I have not read the entire book yet...have just gone through parts I was looking for answers to.
The swing between these nearly opposing poles pervades the history of public relations, though the book suggests that the followers of Bernays have triumphed.
To understand the history, power and influence of public relations and advertising in this country, PR is a must read.
There are good and valid things in this book, like Ewen's remarkable enterprise in interviewing the pioneer in modern public relations theory and techniques, Edward Bernays, at age... Read morePublished 26 days ago by Frank T. Manheim
I have not read the entire book yet...have just gone through parts I was looking for answers to. So no long review now. Read morePublished 13 months ago by Sean McBerry
Was received quicker than expected in great shape. Too bad the book isn't as good as the service -- it is required reading for school.Published on February 11, 2013 by Lisa
OH, YES! YOUR OWNERS (THE INTERNATIONAL FINANCIAL ELITE) DO NOT WANT YOU TO READ THIS BOOK!!!!!!!!! Look, the average person is a moron. Read morePublished on March 3, 2009 by John A. LaPaglia
I read "Captains of Consciousness" by the same author before I purchased this book. That book was so-so so I decided to give this one a look. Read morePublished on May 10, 2007 by anonymous reviewer
This is a must read to understand public relations at its highest form and necessary to prepare for implementation of disruptive technology, or the marketing of any product. Read morePublished on August 30, 2006 by John Vornle
Great book, very entertaining. Read Guerilla PR Wired too and recieve a full idea of what PR should, can and shouldn't be.Published on August 28, 2002
Recently there has been a lot of news about AT&T's campaign to establish global domination over the internet. Read morePublished on September 12, 1999