Customer Reviews

Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising

5 star:		(3)
4 star:		(1)
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Packaging the presidency is the most complete and accurate book about presidential advertising and communication of the period ending with the 1992 presidential election. Sometimes humorous, sometimes cynical, Kathleen Jamieson takes us in a travel back in time within the intricacies of political communication strategies. This is the best book that I have ever read on this subject. This book was recommended to me by another Presidency specialist, Stephen J. Wayne, when I was studying at Georgetown: this book is really a must read! Thanks Kathleen and thanks Professor Wayne.

I was required to read this book for a course and was my first experience with Kathleen Hall Jamieson and I am now one of her biggest fans.

She provides thoughtful, non-partisan analysis (rare in this age of personal commentary) of political advertisements. She discusses what worked, what didn't and why in a clear, thought-provoking yet easy to read manner.

Some of her best work. If you are interested in advertising or politics this book is a must have.

Jamison has successfully covered the intricasies of presidential campaign advertising from the beginning of the Republic up to the 1992 campaign. A well organized and thoughtful book that is easy to read.

This book is probably the msot thoughful about presidential campaign advertising. You read it like a novel!