Packaging Your Home for Profit: How to Sell Your House or Condo for More Money in Less Time [Paperback]

Bruce Percelay (Author), Peter Arnold (Author)

Editorial Reviews

From Library Journal

The authors have devised a new approach to selling real estate based on consumer-marketing techniques. They apply a five-point system: consider the competition, consider the buyer, evaluate the product, eliminate territorial anxiety, and maximize packaging appeal. Unique to their title is the focus on the use and effect of color, lighting, sound, and the power of smell. The authors offer specific suggestions on how to improve each room of the house, with ideas for under $100 per project. Bibliography is scattered throughout the text, along with names and addresses (sometimes incomplete) of manufacturers and suppliers of home improvement materials. The information on inexpensive home improvements and interior decoration makes this a highly recommended title. Mary Ann Wasick, West Allis P.L., Wis.
Copyright 1986 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Paperback
• Publisher: Little Brown & Co (P) (April 1986)
• Language: English
• ISBN-10: 0316698962
• ISBN-13: 978-0316698962
• Product Dimensions: 9.2 x 6 x 1.1 inches
• Shipping Weight: 14.4 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,394,458 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars The absolute best book for home sellers--don't loan it out!, February 9, 2001

By A Customer

This review is from: Packaging Your Home for Profit: How to Sell Your House or Condo for More Money in Less Time (Hardcover)

This is THE book to turn to when fixing up your home to sell, or even if you are just looking for inexpensive fix-ups--this book covers everything, from each room individually, to the house as a unit, to even how to make the best of a bad view from the windows. Also, there is an extremely good section on how to decide whether you should or shouldn't use a broker to sell your home, how to conduct a home tour, etc.

Best of all, not only are most of the suggestions at or under $100, even though the book is a bit old ('86), they are things that anyone can do--not major undertakings which require a contractor.There are black and white photos of before and after rooms, which really show how just a little money, spent wisely, can make a huge difference in how your home will look to a potential buyer. Using this book as a guide, any home can show (and sell!) like a model home.

I loaned my copy out once and never got it back. Luckily I was able to purchase a used paperback copy (for $2 more than the original price!!), but there is a reason why it is priced $$$ on ZShops. This book really needs to be in print again--the other books on the market are a waste of money compared to this one.