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PR Rainmaker: Three Simple Rules for Using the News Media to Attract Customers and Clients
 
 
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PR Rainmaker: Three Simple Rules for Using the News Media to Attract Customers and Clients [Paperback]

Rusty Cawley (Author)
4.0 out of 5 stars  See all reviews (1 customer review)

Price: $16.95 & eligible for FREE Super Saver Shipping on orders over $25. Details
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Book Description

September 10, 2002
Who should become a PR Rainmaker?You should. But only if you want to create the kind of high-impact publicity for your company that will attract more clients and customersand thus increase your revenues.By following the PR Rainmakers Three Simple Rules, you will master the power to persuade the news media to work for you. By applying the PR Rainmakers time-tested techniques, you will:·Get attention.·Build credibility.·Enhance reputation.·Pull in more prospects.·Add clients and customers.·Make more money.Start today. Read this book.

Editorial Reviews

About the Author

Rusty Cawley spent more than two decades in the news media as a reporter, editor and publisher. Today, he serves as the director of media relations for one of the largest independent public relations agencies in Dallas.Cawley advises a wide range of clients on the proper and successful use of PR Rainmaking techniques. He also teaches these techniques to executives, professionals and entrepreneurs through his speeches, seminars, workshops and his Web site, www.PRrainmaker.com.

Product Details

  • Paperback: 166 pages
  • Publisher: iUniverse (September 10, 2002)
  • Language: Spanish
  • ISBN-10: 0595243991
  • ISBN-13: 978-0595243990
  • Product Dimensions: 9.2 x 6.1 x 0.4 inches
  • Shipping Weight: 9.1 ounces (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #7,492,324 in Books (See Top 100 in Books)

 

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1 of 2 people found the following review helpful:
4.0 out of 5 stars Clearly understands the subject, April 17, 2003
By A Customer
This review is from: PR Rainmaker: Three Simple Rules for Using the News Media to Attract Customers and Clients (Paperback)
I can apply many of the strategies in this book to my business. Some things are common sense, but for the most part this book is full of great suggestions I might never have thought of.
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Inside This Book (learn more)
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
stack the odds, story proposal, bond election
Key Phrases - Capitalized Phrases (CAPs): (learn more)
The Second Rule, The Third Rule, Taco Bell, The First Rule, Targeted Newsworthy Appeal, Treat Reporters Like Your Customers, Five Biggest Mistakes, Trojan Horse, City Hall, New York Times, People Treatment, Spotlight Health, Law of Reciprocity, Big Media
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Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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