It's easy and fun to read as Sam is very clearly one of her own best students.
The challenge of a how to book is to teach the reader a new skill and help the reader apply and remember that new skill.
The book is a must read for any entrepreneur or business owner who is trying to stand out and capture market share.
Love Love Love!
These ideas are easy to understand and simple to implement.
Formulaic so I can do it over and over again.
If you need POP!, this is the book. I originally got it from the library but realized it was a reference book I had to have in MY library.Published 2 months ago by Jeff Perkins
This book is amazing. It is a simple yet powerful resource that is a must have for anyone trying to write a speech, tagline or book. Read morePublished 8 months ago by Sb12
I watched Sam Horn in a short TED video, I knew I had to get this book that she referred to in her talk. Read morePublished 9 months ago by Karen Stabile
This book has changed everything about how I do business.
Just the stuff one doesn't know can be stifling. Read more
Sam Horn delivers great value and this is a good book, I'd prefer fewer literary quotes and more concrete examples. Read morePublished 12 months ago by Jennifer A. Hoffman
Great book! This book is about 7 years old but doesn't lack on showing exactly how to POP with words. These types of books really don't age... they just get better with time. Read morePublished 14 months ago by fastrecipes-20
It's a good book with great tips on how to come up with great pitches. However, not a cover to cover reading. Read morePublished 15 months ago by Nora B. Ramirez
I love this book. It's simple to read and understand. I'm working through it as my time allows and implementing into many aspects of my business from idea phase to finished... Read morePublished 15 months ago by Angela Breidenbach