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POP!: Create the Perfect Pitch, Title, and Tagline for Anything Paperback – February 3, 2009


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POP!: Create the Perfect Pitch, Title, and Tagline for Anything + Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal + The Art of the Pitch: Persuasion and Presentation Skills that Win Business
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Product Details

  • Paperback: 256 pages
  • Publisher: Perigee Trade; Reprint edition (February 3, 2009)
  • Language: English
  • ISBN-10: 0399533613
  • ISBN-13: 978-0399533617
  • Product Dimensions: 5.6 x 0.7 x 8.3 inches
  • Shipping Weight: 9.9 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (81 customer reviews)
  • Amazon Best Sellers Rank: #286,442 in Books (See Top 100 in Books)

Editorial Reviews

Review

“A lively, fun, and inspiring guide to getting heard, getting remembered, and getting results.”
—Ken Blanchard, co-author of The Secret and The One Minute Manager

“If you’re looking for success that will take you to the moon, POP! is the rocket ship that will get you there.”
—Jeffrey Gitomer, author of The Little Red Book of Selling

“Filled with practical methods for making your message outstanding and unforgettable. Please don’t read it unless you are prepared to cope with success, now!”
—Michael J. Gelb, author of How to Think Like Leonardo da Vinci

About the Author

Sam Horn is a successful business consultant, keynote speaker, training workshop, leader, and author of business communication books. Her corporate clients include NASA, Hewlett-Packard, Four Seasons Resorts, Holland America Cruise Lines, and Kaiser Permanente. --This text refers to an out of print or unavailable edition of this title.

More About the Author

Sam Horn is an award winning author, marketing strategist and keynote speaker with a 20-year track record of results with an international clientele including Intel, YPO, Fortune 500 Forum, KPMG, Cisco and NASA.

Sam Horn, TEDx speaker and The Intrigue Expert, is a respected positioning/messaging strategist with a 20+ year track record of result with such clients as Cisco, Fortune 500 Forum, Intel, Capital One, NASA, YPO, Boeing, KPMG, Vistage, ASAE and Four Seasons Resorts.

A partial list of credentials:

-As President of Intrigue Agency since 1981 (formerly Action Seminars), she has spoken to more than a half million people worldwide and for hundreds of organizations from National Governors Assn. to American Bankers Assn. to the U.S. Embassy in London.

-She speaks 50+ times a year for corporations and conventions (i.e., coaching top EO leaders from U.S. Russia, China, Mexico, Canada, Europe, and the Inc. 500 conference where her session was top-ranked with Jim Collins, Tom Peters & Tim Ferris).

-Being interviewed on dozens of network TV and radio shows (NBC, ABC, CBS, FOX) in every major city (New York to LA, Seattle to Chicago) and on NPR, WGN, MSNBC, Sirius and Bloomberg. She was featured on The Tonight's Show Pitch segment and showcased on To Tell the Truth (where she and her Tongue Fu!® Team stumped the panel).

-Profiled, quoted or reviewed in dozens of publications including Washington Post, New York Times, Investors Business Daily, Chicago Tribune, Fast Company, BusinessWeek, Huffington Post, Readers Digest, Men's Health, Boston Globe and Seattle Times.

-Pitch Coach for British Airways Face2Face competition, USA Today Perfect Pitch and Springboard Enterprises, (which has helped entrepreneurs receive $6.5 B in funding.) Successful grads include Gail Goodman of Constant Contact and Robin Chase of ZipCar.

-"High-profile" programs include Keynoter for the 2009 SCORE - AMEX OPEN Small Business Summit, coordinator for the Creativity Alive track for YPO's International University in Ireland, co-founder of the BOOK IT FESTIVAL at USA Today headquarters, host of salons at the National Press Club that connect top executives and entrepreneurs including Michael Gelb, Allan Horlick (President of CBS - Wash DC), etc.

-Author of 6 books from major publishers which have received widespread media attention, favorable reviews in Publishers Weekly and Library Journal and have been translated into 17 languages (e.g., Chinese, Japanese).

Customer Reviews

It's easy and fun to read as Sam is very clearly one of her own best students.
Mark T. Rafter
The challenge of a how to book is to teach the reader a new skill and help the reader apply and remember that new skill.
Meryl K. Evans
The book is a must read for any entrepreneur or business owner who is trying to stand out and capture market share.
Alice R. Heiman

Most Helpful Customer Reviews

28 of 28 people found the following review helpful By Walter H. Bock on March 22, 2007
Format: Hardcover
This is a book to use, not a book to read.

Sam Horn tells you early on that the book has two purposes. It will help you quickly capture interest and it will help you "break out, not blend in." But that will happen only if you pick a project or idea and then apply the suggestions in the book to improving it and creating a message with POP.

POP stands for Purposeful, Original and Pithy. The book is organized around those three standards.

First comes Purposeful. To help you boil your idea down to its essence the author asks you to answer the 9W questions about it. Answering those questions give you a foundation to build on.

In fact, you'll find yourself going back to those nine questions and your answers time and again. You'll probably change some of your answers. That's a very good thing.

The second, and largest main section helps you make your communication Original. The ideas here will help you turn your idea around so you can see it from the others side and massage it into different forms. You'll learn about the power of alliteration, doing your own take on common sayings, advertising slogans and pop culture phrases.

The third section has ideas for helping you be Pithy. The Merriam-Webster dictionary defines "pithy" as: "having substance and point - tersely cogent." If it's short and carries a big message, it's pithy.

This was the most helpful section for me. You'll learn how to use alliteration, rhythm and rhyme to make your statement more powerful and more memorable. I've seen all this before, but never in a single place.

The book closes with "Seven Secrets to Keep Their Interest Once You've Got It.
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24 of 25 people found the following review helpful By Erik Eisel on September 29, 2006
Format: Hardcover
Getting ready for a trip and looking for a light, fun read, I picked up Sam's book off of the B&N table. What a delightful book this is! Sam has much to say about branding, marketing and selling "You." Whether she believes that the people we're selling to don't have much time, or they don't have a long attention span, I don't know. But, she emphasizes the first impression, the first 30 seconds of a conversation, the first "hook." So, her book is a cornucupia of tips and tricks to "hook" them before you say "hello." I will recommend this book to my "Toastmasters" group, where a lot of great speeches are given, but not much thought is given to creative titles or creative intros. If you give speeches, write short articles or write a blog, get this book immediately.
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23 of 25 people found the following review helpful By Ev Nucci on September 9, 2006
Format: Hardcover
Most business books promise the reader millions in new found wealth and fail to deliver even a crusty cold pizza.

Horn, on the other hand, has given the world a refreshingly brilliant book in POP without one platitude.

Horn teaches you how to BRAND. How to stand out from the crowd in every way....how to be unique in your industry, your profession and your message.

She educates you. Talent is not enough in today's competitive environment. And she is right. How many talented people do you know?

As Horn says in her book, "We are one of many." So she edifies ways to stand out from the crowd...concepts you would never think of that are BRILLIANT. At least I never thought of them before.

She spends time on how to craft unique slogans, capture conversational catch phrases, how to be relevant. Think about all the information available to us today. With our busy lives what information do we actually remember? What was it about Freakanomics or Jerry Maquire that kept people talking? Horn teaches you to employ the techniques from both---and in the process how you can go from ordinary to EXTRAORDINARY.

If this book was $250.00 it would be a steal. Horn is a brilliant sage. A master at knowing what it takes to succeed in today's global competitive marketplace!
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11 of 11 people found the following review helpful By Robin Polangin on October 17, 2006
Format: Hardcover
Do you want a great "pitch" that makes people laugh, say "wow!", or remember you forever? Would you like to have a fun, simple and effective way to explain what you do in 30 seconds or less? Have you ever stared at the ceiling at 3am, racking your brain to come up with the perfect name for your book, business, or event? If so, this book is for you!

POP! is brilliant! Even devout Sam Horn fans will be blown away by her latest work, and the bottom line results it will create for their business. POP! provides fun, easy, and immediately useful systems to create catchy, memorable, and effective taglines, titles, networking pitches, business names, etc.

Horn reminds us that we get less than 60 seconds to capture a potential client's interest, and teaches us exactly how to do so. If you read this book and implement the ideas, it WILL change how you think about marketing your business, it WILL make you stand out and be remembered, and it WILL make others talk about your business long after you've left the room.

POP! is the best book I've ever read on the topic of "sell-yourself" marketing -- it's jam-packed with real ideas that are fun and easy to act on.

A great offering for traditionally "hard to describe" niches, products, or professions.
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