PO: A Device for Successful Thinking [Hardcover]

Edward de bono (Author)

Product Details

• Hardcover: 218 pages
• Publisher: Simon & Schuster; First Printing edition (September 25, 1972)
• Language: English
• ISBN-10: 0671213385
• ISBN-13: 978-0671213381
• Product Dimensions: 8 x 5.6 x 1 inches
• Shipping Weight: 13.6 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #471,725 in Books (See Top 100 in Books)

More About the Author

Dr. Edward de Bono is regarded as the leading international authority in the field of conceptual thinking and also the direct teaching of thinking as a skill. He originated the concept of "lateral thinking," which is now officially recognized in the Oxford English Dictionary-and which contributed to the success of the 1984 Olympic Games. He was a Rhodes Scholar at oxford and has held faculty appointments at the universities of Oxford, Cambridge, London, and Harvard.

He has written twenty-seven books, which have been translated into twenty languages. These include: Opportunities; Lateral Thinking for Management; Future Positive; Atlas of Management Thinking; Wordpower; Children Solve Problems; Tactics: The Art and Science of Success; Conflicts: A Better Way to Resolve Them. He has also made a ten-part BBC series called "De Bono's Thinking Course" and two other television series.

Dr. de Bono's instruction in thinking has been sought by many of the largest corporations in USA, Canada, Europe, and the rest of the world. These include: IM, Exxon, Shell, BP, Unilever, Procter & Gamble, Prudential, General Foods, Bell Telephone, Northern Telecom, Monsanto, DuPont, and ICI. He has given seminars all over the world, from Helsinki to Buenos Aires, from Toronto to Tokyo.

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars An inteligent approach!, June 10, 2008

By 

Laerte Agnelli (São Paulo, Sao Paulo SP Brazil) - See all my reviews
(REAL NAME)   

This review is from: PO: A Device for Successful Thinking (Hardcover)

For years - since the seventy's - I've been looking for this unusual book !!! Maybe one could translate PO for creative or even think it is another way for calling creativity. Not at all! Edward De Bono discovered a magic manner of looking and managing life itself: only through reading this successful 1972 creation, one makes a concept of this tool and his usefull challenge: live and think with freedom, with your feelings. Always counterbalancing the established, with stories, jokes, tests, etc.
Everyone should use this actual skill given by the PO as an attitude.
Everytime have the De Bono's courage to ask: why not?