The PDMA Handbook of New Product Development, Second Edition (Hardcover)

by Kenneth B. Kahn (Editor) "Product innovation-the development of new and improved products-is crucial to the survival and prosperity of the modern corporation..." (more)
Key Phrases: New York, Handbook of New Product Development, John Wiley (more...)

Editorial Reviews

Product Description
The completely revised and updated "bible"of new product development: The PDMA Handbook of New Product Development, Second Edition.

The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle.

Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development.

From the Publisher
Product development professionals at the cutting edge of knowledge in their respective areas of new product expertise present a complete picture of the information needed for effective product development. Describes all aspects of the topic from the creation of the concept through development and design to the final production, marketing, and service. Discusses fundamental concepts including identifying customer needs, using multifunctional teams, and having an appropriate development procedure as well as important issues emerging in the field such as process ownership, pipeline management, metrics, and product architecture. --This text refers to an out of print or unavailable edition of this title.

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Product Details

• Hardcover: 640 pages
• Publisher: Wiley; 2nd edition (October 8, 2004)
• Language: English
• ISBN-10: 0471485241
• ISBN-13: 978-0471485247
• Product Dimensions: 9.4 x 6.3 x 1.4 inches
• Shipping Weight: 2.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars See all reviews (11 customer reviews)
• Amazon.com Sales Rank: #366,153 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

38 of 38 people found the following review helpful:

5.0 out of 5 stars Product Marketing Professionals - BUY THIS BOOK!, March 13, 2002

By	Steven Linsk (Portland, OR USA) - See all my reviews

This review is from: The PDMA Handbook of New Product Development (Hardcover)

The PDMA Handbook is one of those rare and valuable books that characterizes a "body of knowledge" for a professional discipline. It was produced by the preeminent industry organization for New Product Development (NPD) professionals, the PDMA .... This text describes current, best practices in NPD and includes contributions from knowledge leaders in academia, consulting, and industry practice. If you are a CEO, COO, CTO, Marketing Manager, Product Manager, Product Planner, Engineering Manager, Project Manager, Program Manager, or any other professional involved in new product development (especially for technically complex products like hardware and software) you really need this book.

Product Managers (should) perform the nitty, gritty, roll-your-sleeves-up: opportunity analysis, business case formulation, and requirements management for new products. Research shows that judicious performance of this critical pre-work is a key determinant in the ultimate market success of new products and is usually performed inadequately. Unfortunately, most professionals in such roles have had no formal training beyond an MBA (sometimes). The PDMA Handbook provides a comprehensive treatment of virtually all the subject areas new product development (business) managers need to understand to drive the success of their endeavors. Want to know the key success factors for new products, understand value proposition, differentiation, features vs. benefits, uniqueness, sustainable competitive advantage, the fuzzy front end, pipeline management, how to plan a new product launch, manage a product portfolio, and more? This is the book you need. The PDMA Handbook is the Gray's Anatomy of product management. Buy it and READ it at least twice.

12 of 14 people found the following review helpful:

4.0 out of 5 stars This book should have been read when it was published!, August 18, 2001

By	Tero Siintoharju (Finland) - See all my reviews

This review is from: The PDMA Handbook of New Product Development (Hardcover)

This book seem to be written by persons who really know what NPD (or NPI) really is. All those described mistakes possible to be done is made by me during last five years...this is a good book.

The area of NPD is large. Luckily people in PDMA have come to the right conclution: it is not possible for one person to handle the whole area throughly. Every chapter in this book is written by expert on his/her own area. Unfortunately the maximum size of one book restricts the possible space per one writer to include only the most vital parts into this book.

To whom I can recommend this book? --- To anyone who will to increase his/her own scope of NPD and especially to a person who already have gained some experience on this field and is able to compare his/her own experiece to this book.

2 of 2 people found the following review helpful:

5.0 out of 5 stars A Must Reference for Every Product Manager, December 13, 2007

By	Roark Pollock - See all my reviews (REAL NAME)

This book is a must read for every Product Manager or aspiring Product Manager. It is very detailed and covers the product development process from start to finish. I highly recommend it as a reference that should remain on your desk within arms reach.

However, please note that this book does not address product marketing; it only covers product develop processes.