Package Design Workbook: The Art and Science of Successful Packaging [Hardcover]

Steven DuPuis (Author), John Silva (Author)

Book Description

Publication Date: September 1, 2008

The Art and Science of Successful Packaging

 

This new addition to the series will provide readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book will address all aspects of the creative process including choosing a package format, colors and materials, final finishes, and special considerations such as awkward objects and unique display considerations. This book will break down the process of design in a much more comprehensive way than most books on the subject, which just analyze the final designs.

 

As with the previous books in the series, it will also offer case studies in the back half of the book with the text focusing on why specific colors, formats, type treatments, and finishes were chosen, and what the resulting effects on the consumer and for the client were.

Editorial Reviews

About the Author

Steven DuPuis is president of DuPuis, a strategic design firm he began over 20 years ago in Los Angeles. Today, DuPuis is an international strategic brand-design firm with offices in the U.S. and Europe (Braue-DuPuis). Steven is a frequent contributor to design and business periodicals and also speaks at a variety of professional forums including the Kellogg School of Management. Steven’s personal design work is part of the permanent collection in the U.S. Library of Congress.

 

John Silva is vice president and creative director of DuPuis and has been with the firm for over 15 years. Complementing his design experience, John also has extensive knowledge in package print production and is particularly well versed in digital pre-press, photo illustration, and 3-D imaging. John is currently serving as creative director for clients including Nestlé, Kellogg’s, Mars Petcare, Farmer John, Dole, and Baxter Pharmaceuticals

Product Details

• Hardcover: 240 pages
• Publisher: Rockport Publishers (September 1, 2008)
• Language: English
• ISBN-10: 1592533221
• ISBN-13: 978-1592533220
• Product Dimensions: 9.2 x 9.1 x 1.1 inches
• Shipping Weight: 2.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (11 customer reviews)
• Amazon Best Sellers Rank: #540,704 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

10 of 10 people found the following review helpful:

5.0 out of 5 stars Excellent book, highly recommended, January 12, 2009

By 

Scott M. Jost (Chicago, IL USA) - See all my reviews
(REAL NAME)   

This review is from: Package Design Workbook: The Art and Science of Successful Packaging (Hardcover)

The book is very well done, and a treat to read. It's one of the few books we keep multiple copies of in the studio.

Having been in packaging design consulting for almost 15 years I've seen lots of publications that purport to be primers on the process.

Most either frame packaging development as a metrics-driven endeavor best left to engineers OR as a craft-driven art form (do we need another book jacket made of twigs and berries?) having no grounding in commercial realities.

This book on the other hand lives up to its sub-title, addressing the left and right brain thinking that goes into category-busting packages. The case studies are fresh and their histories clean and well-written. Whether you're in the design business and want inspiration or a marketer looking for insight, a great coice.

- Scott
www.studio111design.com

7 of 7 people found the following review helpful:

5.0 out of 5 stars Nice resource book on packaging design, July 15, 2009

By 

Parka (Singapore) - See all my reviews
(TOP 50 REVIEWER)   

This review is from: Package Design Workbook: The Art and Science of Successful Packaging (Hardcover)

There's a lot that goes behind package design. More than what I expected after reading the book. Package Design Workbook explains all the ins and outs of packaging design in depth.

The book is really split into three major portions although there are six chapters. The first portion talks about the history, art and science of package design. The second part provides the tools, tips and techniques. And at the back are thirty five case studies.

Not just talking about package design, the book also address how it plays a part in the bigger picture for the company through branding.

The authors Steven DuPuis and John Silva addresses a wide variety of factors contributing to good design. There are topics like the psychology of customers when choosing a product, creating a consistent style for future product lines, creating credibility, etc. There are lots of ideas to think about.

This book is a good resource to go to for anything package design.

-

I've some pictures of the book on my blog, which you can find the address in the comments section.

4 of 4 people found the following review helpful:

4.0 out of 5 stars Beautiful Book, September 20, 2010

By 

Commons - See all my reviews

Amazon Verified Purchase

This review is from: Package Design Workbook: The Art and Science of Successful Packaging (Hardcover)

I was required to purchase this book for my package design course at my university and I am real impressed with the layout and information in this book. The photography is excellent and the book contains Q/A interviews with famous designers which turn out to be very interesting and helpful. The price on Amazon was cheaper than at my university bookstore so I am happy.