PROFIT by Publicity: The How-to Reference Guide for Real Estate Agents and Brokers [Paperback]

Edward Segal (Author)

Book Description

Publication Date: June 28, 2007

Profit by Publicity contains hundreds of proven and effective tips, tools, and solutions to help generate publicity for real estate agents and brokers and provide them with a competitive edge in a changing market.

“This book is a winner! From the first page to the last, it provides step-by-step directions on how to generate the level of publicity real estate professionals want or need in order to succeed. This reference guide is full of examples of the news coverage real estate agents and brokers have received about their activities, services, and expertise, and expert advice on how you can duplicate their success.”

Dale Stinton, CEO

National Association of REALTORS®

“In this new up-to-the minute new reference book by communications expert Edward Segal, you’ll discover the benefits and advantages that public relations has over advertising, learn how to effectively promote your community activities, and find out how to use publicity to help achieve business success.”

Colleen Badagliacco, 2007 President of the California Association of REALTORS®

“Edward Segal has written the ultimate how-to reference guide on publicity that all real estate agents and brokers should have on their desks. This is the only book you’ll ever need to help create the publicity you want about your real estate business, activities, or expertise.”

David Cabot, 2007 President of the San Diego Association of REALTORS®

Editorial Reviews

Review

A self-promotion guide that is packed with solid instruction...the author provides some gratifying humor to lighten the information load. -- Kirkus Discoveries, Aug. 3, 2007

It's like having your own on-call consultant you can turn to whenever you need outstanding and dependable publicity advice. -- Jerry Matthews, Advisor, former CEO of the Illinois and Florida Associations of Realtors, Aug. 5, 2007

Profit by Publicity is a must-read for every real estate professional. -- William E. Brown, 2007 President-elect of the California Association of Realtors, Aug. 3, 2007

The secret weapon anyone in real estate must have to help get the publicity and recognition they want. -- Steve Schneiderman, publisher, Broker Agent Magazine, San Francisco/North Bay Edition, Aug. 6, 2007

The ultimate how-to reference guide on publicity that all real estate agents and brokers should have on their desks. -- David Cabot, 2007 President, San Diego Association of Realtors

About the Author

Edward Segal was the marketing strategies columnist for The Wall Street Journal’s StartupJournal.com, a public relations consultant to more than 500 corporations and organizations, and press secretary to members of Congress. He is CEO of a California-based REALTOR® association.

Product Details

• Paperback: 259 pages
• Publisher: iUniverse, Inc. (June 28, 2007)
• Language: English
• ISBN-10: 0595425097
• ISBN-13: 978-0595425099
• Product Dimensions: 9 x 6 x 0.6 inches
• Shipping Weight: 13.6 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #1,455,282 in Books (See Top 100 in Books)

More About the Author

Edward Segal is the former marketing strategies columnist for The Wall Street Journal's StartUpJournal.com. The advice and insights in Segal's two books are based on his experience as a journalist, public relations consultant, press secretary to members of Congress and campaign aide to political candidates.

He was the senior media relations consultant for Ogilvy Public Relations Worldwide and a public relations consultant who advised more than 500 corporations and organizations. The list includes Marriott Corporation, Consumer Electronics Association, Ford Motor Company, E-Myth Worldwide, Humana, MCI, Society of the Plastics Industry, Air Travelers Association and state and federal agencies including the U.S. Department of the Interior, U.S. Postal Service and the Census Bureau

Segal's freelance articles on a variety of topics have been published by The Los Angeles Times, The New York Times, The Washington Post, The Wall Street Journal, PC World and American Journalism Review. He is the former Washington correspondent for Home Office Computing and Small Business Computing magazines.

Segal is now the CEO and communications director of the Marin County Association of REALTORS in San Rafael, Calif. He is among 20% of all REALTOR association executives in the United States to earn the RCE designation (REALTOR certified Association Executive) from the National Association of REALTORS.

He is a public speaker and trainer who conducts live and online workshops on topics such as presentation skills, promoting your brand, generating free publicity, working with the media and managing a crises.

Visit his Web site at www.EdwardSegal.com for the latest updates to the advice featured in the first edition of Getting Your 15 Minutes of Fame.