Packaging The Presidency and over one million other books are available for Amazon Kindle. Learn more
Qty:1
  • List Price: $24.95
  • Save: $8.13 (33%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Packaging The Presidency:... has been added to your Cart
Condition: :
Comment: Some visible wear, and minimal interior marks. Unbeatable customer service, and we usually ship the same or next day. Over one million satisfied customers!
Access codes and supplements are not guaranteed with used items.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition Paperback – June 20, 1996

ISBN-13: 978-0195089424 ISBN-10: 0195089421 Edition: 3rd

Buy New
Price: $16.82
28 New from $7.44 51 Used from $0.01 1 Collectible from $24.95
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$16.82
$7.44 $0.01
Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Featured Books on Space History
Explore the cosmos with books on NASA, space exploration, and more. Learn more
$16.82 FREE Shipping on orders over $35. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition + The Selling of the President: The Classical Account of the Packaging of a Candidate
Price for both: $28.97

Buy the selected items together
NO_CONTENT_IN_FEATURE

Featured American History Books
Learn more

Product Details

  • Paperback: 608 pages
  • Publisher: Oxford University Press; 3 edition (June 20, 1996)
  • Language: English
  • ISBN-10: 0195089421
  • ISBN-13: 978-0195089424
  • Product Dimensions: 8 x 1.2 x 5.3 inches
  • Shipping Weight: 1.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #831,350 in Books (See Top 100 in Books)

Editorial Reviews

Review


*Praise for the first edition:


"A thoughtful history of campaign advertising."--Adam Clayton, The New York Times Book Review


"There is nowhere else where one can learn as much, and trust as well, to a balanced judgement of the past generation of political advertising."--Michael Schudson, Philadelphia Inquirer


About the Author

Kathleen Hall Jamieson is Dean of the Annenberg School for Communication at the University of Pennsylvania. She is the author of Beyond the Double Bind, Dirty Politics, Eloguence in an Electronic Age, and Presidential Debates.

Customer Reviews

4.8 out of 5 stars
5 star
3
4 star
1
3 star
0
2 star
0
1 star
0
See all 4 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

15 of 15 people found the following review helpful By A Customer on May 14, 1999
Format: Paperback
Packaging the presidency is the most complete and accurate book about presidential advertising and communication of the period ending with the 1992 presidential election. Sometimes humorous, sometimes cynical, Kathleen Jamieson takes us in a travel back in time within the intricacies of political communication strategies. This is the best book that I have ever read on this subject. This book was recommended to me by another Presidency specialist, Stephen J. Wayne, when I was studying at Georgetown: this book is really a must read! Thanks Kathleen and thanks Professor Wayne.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
8 of 9 people found the following review helpful By groundless on November 14, 2000
Format: Paperback
I was required to read this book for a course and was my first experience with Kathleen Hall Jamieson and I am now one of her biggest fans.

She provides thoughtful, non-partisan analysis (rare in this age of personal commentary) of political advertisements. She discusses what worked, what didn't and why in a clear, thought-provoking yet easy to read manner.

Some of her best work. If you are interested in advertising or politics this book is a must have.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 7 people found the following review helpful By A Customer on November 1, 1999
Format: Paperback
Jamison has successfully covered the intricasies of presidential campaign advertising from the beginning of the Republic up to the 1992 campaign. A well organized and thoughtful book that is easy to read.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 6 people found the following review helpful By A Customer on May 20, 1999
Format: Paperback
This book is probably the msot thoughful about presidential campaign advertising. You read it like a novel!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

More About the Author

Discover books, learn about writers, read author blogs, and more.

Set up an Amazon Giveaway

Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Learn more
Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
This item: Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising, 3rd Edition
Price: $24.95 $16.82
Ships from and sold by Amazon.com