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POP!: Create the Perfect Pitch, Title, and Tagline for Anything Paperback – February 3, 2009
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Ken Blanchard, co-author of The Secret and The One Minute Manager
If youre looking for success that will take you to the moon, POP! is the rocket ship that will get you there.
Jeffrey Gitomer, author of The Little Red Book of Selling
Filled with practical methods for making your message outstanding and unforgettable. Please dont read it unless you are prepared to cope with success, now!
Michael J. Gelb, author of How to Think Like Leonardo da Vinci
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Top Customer Reviews
Sam Horn tells you early on that the book has two purposes. It will help you quickly capture interest and it will help you "break out, not blend in." But that will happen only if you pick a project or idea and then apply the suggestions in the book to improving it and creating a message with POP.
POP stands for Purposeful, Original and Pithy. The book is organized around those three standards.
First comes Purposeful. To help you boil your idea down to its essence the author asks you to answer the 9W questions about it. Answering those questions give you a foundation to build on.
In fact, you'll find yourself going back to those nine questions and your answers time and again. You'll probably change some of your answers. That's a very good thing.
The second, and largest main section helps you make your communication Original. The ideas here will help you turn your idea around so you can see it from the others side and massage it into different forms. You'll learn about the power of alliteration, doing your own take on common sayings, advertising slogans and pop culture phrases.
The third section has ideas for helping you be Pithy. The Merriam-Webster dictionary defines "pithy" as: "having substance and point - tersely cogent." If it's short and carries a big message, it's pithy.
This was the most helpful section for me. You'll learn how to use alliteration, rhythm and rhyme to make your statement more powerful and more memorable. I've seen all this before, but never in a single place.
The book closes with "Seven Secrets to Keep Their Interest Once You've Got It.Read more ›
Horn, on the other hand, has given the world a refreshingly brilliant book in POP without one platitude.
Horn teaches you how to BRAND. How to stand out from the crowd in every way....how to be unique in your industry, your profession and your message.
She educates you. Talent is not enough in today's competitive environment. And she is right. How many talented people do you know?
As Horn says in her book, "We are one of many." So she edifies ways to stand out from the crowd...concepts you would never think of that are BRILLIANT. At least I never thought of them before.
She spends time on how to craft unique slogans, capture conversational catch phrases, how to be relevant. Think about all the information available to us today. With our busy lives what information do we actually remember? What was it about Freakanomics or Jerry Maquire that kept people talking? Horn teaches you to employ the techniques from both---and in the process how you can go from ordinary to EXTRAORDINARY.
If this book was $250.00 it would be a steal. Horn is a brilliant sage. A master at knowing what it takes to succeed in today's global competitive marketplace!
POP! is brilliant! Even devout Sam Horn fans will be blown away by her latest work, and the bottom line results it will create for their business. POP! provides fun, easy, and immediately useful systems to create catchy, memorable, and effective taglines, titles, networking pitches, business names, etc.
Horn reminds us that we get less than 60 seconds to capture a potential client's interest, and teaches us exactly how to do so. If you read this book and implement the ideas, it WILL change how you think about marketing your business, it WILL make you stand out and be remembered, and it WILL make others talk about your business long after you've left the room.
POP! is the best book I've ever read on the topic of "sell-yourself" marketing -- it's jam-packed with real ideas that are fun and easy to act on.
A great offering for traditionally "hard to describe" niches, products, or professions.
Most Recent Customer Reviews
Great book that I recommend to all the students in my business classes. I give all my students a copy of it . Read morePublished 3 months ago by Sandy Pirwitz
If you are in the business of impressing people with words..GO FOR IT.Published 12 months ago by Jatin Dhawan
This book was awesome!!! I now have learned various techniques I can use to develop even more captivating taglines and headlines. Read morePublished 12 months ago by Iola yhap
Excellent book. Bought digital copy, loved it so much, needed to have the printed product.Published 16 months ago by Aliyyah Eniath
Thank you for bringing simple concepts together in an easy to read guide. I love the examples, the quotes, and the easy exercises. Read morePublished 17 months ago by Rhonda Walker Geneva