This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.
The PDMA ToolBook 2 for New Product Development
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From the Back Cover
The new volume of an esteemed guide to best practices in new product development
The Product Development & Management Association (PDMA), the leading professional organization for new product development (NPD), presents the second volume of its highly regarded reference on the tools for successful NPD. Complementing the first volume’s focus on NPD process tools, ToolBook 2 reflects the heightened interest in strategic and organizational development and understanding consumer needs. Key innovators in NPD offer best-practice tools that can be implemented immediately by project leaders, process owners, and program and portfolio managers in their own organizations.
ToolBook 2 provides cross-functional coverage of such topics as:
- Enhancing the learning ability and creativity of an organization
- Better understanding customer needs and tailoring NPD to these needs
- Determining the economic value of products and services
- Enabling customers to design their own products
- Integrating new information technology tools into NPD
- Using mapping tools for planning and portfolio decision-making
With sections devoted to organizational issues, the fuzzy front end (FFE), managing the process, and portfolio and pipeline management, ToolBook 2 is an indispensable resource for NPD professionals.
About the Author
PAUL BELLIVEAU is Principal at Paul Belliveau Associates in Westfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. SOMERMEYER is a Relationship Manager at YourEncore in Indianapolis, Indiana.
ABBIE GRIFFIN is Professor of Business Administration at the University of Illinois at Urbana-Champaign.
STEPHEN M. SOMERMEYER is a Relationship Manager at YourEncore in Indianapolis, Indiana.
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Inside This Book
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First Sentence:
Senior management teams are continually struggling to cultivate environments that breed and nurture innovation through the good times and the bad. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
innovation steering committee, team member proximity, transition management capability, receiving operating unit, peak annual revenue, transition management process, rollout scenarios, business unit interfaces, virtuality dimensions, car product line, transition readiness, technology portfolio management, major innovation projects, enabling competencies, innovation charter, traveling facilities, wish mode, technology development team, portfolio teams, product roadmap, transition funding, transition managers, new product teams, user innovation, enduring customer Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, John Wiley, Virtuality Fingerprint, Transition Readiness Assessment Tool, Harvard Business School Press, Harvard Business Review, Management Association, Abbie Griffin, Market Segment Description, Prentice Hall, United States, Upper Saddle River, Acme Motors, Christina Hepner Brodie, Operational Fit, Oxford University Press, Total Quantified Value, Western Union, Academy of Management Review, Eastman Kodak, General Mills, Joiner Publications, Oriel Inc, Paul Belliveau, Preliminary Assessment New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Senior management teams are continually struggling to cultivate environments that breed and nurture innovation through the good times and the bad. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
innovation steering committee, team member proximity, transition management capability, receiving operating unit, peak annual revenue, transition management process, rollout scenarios, business unit interfaces, virtuality dimensions, car product line, transition readiness, technology portfolio management, major innovation projects, enabling competencies, innovation charter, traveling facilities, wish mode, technology development team, portfolio teams, product roadmap, transition funding, transition managers, new product teams, user innovation, enduring customer Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, John Wiley, Virtuality Fingerprint, Transition Readiness Assessment Tool, Harvard Business School Press, Harvard Business Review, Management Association, Abbie Griffin, Market Segment Description, Prentice Hall, United States, Upper Saddle River, Acme Motors, Christina Hepner Brodie, Operational Fit, Oxford University Press, Total Quantified Value, Western Union, Academy of Management Review, Eastman Kodak, General Mills, Joiner Publications, Oriel Inc, Paul Belliveau, Preliminary Assessment New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 74
books:
See all 74 books this book cites
- The Voice of the Customer (Report No 92-106) by Abbie Griffin on 6 pages
- Voices into Choices: Acting on the Voice of the Customer by Christina H. Brodie on 4 pages
- Quality Function Deployment: How to Make QFD Work for You by Louis Cohen on page 167, page 198, and page 329
- Radical Innovation: How Mature Companies Can Outsmart Upstarts by Richard Leifer in Front Matter, page 70, and page 91
- The Fifth Discipline: The Art & Practice of the Learning Organization by Peter M. Senge on page 115, and page 433
See all 74 books this book cites
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