Amazon.com: PR Power: Inside Secrets from the World of Spin (Virgin Business Guides) (9780753506523): Amanda Barry, David Storey, Richard Branson: Books

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PR Power: Inside Secrets from the World of Spin (Virgin Business Guides) [Paperback]

Amanda Barry (Author), David Storey (Preface), Richard Branson (Foreword)

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Book Description

Publication Date: June 2002 | Series: Virgin Business Guides

Whether you are just starting out or have been running your business for years, it is never too late to start harnessing the power of public relations. In this guide, Amanda Barry shows why some of the world's most successful entrepreneurs view PR with a passion and why you should too. Full of practical hints and tips, toolkit exercises and down-to-earth advice, "PR Power" includes views from leading experts and case studies of real businesses. It also offers advice on how to get the most from your PR consultancy or in-house team and what to do if you are running PR yourself. Drawing on her own experiences and guiding you around pitfalls, Amanda Barry dispels the myths and bins the spin to provide an easy-to-use handbook.

#outer_postBodyPS { display: none; } #psGradient { display: none; } #psPlaceHolder { display: none; } #psExpand { display: none; } Whether you are just starting out or have been running your business for years, it is never too late to start harnessing the power of public relations. In this guide, Amanda Barry shows why some of the world's most successful entrepreneurs view PR with a passion and why you should too. Full of practical hints and tips, toolkit exercises and down-to-earth advice, "PR Power" includes views from leading experts and case studies of real businesses. It also offers advice on how to get the most from your PR consultancy or in-house team and what to do if you are running PR yourself. Drawing on her own experiences and guiding you around pitfalls, Amanda Barry dispels the myths and bins the spin to provide an easy-to-use handbook.

Editorial Reviews

Review

A series of helpful and informative guides aimed at assessing and assisting the small and medium sized business. -- Express Magazine

From the Publisher

As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research institutions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.

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Product Details

Paperback: 178 pages
Publisher: Virgin Publishing (June 2002)
Language: English
ISBN-10: 0753506521
ISBN-13: 978-0753506523
Product Dimensions: 8.5 x 5.4 x 0.6 inches
Shipping Weight: 12.2 ounces
Amazon Best Sellers Rank: #3,241,946 in Books (See Top 100 in Books)

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