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Best Package and Wrapping Graphics [Hardcover]

by Akiko Yamamoto


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Book Description

March 3, 2009 4894446944 978-4894446946 Bilingual
From logo, color, form, materials, and typography to display effects, collateral materials, even environmental issues, packaging is based on a strategic brand image and merchandising criteria, and plays a decisive role in defining product image. This book includes a wide variety of highly refined and unquestionably impressive packages in three distinct categories: food, beauty, and living. For example, packages unique in form, packages made of unexpected materials, packages rendered in eye-catching color variations, and packages so stunningly simple and yet make a strong impact. In addition to product packages, there are excellent examples of gift boxes, shopping bags, and wrapping materials, which retail shops offer to their customers.

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About the Author

Akiko Yamamoto is an editor for PIE Books

Product Details

  • Hardcover: 192 pages
  • Publisher: PIE Books; Bilingual edition (March 3, 2009)
  • Language: English
  • ISBN-10: 4894446944
  • ISBN-13: 978-4894446946
  • Product Dimensions: 11.9 x 9.1 x 0.8 inches
  • Shipping Weight: 2.8 pounds
  • Amazon Best Sellers Rank: #2,700,852 in Books (See Top 100 in Books)

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