Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design [Paperback]

Wendy Jedlicka (Author)

Book Description

Publication Date: December 31, 2008 | Series: Package Design

How to take the lead with sustainable packaging design solutions

With initiatives like the Wal-Mart Scorecard in the U.S. and the E.U.'s Packaging Directive, delivering sustainable packaging is now an integral part of today's global competitive market. Written by experts from a wide variety of fields, here is a comprehensive, single source of actionable information that enables everyone involved in the design and development process to make smart, informed decisions, opening new possibilities for creating truly innovative solutions.

Wendy Jedlicka, CPP (Roseville, MN) is President of Jedlicka Design Ltd. and a member of the faculty at Minneapolis College of Art and Design's groundbreaking Sustainable Design Certificate Program. A Certified Packaging Professional, she serves as Upper Midwest Chapter Chair (o2umw.org), as well as U.S. co-coordinator for the o2 Global Green Design Network (o2.org), and contributes frequently to Packaging Design magazine's "Sustainability Update" feature column.

Editorial Reviews

Review

"Packaging Sustainability, a textbook that combines big picture systems thinking on the role designers play in our consumer culture with a practical how-to manual for creating sustainable packaging. Armed with the information and advice in Packaging Sustainability, designers will look at their next package design project as more than an assignment; they'll discover an invitation to innovate." (Communication Arts, Sep/Oct 2009)

From the Back Cover

Take the lead with sustainable package design solutions

The classic role of packaging is to "Protect, Inform, and Sell." Today, packaging must do all that—but with minimal eco-impact. Packaging Sustainability: Tools, Systems, and Strategies for Innovative Package Design is a comprehensive guide to thinking outside the box to create practical, cost-effective, and eco-responsible packaging.

With a broad range of contributions from pioneers of sustainability, Packaging Sustainability not only describes the concepts of sustainability but reveals the logic behind them, providing you with the tools to sift through and adapt to the ever changing barrage of materials, services, regulations, and mandates. The book:

• Enables the designer to make smart, informed decisions at all points throughout the packaging design process

• Offers a comprehensive overview of sustainable packaging design issues from leading practitioners, designers, engineers, marketers, psychologists, and ecologists

• Describes materials and processes in current use and helps the reader understand how they interconnect

With solid information and actionable ideas, Packaging Sustainability gives you all the tools for maximizing a product's shelf impact—while minimizing its ecological footprint.

WENDY JEDLICKA, CPP, is president of Jedlicka Design, Ltd and a member of the faculty at Minneapolis College of Art and Design's groundbreaking Sustainable Design Certificate Program. A Certified Packaging Professional, she serves as national chapter co-coordinator for the O2 International Network for Sustainable Design (o2.org) in the United States as well as O2's Upper Midwest chapter chair, and she is the contributing coordinator for Package Design Magazine's Sustainability Update feature column.

Contributors

• Elise L. Amel

• Dayna Baumeister

• Arlene Birt

• Jeremy Faludi

• Terry Gips

• Fred Haberman

• Dan Halsey

• Garth Hickle

• Christie Manning

• Tim Mcgee

• Curt McNamara

• John Moes

• Jacquelyn Ottman

• Holly Robbins

• Dennis Salazar

• Pamela Smith

• Dion Zuess

• Environmental Paper Network

• Eureka Recycling

• Package Design Magazine

• Packaging Strategies

• Sustainable Packaging Coalition

See all Editorial Reviews

Product Details

• Paperback: 368 pages
• Publisher: Wiley; 1 edition (December 31, 2008)
• Language: English
• ISBN-10: 0470246693
• ISBN-13: 978-0470246696
• Product Dimensions: 7.9 x 0.9 x 8.9 inches
• Shipping Weight: 1.7 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #1,011,035 in Books (See Top 100 in Books)

More About the Author

Wendy Jedlicka, CPP, a working packaging designer, is also a national caliber speaker, writer and educator. (WendyJedlicka.com)

Most Helpful Customer Reviews

2 of 3 people found the following review helpful

5.0 out of 5 stars Comprehensive resource February 5, 2009

By Renee Calabrese

Format:Paperback

This is one of the most comprehensive books I've come across in terms of addressing the breadth of sustainability. It addresses more than just materials. It shows the interconnectivity of packaging, processes and social impact of our decisions.

0 of 1 people found the following review helpful

5.0 out of 5 stars Sustainability in one neat, eco-friendly package March 1, 2011

By Tiffany Threadgould

Format:Paperback

Packaging Sustainability is an essential resource to understand packaging design, how it's made, and how to create it more sustainably.
It's perfect not only for anyone involved with creating product packaging, but also for anyone who uses product packaging - which encompasses just about everyone.

0 of 1 people found the following review helpful

5.0 out of 5 stars Packaging AND Product, Service, System Design September 17, 2010

By Jason Mcvay

Format:Paperback|Amazon Verified Purchase

A product's packaging is also a designed product. Wendy Jedlicka used this simple, but often overlooked idea and made packaging the focal point of an in-depth book about sustainable design.

This choice opened up my eyes and mind to the opportunities for positive environmental impact when designers consider the package early is the product design process.

I recommend this incredible resource for product and system designers, as well as business leaders in product or packaging design. The book explains the need for change and provides practical tools for implementing it.