"Packaging Sustainability, a textbook that combines big picture systems thinking on the role designers play in our consumer culture with a practical how-to manual for creating sustainable packaging. Armed with the information and advice in Packaging Sustainability, designers will look at their next package design project as more than an assignment; they'll discover an invitation to innovate." (Communication Arts
, Sep/Oct 2009)
From the Back Cover
Take the lead with sustainable package design solutions
The classic role of packaging is to "Protect, Inform, and Sell." Today, packaging must do all that—but with minimal eco-impact. Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging.
With a broad range of contributions from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates. The book:
Enables the designer to make smart, informed decisions at all points throughout the packaging design process
Offers a comprehensive overview of sustainable packaging design issues from leading practitioners, designers, engineers, marketers, psychologists, and ecologists
Describes materials and processes in current use and helps the reader understand how they interconnect
With solid information and actionable ideas, Packaging Sustainability gives you all the tools for maximizing a product's shelf impact—while minimizing its ecological footprint.
WENDY JEDLICKA, CPP, is president of Jedlicka Design, Ltd and a member of the faculty at Minneapolis College of Art and Design's groundbreaking Sustainable Design Certificate Program. A Certified Packaging Professional, she serves as national chapter co-coordinator for the O2 International Network for Sustainable Design (o2.org) in the United States as well as O2's Upper Midwest chapter chair, and she is the contributing coordinator for Package Design Magazine's Sustainability Update feature column.