Customer Reviews

PR 2.0: New Media, New Tools, New Audiences

5 star:		(1)
4 star:		(3)
3 star:		(0)
2 star:		(1)
1 star:		(0)

 

 

I liked this book a lot. It was well written, and well organized. It provides a public relations slant on Web 2.0. The author calls this PR 2.0. Many PR professionals work in the nonprofit sector. And many of those people don't easily accept change. It takes them a while to turn on a computer and use it. Once it is turned on they then have trouble maximizing the computer's potential. In my humble opinion such workers will benefit greatly by getting a copy of this book and reading it.

The author is a marketing consultant with a specialty in PR. After writing this book I suspect her new speciality is PR 2.0. She discusses what is required to go from traditional PR to PR 2.0. She talks about how to embrace PR 2.0 and where the field is going. And I think her book is original enough to justify reading it along with other books I have read dealing with the subject.

I have read and posted book reviews on Amazon for the following books that relate to Web 2.0:

1. The New Influencers (ISBN: 1884956653)
2. Marketing to the Social Web (ISBN: 0470124172
3. Groundswell (ISBN: 9781422125007)
4. The Age of Engage (ISBN: 0979802806)
5. Join the Conversation (ISBN: 9780470137321)
6. Secrets of Successful Blogging System (ISBN: 0978806018)
7. Blogging for Business (ISBN: 1419536451)
8. The Business Podcasting Book (ISBN: 024080967X)
9. Plug Your Business! (ISBN: 0977240622)
10. Marketing in the New Media (ISBN: 1551807319)
11. Make a Fortune Promoting Other People's Stuff Online (ISBN: 0071478132)

To get another author's perspective on the material covered in "PR 2.0" I recommend you consider reading one of the books I have #'d 1-4. To get a great perspective on how to use blogging in your PR efforts I recommend pricey #6 (It's an audio book). #8 is great to get the scoup on podcasting. And I don't know specifically why, but I like #11 a lot and it should give you some perspective on Internet marketing. 4 stars!

A valid introduction to an emerging area of the field. Nothing wrong here, though it's beginning to feel outdated already. Professionals experienced in this new area will find themselves skimming rapidly through the basic sections, looking somewhat for something new to take away.

I find this book very helpful in explaining social media. It provided helpful and immediate resources. The interviews with industry insiders were insightful. Well worth to have in your professional library.

As a PR Professional, I am looking forward to broadening my skill set, by looking at various perspectives of what I do each day. Thus far, PR 2.0 is giving me just that.

I have to start out by saying that I've already sent copies of PR 2.0 to most of my clients. Deirdre Breakenridge has created a manual for how PR professionals can work (and excel) within the world of social media. If PR professionals want to remain relevant in this rapidly changing world of Web 2.0, they need to embrace the opportunities that these technologies represent. I recommend starting by reading this text!

My wife, who is also a marketer, borrowed this book from me and I finally had to pry it away from her. She is now a Deirdre Breakenridge fan and has a new level of understanding of the relevance of social media for marketers.

This is an excellent introductory text and its relevance goes far beyond PR.