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PR 2.0: New Media, New Tools, New Audiences Hardcover – April 5, 2008

ISBN-13: 978-0321510075 ISBN-10: 0321510070 Edition: 1st

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PR 2.0: New Media, New Tools, New Audiences + Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR + Social Media and Public Relations: Eight New Practices for the PR Professional
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Product Details

  • Hardcover: 304 pages
  • Publisher: FT Press; 1 edition (April 5, 2008)
  • Language: English
  • ISBN-10: 0321510070
  • ISBN-13: 978-0321510075
  • Product Dimensions: 9.3 x 6.2 x 1.1 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,251,671 in Books (See Top 100 in Books)

Editorial Reviews

Amazon.com Review

Wikipedia founder Jimmy Wales on PR 2.0: New Media, New Tools, New Audiences

The new media world of Web 2.0 offers many opportunities and also many dangers for public relations professionals and their clients. This world can seem confusing and counter-intuitive to the newcomer, and a lot of what has worked in traditional media will only cause problems in this space. Finding solid information to get yourself up to speed has been very difficult.

As the founder of Wikipedia, I have been forced to deal many times with clumsy attempts to use new media (Wikipedia in particular), attempts which have often backfired as the client and PR professional end up embarrassed and looking bad. Most of the time, these efforts were well-meaning but misguided. The practitioners just did not understand what to do.

Deirde Breakenridge's PR 2.0: New Media, New Tools, New Audiences is an excellent antidote to these problems. She covers the gamut of new technologies from social networking, blogs, RSS, podcasts, wikis, and more. And she helps the reader to understand the right way to use these tools in an appropriate fashion.

Whether you are a young PR professional just starting out, or an old timer just getting involved in the new media landscape, you will find Breakenridge's book to be a must read.

--Jimmy Wales, Founder of Wikipedia

About the Author

Deirdre Breakenridge is an author, entrepreneur and CEO of Pure Performance Communications. A 20 + year veteran in PR and marketing, she is the author of five FT Press books including her latest titles, Social Media and Public Relations: Eight New Practices for the PR Professional , Putting the Public Back in Public Relations , and PR 2.0: New Media, New Tools, New Audiences .

Deirdre speaks both nationally and internationally on the topics of PR, social media and marketing. She is a recognized PR blogger at PR 2.0 strategies, and also the co-founder of #PRStudChat, a dynamic twitter chat with PR professionals, educators and students.

 


More About the Author

Deirdre K. Breakenridge is Chief Executive Officer of Pure Performance Communications, a strategic communications and technology consulting firm in the New York Metro area. A veteran in PR and marketing, Breakenridge has counseled senior-level executives at Fortune 500 companies.

As a five-time published author and entrepreneur, Breakenridge travels worldwide, speaking to corporations and associations on the changing media landscape and the integration of public relations, marketing, and social media. She is an avid blogger at PR 2.0 Strategies and the cofounder of #PRStudChat, a dynamic Twitter community dedicated to educating PR students, professionals, and professors. Her other books include Putting the Public Back in Public Relations; PR 2.0 New Media, New Tools, New Audiences and The New PR Toolkit.

Deirdre's blog is PR 2.0 Strategies at www.deirdrebreakenridge.com.

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Customer Reviews

3.7 out of 5 stars
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Most Helpful Customer Reviews

13 of 16 people found the following review helpful By Jeff Lippincott VINE VOICE on April 20, 2008
Format: Hardcover
I liked this book a lot. It was well written, and well organized. It provides a public relations slant on Web 2.0. The author calls this PR 2.0. Many PR professionals work in the nonprofit sector. And many of those people don't easily accept change. It takes them a while to turn on a computer and use it. Once it is turned on they then have trouble maximizing the computer's potential. In my humble opinion such workers will benefit greatly by getting a copy of this book and reading it.

The author is a marketing consultant with a specialty in PR. After writing this book I suspect her new speciality is PR 2.0. She discusses what is required to go from traditional PR to PR 2.0. She talks about how to embrace PR 2.0 and where the field is going. And I think her book is original enough to justify reading it along with other books I have read dealing with the subject.

I have read and posted book reviews on Amazon for the following books that relate to Web 2.0:

1. The New Influencers (ISBN: 1884956653)
2. Marketing to the Social Web (ISBN: 0470124172
3. Groundswell (ISBN: 9781422125007)
4. The Age of Engage (ISBN: 0979802806)
5. Join the Conversation (ISBN: 9780470137321)
6. Secrets of Successful Blogging System (ISBN: 0978806018)
7. Blogging for Business (ISBN: 1419536451)
8. The Business Podcasting Book (ISBN: 024080967X)
9. Plug Your Business! (ISBN: 0977240622)
10. Marketing in the New Media (ISBN: 1551807319)
11. Make a Fortune Promoting Other People's Stuff Online (ISBN: 0071478132)

To get another author's perspective on the material covered in "PR 2.0" I recommend you consider reading one of the books I have #'d 1-4.
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6 of 7 people found the following review helpful By Book Lover on October 27, 2008
Format: Hardcover
A valid introduction to an emerging area of the field. Nothing wrong here, though it's beginning to feel outdated already. Professionals experienced in this new area will find themselves skimming rapidly through the basic sections, looking somewhat for something new to take away.
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1 of 1 people found the following review helpful By AM van den Hurk on January 19, 2009
Format: Hardcover
I find this book very helpful in explaining social media. It provided helpful and immediate resources. The interviews with industry insiders were insightful. Well worth to have in your professional library.
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