Fresh out of ideas? Use the 50 field-tested tactics in this book to jump-start sales and strengthen your image. The PR Idea Book: 50 Proven Tools That Really Work is filled with inspirational ideas to transform your business-to-business public relations efforts from ho-hum to can't-miss. Public relations professional Jeff Winke has assembled this sourcebook of ideas, strategies and tactics forged through real-world use with businesses of all sizes - from start-up operations with spectacular better-mousetrap ideas to Fortune® 100 mega-successes that use powerful PR strategies to stay one step ahead of aggressive competitors. Learn how easy it is to add oomph to your PR programs and generate the positive attention you need to guarantee the success of your business.
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About the Author
Jeff Winke has developed plans and implemented programs for a wide variety of industrial, technical and service clients over his 25+ year career. He lives in Milwaukee, Wisconsin, where he plies his skills as a publlic relations counselor, magazine editor and adjunct university professor.
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This is a sourcebook – a collection of ideas, strategies and tactics that have been forged through actual use with businesses of all sizes. Operations ranged from entrepreneurially-sparked, start-up operations with spectacular better-mouse-trap ideas to Fortune® 100 mega-successes that have remained fresh, alert and agile in a marketplace where they are the target of aggressive competitors.
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Most Helpful Customer Reviews
7 of 8 people found the following review helpful:
5.0 out of 5 stars
A quality, realistic guideline,
This review is from: PR Idea Book: 50 Proven Tools That Really Work (Paperback)
I'm a long-time journalist who is on the receiving end of PR pitches, and this is
the book I wish the PR pros would read. It's obvious the author has worked in the real world. It's not a textbook full of theories but instead features specific ideas that can realistically be put in place. I think small business owners in particular stand to benefit from this book. Go through, highlight a few ideas, follow the advice and I'm sure you'll see results.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
One of the Best,
This review is from: PR Idea Book: 50 Proven Tools That Really Work (Paperback)
This book contains practical, usefu advice for both PR professionals working in large corporations as well as everyday people seeking to generate greater awareness for their scout troop, church, hobby club or small business. As a print communications professional, I've seen PR from both sides, and this book really demonstrates an understanding of how PR works and, more importantly, how to make it work for you. It provides the reader with techniques I've not seen written about elsewhere. The author really knows his stuff.
5 of 6 people found the following review helpful:
5.0 out of 5 stars
Real-world strategies and tips--a great collection of ideas,
By
This review is from: PR Idea Book: 50 Proven Tools That Really Work (Paperback)
Winke's book reflects obviously tried-and-true experiences in the real world of public relations. These are strategies and tactics that work, and as a public relations/marketing professional myself, I can testify that Winke has done his homework. If you're seeking sensible--and clever--ways to jump-start your organization's PR efforts, start here before you begin thinking about reinventing the wheel. Highly recommended.
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