Package Design Now [Paperback]

Gisela Kozak (Author), Julius Wiedemann (Author)

Book Description

Publication Date: August 1, 2008

The proof is in the package No other book on the market explores global contemporary packaging to the extent and detail that Package Design Now! does. Practically everything you buy comes in some sort of package?some are just functional, while others strive to be as innovative, elegant, and eye-catching as possible. This encyclopedic resource, divided into chapters by type (such as cosmetics, household products, food, beverage, electronics, industrial, and clothing) explores the work of top design and branding offices from all around the world. Also included are chapters on material and processes, giving readers a peek at the way packaging is made and designed. This unique tome is indispensable for design and marketing professionals, as well as anyone who wants to know more about what makes a great package. The editor: Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN's digital and media collection with titles such as Animation Now!, Web Design: Best Studios, and TASCHEN's 1000 Favorite Websites..

Editorial Reviews

About the Author

Julius Wiedemann was born and raised in Brazil. After studying graphic design and marketing, he moved to Japan, where he worked in Tokyo as art editor for digital and design magazines. Since joining TASCHEN in Cologne, he has been building up TASCHEN's digital and media collection with titles such as Animation Now!, Web Design: Best Studios, and TASCHEN's 1000 Favorite Websites..

Product Details

• Paperback: 414 pages
• Publisher: Taschen (August 1, 2008)
• Language: English
• ISBN-10: 3822840319
• ISBN-13: 978-3822840313
• Product Dimensions: 10.1 x 7.9 x 1.4 inches
• Shipping Weight: 3.9 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #527,420 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

4.0 out of 5 stars Package Design Now, June 26, 2010

By 

Carlos Pratdesaba (Miami, Florida United States) - See all my reviews

Amazon Verified Purchase

This review is from: Package Design Now (Paperback)

Up to date, very well illustrated examples of contemporary packaging and package design. Well worth the money if you are in the branding, merchandising and package design areas of marketing and graphic design.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Package Design NOW! Rocks., February 15, 2010

By 

Michael Diederich "JaguarSun1" (SF CA) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Package Design Now (Paperback)

An excellent primer with lovely photographs. The case studies at the beginning are informative and interesting. This is a gorgeously crafted book with tons of examples; before and after examples are fun too.
I highly recommend this excellent book.

0 of 1 people found the following review helpful:

5.0 out of 5 stars Put some YUM on your library shelf, January 24, 2011

By 

brandon "sup3rheroninja" (LA, CA) - See all my reviews

This review is from: Package Design Now (Paperback)

This book is an amazing publication of beautiful package design broken up into simplistic categories (alcoholic vs. non alcoholic bottles, consumer electronics etc) and even more eloquently displayed through equally beautiful photography.

Kind of upset I paid $40 @ SFMoma last year, but I NEEDED the book in my hands at that very moment, and couldnt wait to get back home a few days later...c'est la vie :)

Cliff Notes: Taschen has done it again. buy this right now!