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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition Paperback – June 20, 1996

ISBN-13: 978-0195089424 ISBN-10: 0195089421 Edition: 3rd
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Editorial Reviews

Review


*Praise for the first edition:


"A thoughtful history of campaign advertising."--Adam Clayton, The New York Times Book Review


"There is nowhere else where one can learn as much, and trust as well, to a balanced judgement of the past generation of political advertising."--Michael Schudson, Philadelphia Inquirer


About the Author

Kathleen Hall Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania. She is the author of Beyond the Double Bind, Dirty Politics, Eloguence in an Electronic Age, and Presidential Debates.
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Product Details

  • Paperback: 608 pages
  • Publisher: Oxford University Press; 3 edition (June 20, 1996)
  • Language: English
  • ISBN-10: 0195089421
  • ISBN-13: 978-0195089424
  • Product Dimensions: 8 x 1.2 x 5.3 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #830,441 in Books (See Top 100 in Books)

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Customer Reviews

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Most Helpful Customer Reviews

15 of 15 people found the following review helpful By A Customer on May 14, 1999
Format: Paperback
Packaging the presidency is the most complete and accurate book about presidential advertising and communication of the period ending with the 1992 presidential election. Sometimes humorous, sometimes cynical, Kathleen Jamieson takes us in a travel back in time within the intricacies of political communication strategies. This is the best book that I have ever read on this subject. This book was recommended to me by another Presidency specialist, Stephen J. Wayne, when I was studying at Georgetown: this book is really a must read! Thanks Kathleen and thanks Professor Wayne.
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8 of 9 people found the following review helpful By groundless on November 14, 2000
Format: Paperback
I was required to read this book for a course and was my first experience with Kathleen Hall Jamieson and I am now one of her biggest fans.

She provides thoughtful, non-partisan analysis (rare in this age of personal commentary) of political advertisements. She discusses what worked, what didn't and why in a clear, thought-provoking yet easy to read manner.

Some of her best work. If you are interested in advertising or politics this book is a must have.
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4 of 7 people found the following review helpful By A Customer on November 1, 1999
Format: Paperback
Jamison has successfully covered the intricasies of presidential campaign advertising from the beginning of the Republic up to the 1992 campaign. A well organized and thoughtful book that is easy to read.
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2 of 6 people found the following review helpful By A Customer on May 20, 1999
Format: Paperback
This book is probably the msot thoughful about presidential campaign advertising. You read it like a novel!
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
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