e-PR: The Essential Guide to Online Business Communication [Paperback]

Matt Haig (Author)

Book Description

Publication Date: February 1, 2001

Find out how to create an exciting e-PR strategy and maximize your chances of e-business success, learn the new three Rs:

Editorial Reviews

Review

"Refreshingly devoid of the hysterical e-branding waffle that can be found in many other tomes about the Internet... a good solid book." -- Marketing Week

About the Author

Matt Haig is an acclaimed author and journalist. His books include: E-PR: The Essential Guide to Public Relations on the Internet; Mobile Marketing: the Message Revolution; and The E-marketing Handbook (all Kogan Page).

Product Details

• Paperback: 256 pages
• Publisher: Kogan Page Business Books (February 1, 2001)
• Language: English
• ISBN-10: 0749434341
• ISBN-13: 978-0749434342
• Product Dimensions: 9.1 x 6.3 x 0.4 inches
• Shipping Weight: 9.9 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,776,506 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars A Powerful Compendium of Advice, August 21, 2002

By A Customer

This review is from: e-PR: The Essential Guide to Online Business Communication (Paperback)

e-PR strives to prove not just the usefulness but the importance of having effective public relations online. Haig deals with the usual questions that would be asked, such as how to have a website that's distinct from the one billion other websites, and how to make sure people keep visiting said site. He also explores how to deal with the media, both offline media using online methods, and online media using (unsurprisingly) online methods. In that, he shares much in common with Michael Levine in Guerrilla PR: Wired, whose writing style was a bit easier to digest.

Haig also explores how e-PR fits into marketing. Essentially, PR, either e- or otherwise, does not operate in a vacuum. Haig knows that well and his book devotes considerable space to explaining that topic. He uses a friendly how-to style to make his points and provide valuable advice in an area that is still emerging.

3.0 out of 5 stars Useful, August 11, 2002

By A Customer

This review is from: e-PR: The Essential Guide to Online Business Communication (Paperback)

This book was incredibly useful when I found myself at a loss on how to promote my own business. e-PR showed me how to effectively use the internet to gain publicity and find the right avenues of promotion. I found this book to be second only to Guerilla PR Wired by Michael Levine.