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Most Helpful Customer Reviews
5 of 5 people found the following review helpful:
5.0 out of 5 stars
Radical Radio,
By
This review is from: Pacifica Radio 2E (American Subjects) (Paperback)
`Pacifica Radio: The Rise of an Alternative Network' recounts the fifty-year history of the nation's first listener-sponsored and only politically left radio network. A previous reviewer laments the book's `failure' to critique the content and style of Pacifica's present programming. But this book's purpose is deeper and, it seems to me, much more interesting. It follows Pacifica's internal discussions, debates, and internecine battles through fifty years of its staff, board, and activist listener's efforts to maintain an American media institution that is not owned by or beholden to corporations, the government, or wealthy donors and thereby remains free to produce and broadcast challenging and controversial radio. When Pacifica's first station, KPFA, began broadcasting to the San Francisco Bay Area in 1949 it was unlike any radio station before it. Its founders were pacifists and anarchists some of whom had spent time during WWII incarcerated as conscientious objectors. The station's agenda was radical. Its format was groundbreaking. And its means of support (listener-sponsorship) was, at the time, unheard of. Also, in 1949 its audience was tiny. An FM license could be had for little more than the cost of an application because most radios of the day were able to receive only AM signals. KPFA had to distribute FM receivers to its prospective listeners. Today the market value of the five Pacifica stations (in New York, Los Angeles, The San Francisco Bay Area, Houston, and Washington D.C.) approaches half a billion dollars. The dangers posed by McCarthyism, the challenge and promise of the Southern Civil Rights struggle, the intense and tumultuous Vietnam years, the movements for racial and gender equality, and the struggles at home and abroad for personal, political, economic, national, and sexual liberation all have left their mark on Pacifica Radio and Pacifica has shaped those movements and events as well. Through it all Pacifica has managed to remain, as the motto of its signature program, `Democracy Now' puts it, "the exception to the rulers". Whether one is inclined to describe the present programming as conventional or courageous (and it has elements that are both) Matthew Lasar's thoughtful account of how this `mission driven' network has reflected, responded to, and shaped our times will interest anyone who works with others to make progressive social change possible.
5 of 6 people found the following review helpful:
5.0 out of 5 stars
Insightful and Provocative,
By A Customer
This review is from: Pacifica Radio 2E (American Subjects) (Paperback)
Considering the pervasive myths around Pacifica's origins, the ferocity of the recent struggle over the network's future, and the continuing disappearance of alternative media at a time when we need a range of information sources, this book is particularly timely. Written in a witty and accessible but intellectual style, the book puts the pacifist beliefs of Pacifica's colorful founders in context, while also tracing the evolution of programming of the first station, KPFA, from its initial day of broadcast to the early 1960s. Down and dirty internecine struggles are described, each with valuable lessons for contemporary non-profits, progressive media organizations as well as Pacifica today. If you're interested in understanding the challenges of maintaining independent media voices, this book is a must read.
0 of 8 people found the following review helpful:
3.0 out of 5 stars
Interesting but light-weight and pretentious,
By deepti (Palo Alto) - See all my reviews
This review is from: Pacifica Radio 2E (American Subjects) (Paperback)
This book will probably appeal more to those persons who want their opinions of Pacifica confirmed, namely that it is somehow, as one of the books blurbs puts it, "heroic". In general the content of Pacifica is entirely conventional, and in no respect is it courageous in the style of its programming or inventiveness of presentation. This book is something of a cheerleader rather than anything like an analysis of the station's content, and one must assume that a better book by a more serious scholar will eventually be written.
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