The PR StyleGuide: Formats for Public Relations Practice (with InfoTrac) [Spiral-bound]

Barbara Diggs-Brown (Author), Jodi L. G. Glou (Author)

Book Description

ISBN-10: 0534570364 | ISBN-13: 978-0534570361 | Publication Date: July 23, 2003 | Edition: 1

The "Public Relations Style Guide" breaks ground as the first reference manual of its kinds for PR majors. This concise and student-friendly handbook serves as a complete style guide and reference tool for PR students and practitioners. This guide will assist students in presenting messages that display great form and style. The "Public Relations Style Guide" addresses the most widely used and accepted practices in developing PR pieces by providing many visual examples and a breakdown of the goals for each piece.

Editorial Reviews

Review

"This style guide is a tool that the student should keep with them after college. It should be on their desk at work as a quick reference. I tell my students not to sell it back to the bookstore."

"It's really a superior text. 1. The book is very accessible to undergraduates and well written. 2. The book covers all of the basic PR tactics. 3. The example galleries are highly useful visual aids." --This text refers to an alternate Spiral-bound edition.

About the Author

Barbara Diggs-Brown teaches in the Public Communication Division at American University. She has 30 years experience in the practice of strategic communication for both private and public sectors and nonprofit organizations. She has served as director of Public Affairs, Urban Mass Transportation Administration, U.S. Department of Transportation; director of scheduling and liaison, U.S. Department of Housing and Urban Development; and as press secretary during the Carter/Mondale Administration. Diggs-Brown is also co-author of BY THE COLOR OF OUR SKIN: THE ILLUSION OF INTEGRATION AND REALITY OF RACE. She frequently lectures on issues of race and the media.

Prior to teaching at American University, Jodi L. G. Glou worked for more than 15 years in many different areas of public relations and broadcasting. After receiving her undergraduate degree, she briefly worked at the Washington, D.C. bureau of Good Morning America before moving to Hill and Knowlton, Public Affairs Worldwide (H and K) in Washington. There Glou specialized in broadcast public relations?producing video and radio news releases, corporate training videos, and staging satellite media tours. She later went on to head H and K's radio division. After leaving H and K, Glou acted as the National Public Relations Broadcast Specialist for Feld Entertainment, the parent company of Ringling Bros. and Barnum and Bailey Circus, Walt Disney's World on Ice, and Siegfried and Roy, where she supervised all the broadcast public relations needs for more than a dozen live, nationally touring shows. Glou has also served as a consultant for several non-profit organizations, finance companies, and special events firms. Glou has been on faculty at American University's prestigious School of Communication for five years. She continues her teaching, writing, and research.

Product Details

• Spiral-bound: 256 pages
• Publisher: Wadsworth Publishing; 1 edition (July 23, 2003)
• Language: English
• ISBN-10: 0534570364
• ISBN-13: 978-0534570361
• Product Dimensions: 9.5 x 5.6 x 0.6 inches
• Shipping Weight: 12.6 ounces
• Average Customer Review: 4.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #885,949 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 6 people found the following review helpful:

3.0 out of 5 stars An acceptable overview for beginners, July 20, 2007

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Janice King "Author, "Copywriting That Se... (www.writinghightech.com) - See all my reviews
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This review is from: The PR Styleguide: Formats for Public Relations Practice (Wadsworth Series in Mass Communication & Journalism) (Spiral-bound)

Students who are learning to write various PR materials will find the book's examples and content lists helpful. However, all topics are given cursory coverage, so students may be better served by a more comprehensive PR textbook. Working professionals are not likely to find any new or useful information in this book.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Amazingly helpful book!, February 26, 2011

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mamatink - See all my reviews

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This review is from: The PR Styleguide: Formats for Public Relations Practice (Wadsworth Series in Mass Communication & Journalism) (Spiral-bound)

This book provides a plethora of templates for public relations professionals and anyone needing to communicate information. The explanations are complete and straight-forward. Extremely helpful information. A must have for your bookcase.