Packaging the Presidency, Third Edition, is now completely updated to offer the only comprehensive study of the history and effects of political advertising in the United States. Noted political critic Kathleen Hall Jamieson traces the development of presidential campaigning from early political songs and slogans through newsprint and radio, and up to the inevitable history of presidential campaigning on television from Eisenhower to Clinton. The book also covers important issues in the debate about political advertising by touching on the development of laws governing political advertising, as well as how such advertising reflects, and at the same time helps to create, the nature of the American political office. Finally, current public concerns about political advertising are addressed as Jamieson raises the topic of ads dealing mainly in images rather than issues, and of political aspirations becoming increasingly only for the rich, who can afford the enormous cost of television advertising.
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Editorial Reviews
Review
*Praise for the first edition:
"A thoughtful history of campaign advertising."--Adam Clayton, The New York Times Book Review
"There is nowhere else where one can learn as much, and trust as well, to a balanced judgement of the past generation of political advertising."--Michael Schudson, Philadelphia Inquirer
About the Author
Kathleen Hall Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania. She is the author of Beyond the Double Bind, Dirty Politics, Eloguence in an Electronic Age, and Presidential Debates.
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Most Helpful Customer Reviews
14 of 14 people found the following review helpful:
5.0 out of 5 stars
Jamieson opens the door of,
By A Customer
This review is from: Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising (Paperback)
Packaging the presidency is the most complete and accurate book about presidential advertising and communication of the period ending with the 1992 presidential election. Sometimes humorous, sometimes cynical, Kathleen Jamieson takes us in a travel back in time within the intricacies of political communication strategies. This is the best book that I have ever read on this subject. This book was recommended to me by another Presidency specialist, Stephen J. Wayne, when I was studying at Georgetown: this book is really a must read! Thanks Kathleen and thanks Professor Wayne.
7 of 8 people found the following review helpful:
5.0 out of 5 stars
Brilliant as Always....,
By groundless (USA) - See all my reviews
This review is from: Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising (Paperback)
I was required to read this book for a course and was my first experience with Kathleen Hall Jamieson and I am now one of her biggest fans.
She provides thoughtful, non-partisan analysis (rare in this age of personal commentary) of political advertisements. She discusses what worked, what didn't and why in a clear, thought-provoking yet easy to read manner. Some of her best work. If you are interested in advertising or politics this book is a must have.
3 of 6 people found the following review helpful:
4.0 out of 5 stars
This book is good,
By A Customer
This review is from: Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising (Paperback)
Jamison has successfully covered the intricasies of presidential campaign advertising from the beginning of the Republic up to the 1992 campaign. A well organized and thoughtful book that is easy to read.
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Inside This Book
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First Sentence:
In 1888, Scottish scholar and statesman James Bryce observed that during election campaigns in the U.S. "For three months, processions, usually with brass bands, flags, badges, crowds of cheering spectators, are the order of the day and night from end to end of the country." Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
election eve telecast, montage ads, election eve telethon, general election ads, crime quiz, announcer notes, election eve speech, half hour telecast, presidential advertising, spot ads, effective presidency, filmed biography, minute ads, positive ads, acceptance address, concept spots, political broadcasting, political advertising, broadcast ads, second presidential debate, political ads Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, White House, Social Security, New Hampshire, Richard Nixon, Jimmy Carter, United States, Ronald Reagan, George Bush, Democratic National Committee, Lyndon Johnson, Hubert Humphrey, Barry Goldwater, November Group, Los Angeles, Bill Clinton, Gerald Ford, West Virginia, Edward Kennedy, John Kennedy, Martin Luther King, Michael Dukakis, Doyle Dane Bernbach, President Nixon, Republican National Committee New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
In 1888, Scottish scholar and statesman James Bryce observed that during election campaigns in the U.S. "For three months, processions, usually with brass bands, flags, badges, crowds of cheering spectators, are the order of the day and night from end to end of the country." Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
election eve telecast, montage ads, election eve telethon, general election ads, crime quiz, announcer notes, election eve speech, half hour telecast, presidential advertising, spot ads, effective presidency, filmed biography, minute ads, positive ads, acceptance address, concept spots, political broadcasting, political advertising, broadcast ads, second presidential debate, political ads Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, White House, Social Security, New Hampshire, Richard Nixon, Jimmy Carter, United States, Ronald Reagan, George Bush, Democratic National Committee, Lyndon Johnson, Hubert Humphrey, Barry Goldwater, November Group, Los Angeles, Bill Clinton, Gerald Ford, West Virginia, Edward Kennedy, John Kennedy, Martin Luther King, Michael Dukakis, Doyle Dane Bernbach, President Nixon, Republican National Committee New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Surprise Me!
Citations (learn more)
This book cites 128
books:
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53
books
cite this book:
See all 53 books citing this book
- The Selling of the President by Joe McGinniss on 4 pages
- History of American Presidential Elections: Election Years, 1789-1824 by Arthur Meier Schlesinger in Back Matter (1), Back Matter (2), and Back Matter (3)
- The Cross of Gold: Speech Delivered before the National Democratic Convention at Chicago, July 9, 1896 by William Jennings Bryan on page 17, and page 40
- Adlai Stevenson and the World by John B. Martin in Back Matter (1), and Back Matter (2)
- The End of a Presidency by The Staff of the New York Times in Back Matter (1), and Back Matter (2)
See all 128 books this book cites
- Making Pictures in Our Heads: Government Advertising in Canada (Praeger Studies in Political Communication) by Jonathan Rose on page 204, and Back Matter
- Notable Speeches in Contemporary Presidential Campaigns: (Praeger Series in Political Communication) by Robert V. Friedenberg on page 68, and page 140
- Ronald Reagan: The Great Communicator (Great American Orators) by Kurt Ritter on page 109, and Back Matter
- The Conservative Revolution: The Movement That Remade America by Lee Edwards in Back Matter (1), and Back Matter (2)
- Ethical Dimensions of Political Communication by Robert E. Denton on page 67, and Back Matter
See all 53 books citing this book
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