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PINTEREST MARKETING: The Ultimate Guide (Give Your Marketing a Digital Edge Series) [Kindle Edition]

Gabriela Taylor
4.3 out of 5 stars  See all reviews (57 customer reviews)

Print List Price: $11.99
Kindle Price: $5.95
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Book Description

Learn How to Leverage the Power of Visual Marketing
If your customers are on Pinterest, you need to be there too!

I know: You're too busy running your business or trying to figure out how to market your company on yet another social media site. Pinterest, however, is not just another pretty (digital) face. Pinterest is a snapshot of personality and it also just may be one of the best tools ever invented to increase sales for your business.

This site wasn't even conceptualized until 2009; it now has 25 million unique monthly visitors and a valuation of $2.9 billion as of February 2013--up a cool billion from May 2012.

If headlines such as 'Pinterest Users Spend Way More Money Than Facebook Users' haven't gotten your attention, perhaps you've been busy doing the wrong things to market your business.

When a fashion website studied the habits of 50,000 of its shoppers, it found that those clicking over from Pinterest spend an average of $180, compared to $85 for those routed from Facebook. The site also found that its shoppers would rather spend their time browsing the company's pinboard than its website.

Okay, that all sounds good, but how do you get passionate Pinners to buy your products? Let an online marketing pro take you by the hand and teach you how to use Pinterest to build brand awareness, drive traffic to your website, get leads, increase sales, do market research, test new product concepts, and educate your customers. Pinterest Marketing: The Ultimate Guide concludes with a 15-step plan to meet all your pinning goals.

You'll quickly learn how to:

set up a business account
create and use group & secret boards
schedule your pins
get followers & increase traffic to your site
take the visual conversation outside Pinterest
do SEO for Pinterest
cash in with Pinterest
measure & track results


As a bonus, the book gives you 30+ tools to save time and get better results on Pinterest. Before you start your Pinterest journey, make sure you're ready for new traffic or orders. If you do it right, Pinterest will outmarket Facebook or Twitter for you.

Tags: pinterest how-to, pinterest marketing guide, social media strategy, social media small business, social media for profit, online marketing, internet marketing, digital marketing


Editorial Reviews

From the Author

I write my books with a lot of dedication and from the heart. I have a passion for online marketing and for supporting and encouraging others to make the changes that can grow their online business.  Online marketing is an ever-evolving industry and, as such, keeping up with the latest trends can be challenging.

My books are aimed at small businesses, startups and those who are looking to take their business online for the first time. I have a lot of experience in the industry and want to share my experience and insights with people who are looking to maximize their online potential. As well as writing books I also run my own publishing company (globalndigital.com) that supports and encourages independent authors to take their work and themselves to the world.

I hope you enjoy my books and I'd appreciate any feedback and reviews. I'm always looking to challenge myself and improve the way that I work.  I openly encourage my readers and clients to let me know what I can do differently in the future.  Finally, remember that everyone's got at least one book in them.  Ever wanted to write and publish yours but don't know how? Check out my website (globalndigital.com) to see where I can help you.

About the Author

Gabriela Taylor (gabrielataylor.com) is an internationally educated Global Online Marketing Strategist and Consultant who's worked with some of the world's biggest brands in Telecommunications, Retail, Lifestyle and Advertising.

A recognized expert and specialist in Social Networking, Mobile Marketing and Search Engine Optimization she is fluent in 7 languages, has lived and worked in many countries throughout the world and has experience of implementing successful web-presence strategies for both startup and large established organizations. She is fully certified in Google AdWords and Analytics and furthermore is an experienced coach and business mentor.

She is the founder of Global & Digital (globalndigital.com), a publishing company specializing in assisted self-publishing services and mentoring for independent authors. Gabriela is also involved in other businesses offering Online and Offline Marketing services, Cross-Cultural business consultancy and has also published several industry related books:
  • Pinterest Marketing: The Ultimate Guide
  • Socialize To Monetize: How to Run Effective Social Media Campaigns Across the Top 25 Social Networking Sites
  • Building and Marketing Your Business with Google
  • Zero Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget
  • Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising
  • Globalize to Monetize: Taking Your Online Business To New Markets
  • Plan, Create, Optimize, Distribute: Your Strategic Roadmap to Content Marketing Success
  • Targeting Your Market: Marketing Across Generations, Cultures & Gender
  • Mobilize to Monetize: The Fast Track to Effective Mobile Marketing
  • Tumblr for Business: The Ultimate Guide

Product Details

  • File Size: 1486 KB
  • Print Length: 178 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007J3HFWM
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #338,907 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?


Customer Reviews

Most Helpful Customer Reviews
20 of 20 people found the following review helpful
5.0 out of 5 stars Ready Set.... Pinterest March 21, 2012
By Pat
Format:Kindle Edition|Verified Purchase
If you are now just hearing about Pinterest, you are not alone. This site is one of the fastest growing social media sites out there today and the concept is really simple and beautiful.

The idea is that you set up a Pinterest account and then you "Pin" your interest up on boards that are content or interest specific. The site is made so that pictures that you found pretty, interesting or otherwise caught your eye can be saved and shared.

The author reports that in the US and the UK the first adopters have been women who use the site to share everything from wedding attire and themes to recipes and food pictures. There is a huge craft contigency as well as groups devoted to art, fashion, design, etc.

The book does a great job of explaining how the site works and how to make the most of your presence there. She spends a good chapter discussing the copyright issues of posting pictures that you do not own and the author also gives you the lowdown on the proper etiguette of the site.

If you are a business that wants to set up a promotional type site (magazines such as People and Better Homes and Gardens are early adopters), Ms. Taylor walks you through how best to go about this including information in set up, SEO and other marketing advice.

Pinterest is as addictive as Facebook but it is, in my opinion, much more pleasing to look at. You must be invited to become a member but the author will get you that invitation if you just email her. This book has everything you ever wanted to know about this site and whether you are looking for information on how to best use Pinterest, for business or for pleasure, this is your book.
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15 of 15 people found the following review helpful
5.0 out of 5 stars Excellent material May 18, 2012
Format:Kindle Edition|Verified Purchase
I'm very new to Pinterest and wasn't sure how to get started. This book is very clear and offers step-by-step guidance on how to set up everything in Pinterest. In addition, the author offers the how's and why's for marketing on Pinterest in a no-hype, integrious manner. I read the book in an afternoon and had my Pinterest profile set up the next day. I also love that the author offers updates to her material as Pinterest grow and changes. Well worth the money!
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8 of 8 people found the following review helpful
Format:Kindle Edition
Too technical for the most part. Made me realize how basic my knowledge is about pinterest. But I will study and read the book again. The book is well written and organized. I would still recommend the book to anyone who uses pinterest especially aperson with a website .
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8 of 8 people found the following review helpful
4.0 out of 5 stars Pin Your Business April 4, 2012
Format:Kindle Edition|Verified Purchase
Ms. Taylor is an online marketing professional and is very enthusiastic about the marketing opportunities that Pinterest offers. This book has 140 pages and teaches the reader how to optimize their Pinterest boards to share and promote their business products and services.

This book explains how to get started on Pinterest. There are some impressive graphs that illustrate the remarkable and rapid growth of Pinterest.

Chapter 7, "How To Cash In With Pinterest?", features different kinds of businesses that are using Pinterest to market their products and services. The author advises entrepreneurs to "pin" their products and services in a catchy way, add a description and link back to their site.

The author also lists the top 10 "most Pinteratctive and engaging brands" and the top "Power Pinners" who have made the most of Pinterest.

Chapter 9, "Advanced Pinterest Strategies", really gets into the meat of how to use Pinterest to market your business. The author instructs readers on Pinterest SEO, how to optimize your profile, how to optimize your web site to encourage "pinning", and how to optimize your pins and boards with hashtags, mentions and likes.

The author provides a step-by-step plan for using Pinterest to market your business at the end of this book.

I found the sections that listed the different kinds of businesses that are using Pinterest, the most "Pinteractive brands" and the "power pinners" to be very interesting. I now have a list of people and companies that I want to follow and learn from.

I thought the step-by-step plan for using Pinterest to market your business was very, very helpful. As a matter of fact, I think this list was the highlight of the book.
Read more ›
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5 of 5 people found the following review helpful
5.0 out of 5 stars Helpful April 28, 2012
Format:Kindle Edition|Verified Purchase
I found this book quite helpful actually. I'm starting a new business and am putting to good use the info I picked up here. Id absolutely recommend the read. She doesn't drone on and its well organized. And to the author, thanks for the help!
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5 of 5 people found the following review helpful
5.0 out of 5 stars Great advice April 26, 2012
Format:Kindle Edition|Verified Purchase
This book was great with really useful tips. What was especially helpful is the author advises you to drop her an e.mail if you would like to receive updates as this platform grows, which I think makes this info more robust and less likely to fall by the wayside as updates occur.
Very informative and helpful if you want to know how this platform can help your business
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5 of 5 people found the following review helpful
5.0 out of 5 stars A Must Have For Authors April 8, 2012
Format:Kindle Edition|Verified Purchase
I didn't know anything about Pininterest until I read this book. I really enjoyed Gabriela's summary at the end. She walks you through a step-by-step process that gets you set up on Piniterest (and syndicated with other Social networks) quickly and with no hassle. I've only read this book once, straight through, but I already know it's going to turn into a true learning manual. I've read enough books about Online Marketing to recognize a gem when I see one. This is one of those gems. I highly recommend this book if you want to spread your message through the new kid on the social media block. Thank you Gabriela!
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Most Recent Customer Reviews
3.0 out of 5 stars Beginner guide
As a beginner, you can learn all of the ins and outs of Pinterest in this book. It's not touted as a beginner guide, which is why I got it. Read more
Published 16 days ago by E. Pence
5.0 out of 5 stars Very useful book
I didn't complete using this one, but as much as I've used so far has been very helpful. When things slow down again, I'll get back to it and I'm sure the rest of it will be just... Read more
Published 2 months ago by glasskat
4.0 out of 5 stars Skip to the last few chapters.
I like a book that gets to the heart of the matter. However, I found that "Pinterest Marketing" spent most of the text describing Pinterest and how it works, and less on... Read more
Published 3 months ago by John Larson
5.0 out of 5 stars worth the time and money
I've been doing Pinterest awhile and like it for my business so I bought this book to see if it could give me more tips on how to be more efficient a Pinterest. Read more
Published 4 months ago by Shoshana
4.0 out of 5 stars Really Good Book!
Was extremely informative. Will have to look up info on domain. As far as everything else, all the info goes; there is more than you can ever hope to learn and absorb at one... Read more
Published 4 months ago by Rebecca Cohen
5.0 out of 5 stars I learned a few things
As an avid Pinterest user I learned things I did not know like hashtags to get more action-I enjoyed her way of writing-it is easy to read and a good format so you can jump over... Read more
Published 5 months ago by Barbara Z
5.0 out of 5 stars Business must have
Pinterest is a fairly new marketing medium and it is new to a lot of people and businesses are still figuring out how to use it. Read more
Published 12 months ago by Bonnie Joy Dewkett
4.0 out of 5 stars Finally an easy to read guide.
I really enjoyed this guide and I think others will also.
The information is laid out clearly and is easy to follow. Read more
Published 14 months ago by Martin Codd
5.0 out of 5 stars Thinking of Pinning?
Ever wanted to try Pinterest? Interested in learning how it can help your business? Want some help setting up a Pinterest account and making it successful? Read more
Published 14 months ago by Laura De La Cruz
5.0 out of 5 stars Pin To Win!
Pinterest - How To Market Your Business With Pinterest is the resource guide to have to add to your arsenal of marketing tools. Read more
Published 14 months ago by StevieV
Search Customer Reviews
Search these reviews only

More About the Author

Gabriela Taylor (gabrielataylor.com) is an internationally educated Global Online Marketing Strategist and Consultant who's worked with some of the world's biggest brands in Telecommunications, Retail, Lifestyle and Advertising.

A recognized expert and specialist in Social Networking, Mobile Marketing and Search Engine Optimization she is fluent in 7 languages, has lived and worked in many countries throughout the world and has experience of implementing successful web-presence strategies for both startup and large established organizations. She is fully certified in Google AdWords and Analytics and furthermore is an experienced coach and business mentor.

She is the founder of Global & Digital (globalndigital.com), a publishing company specializing in assisted self-publishing and mentoring for independent authors. Gabriela is also involved in other businesses offering Online and Offline Marketing services, Cross-Cultural business consultancy and has also published several industry related books:

Pinterest Marketing: The Ultimate Guide

Socialize To Monetize: How to Run Effective Social Media Campaigns Across the Top 25 Social Networking Sites

Building and Marketing Your Business with Google

Zero Budget Marketing: How to Start & Market an Online Business with Little or Zero Marketing Budget

Advertising in a Digital Age: Best Practices for AdWords and Social Media Advertising

Globalize to Monetize: Taking Your Online Business To New Markets

Plan, Create, Optimize, Distribute: Your Strategic Roadmap to Content Marketing Success

Targeting Your Market: Marketing Across Generations, Cultures & Gender

Mobilize to Monetize: The Fast Track to Effective Mobile Marketing

Tumblr for Business: The Ultimate Guide



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