The PDMA Handbook of New Product Development [Hardcover]

Milton D. Rosenau (Author), Abbie Griffin (Author), George A. Castellion (Author), Ned F. Anschuetz (Author)

Book Description

Publication Date: September 27, 1996 | ISBN-10: 0471141895 | ISBN-13: 978-0471141891 | Edition: 1

Over the last decade, industry professionals have radically transformed the theory and practice of new product development. Now the Product Development & Management Association (PDMA) has combined the best aspects of current product development practice in a single volume which applies to new products and services in both consumer and industrial markets.

With thirty-three chapters written by leading professionals in the field, The PDMA Handbook of New Product Development offers authoritative practical information on every stage of the product development process, from idea generation to delivery of the final product. For the novice, there is essential coverage of important fundamentals—market analysis and segmentation, choosing and implementing the "right" development process, the creation of multifunctional teams, and more. Experienced practitioners will find important guidance on topics outside their own area of expertise, as well as material on more advanced and emerging concepts, such as process ownership, pipeline management, metrics, and product architecture.

The book's concise, how-to approach enables readers to access the basic information they need quickly, while providing helpful references to up-to-date sources of further information. By providing a complete picture of the knowledge needed for effective new product development today, this all-in-one guide is an invaluable asset to professionals at every level.

Praise for The PDMA Handbook of New Product Development . . .". . . an outstanding reference for any organization wanting to provide a high level of customer value in all its products and services." — Phillip Rooney Chief Executive Officer WMX Technologies, Inc.

"It provides a comprehensive yet practical resource for information on how to identify, develop, and launch successful new products capturing recent innovations in the 'fuzzy front end' as well as key learnings in product life-cycle management." — Les White Senior Manager Nortel Technology

"Companies who have not yet implemented a new product development process can rely with confidence on the wealth of experience contributed in the Handbook, and those that have recently implemented a process will find sources for continuous improvement among these pages." — Dr. Sheldon A. Buckler Chairman, Commonwealth Energy System

"The Handbook provides a collection of state-of-the-art, yet practical, 'tools', 'processes', 'how-to advice', and 'skill sets' that can significantly enhance the commercial success of new products." — Barry Siadat Vice President of Technology & Engineering AlliedSignal Inc.

Editorial Reviews

From the Publisher

Product development professionals at the cutting edge of knowledge in their respective areas of new product expertise present a complete picture of the information needed for effective product development. Describes all aspects of the topic from the creation of the concept through development and design to the final production, marketing, and service. Discusses fundamental concepts including identifying customer needs, using multifunctional teams, and having an appropriate development procedure as well as important issues emerging in the field such as process ownership, pipeline management, metrics, and product architecture.

From the Back Cover

Over the last decade, industry professionals have radically transformed the theory and practice of new product development. Now the Product Development & Management Association (PDMA) has combined the best aspects of current product development practice in a single volume which applies to new products and services in both consumer and industrial markets.

With thirty-three chapters written by leading professionals in the field, The PDMA Handbook of New Product Development offers authoritative practical information on every stage of the product development process, from idea generation to delivery of the final product. For the novice, there is essential coverage of important fundamentals—market analysis and segmentation, choosing and implementing the "right" development process, the creation of multifunctional teams, and more. Experienced practitioners will find important guidance on topics outside their own area of expertise, as well as material on more advanced and emerging concepts, such as process ownership, pipeline management, metrics, and product architecture.

The book's concise, how-to approach enables readers to access the basic information they need quickly, while providing helpful references to up-to-date sources of further information. By providing a complete picture of the knowledge needed for effective new product development today, this all-in-one guide is an invaluable asset to professionals at every level.

Praise for The PDMA Handbook of New Product Development . . .". . . an outstanding reference for any organization wanting to provide a high level of customer value in all its products and services." — Phillip Rooney Chief Executive Officer WMX Technologies, Inc.

"It provides a comprehensive yet practical resource for information on how to identify, develop, and launch successful new products capturing recent innovations in the 'fuzzy front end' as well as key learnings in product life-cycle management." — Les White Senior Manager Nortel Technology

"Companies who have not yet implemented a new product development process can rely with confidence on the wealth of experience contributed in the Handbook, and those that have recently implemented a process will find sources for continuous improvement among these pages." — Dr. Sheldon A. Buckler Chairman, Commonwealth Energy System

"The Handbook provides a collection of state-of-the-art, yet practical, 'tools', 'processes', 'how-to advice', and 'skill sets' that can significantly enhance the commercial success of new products." — Barry Siadat Vice President of Technology & Engineering AlliedSignal Inc.

See all Editorial Reviews

Product Details

• Hardcover: 656 pages
• Publisher: Wiley; 1 edition (September 27, 1996)
• Language: English
• ISBN-10: 0471141895
• ISBN-13: 978-0471141891
• Product Dimensions: 9.5 x 6.4 x 1.4 inches
• Shipping Weight: 2.5 pounds
• Average Customer Review: 4.2 out of 5 stars  See all reviews (12 customer reviews)
• Amazon Best Sellers Rank: #682,965 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

40 of 41 people found the following review helpful:

5.0 out of 5 stars Product Marketing Professionals - BUY THIS BOOK!, March 13, 2002

By 

Steven Linsk (Portland, OR USA) - See all my reviews

This review is from: The PDMA Handbook of New Product Development (Hardcover)

The PDMA Handbook is one of those rare and valuable books that characterizes a "body of knowledge" for a professional discipline. It was produced by the preeminent industry organization for New Product Development (NPD) professionals, the PDMA .... This text describes current, best practices in NPD and includes contributions from knowledge leaders in academia, consulting, and industry practice. If you are a CEO, COO, CTO, Marketing Manager, Product Manager, Product Planner, Engineering Manager, Project Manager, Program Manager, or any other professional involved in new product development (especially for technically complex products like hardware and software) you really need this book.

Product Managers (should) perform the nitty, gritty, roll-your-sleeves-up: opportunity analysis, business case formulation, and requirements management for new products. Research shows that judicious performance of this critical pre-work is a key determinant in the ultimate market success of new products and is usually performed inadequately. Unfortunately, most professionals in such roles have had no formal training beyond an MBA (sometimes). The PDMA Handbook provides a comprehensive treatment of virtually all the subject areas new product development (business) managers need to understand to drive the success of their endeavors. Want to know the key success factors for new products, understand value proposition, differentiation, features vs. benefits, uniqueness, sustainable competitive advantage, the fuzzy front end, pipeline management, how to plan a new product launch, manage a product portfolio, and more? This is the book you need. The PDMA Handbook is the Gray's Anatomy of product management. Buy it and READ it at least twice.

13 of 15 people found the following review helpful:

4.0 out of 5 stars This book should have been read when it was published!, August 18, 2001

By 

Tero Siintoharju (Finland) - See all my reviews

This review is from: The PDMA Handbook of New Product Development (Hardcover)

This book seem to be written by persons who really know what NPD (or NPI) really is. All those described mistakes possible to be done is made by me during last five years...this is a good book.

The area of NPD is large. Luckily people in PDMA have come to the right conclution: it is not possible for one person to handle the whole area throughly. Every chapter in this book is written by expert on his/her own area. Unfortunately the maximum size of one book restricts the possible space per one writer to include only the most vital parts into this book.

To whom I can recommend this book? --- To anyone who will to increase his/her own scope of NPD and especially to a person who already have gained some experience on this field and is able to compare his/her own experiece to this book.

1 of 1 people found the following review helpful:

4.0 out of 5 stars A good resource, January 20, 2009

By 

Fiasco "Fiasco" (Toronto, Canada) - See all my reviews

This review is from: The PDMA Handbook of New Product Development, Second Edition (Hardcover)

A good collection of papers, but not a complete "handbook". It is definitely worth buying, reading and studying, but the best resource for NPD is still New Products Management by Crawford and Di Benedetto. Both are excellent resources for the NPDP certification exam.