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The One Page Business Plan for the Creative Entrepreneur Paperback – March 10, 2004


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Editorial Reviews

Review

The One Page Business Plan is an out and out winner. Period. It makes great sense to me as a so-called business thinker. But the acid test was applying it to a start-up I co-founded. We spent several days drafting our one pager -- and have been editing it ever since. It is a powerful, living document, the very nature of which has led us to important new insights. One Page Business Plan = the proverbial better mousetrap! --Tom Peters, Author, Thriving on Chaos and Co-Author of In Search of Excellence

The One Page Business Plan is an easy-to-use process that helps you capture your vision and translate it into concrete results. Jim has truly streamlined a tiresome, complicated chore. With a return to simple values, simple truths, planning can be fun and creative. A little chicken soup for busy minds and tired souls. --Tim Clauss, Co-Author of Chicken Soup for the Soul at Work

We have updated our business plan thanks to Tamara Monosoff, author of Secrets of Millionaire Moms. She swears by the One Page Business Plan model designed by Jim Horan. --Polly Brewster, Assistant Editor, O, The Oprah Magazine

From the Publisher

The One Page Business Plan is designed to act as a catalyst for your ideas. It's a powerful tool for building and managing a business in the 21st century. It's short, it's concise, and it delivers your plan quickly and effectively. There can be no question as to where you are going when it's in writing. Start with your vision and build a company.
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Product Details

  • Paperback: 98 pages
  • Publisher: The One Page Business Plan Company; PAP/COM edition (March 10, 2004)
  • Language: English
  • ISBN-10: 1891315099
  • ISBN-13: 978-1891315091
  • Product Dimensions: 10.9 x 8.4 x 0.3 inches
  • Shipping Weight: 7.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (60 customer reviews)
  • Amazon Best Sellers Rank: #65,462 in Books (See Top 100 in Books)

More About the Author

Jim Horan is an experienced Fortune 500 executive, small business expert, consultant, and speaker. Over the past 20 years, through workshops, seminars, coaching and mentoring programs, he has helped tens of thousands of entrepreneurs, business owners and corporate executives achieve significant breakthroughs in their businesses.

Mr. Horan speaks to audiences all across the United States, helping business owners and CEO's systematically make their businesses more profitable. Jim has the unique ability to take complex business situations and make them simple.

Jim is the author of the One Page Business Plan Book series consisting of six books including Entrepreneur, Executive, Non-Profit and Consultants editions. The books have been translated into at a number of different languages including Spanish, Korean and Croatian.

Tom Peters, the author of Thriving on Chaos and In Search of Excellence, calls Jim's books out and out winners... Period! Peters has been quoted as saying "It makes great sense to me as a so-called 'business thinker.' The One Page Business Plan = the proverbial better mousetrap!"


Customer Reviews

Very easy to read.
Amazon Customer
The business plan presented in this book is very good as an informal tool for anyone who is starting a business.
Amazon Customer
This is the one time when thinking "inside the box" is a good thing!
Cindy Brock

Most Helpful Customer Reviews

247 of 254 people found the following review helpful By Phil Scanlan on August 4, 2000
Format: Paperback
I had seen this book around but hadn't purchased because I didn't think a one-page business plan, even if possible, could be of any practical use.
I have been involved in several successful startups and have done a fair bit of business planning. I had even won prestigious awards for it. Currently I am involved in another startup, Worldlingo.com, an internet startup focused on language translation.
So what changed my mind - why did I purchase it?
I saw the author speak and he made a lot of sense, so I thought I had better get his book and check it out once and for all. If half of what he said was right - this one page business plan was going to be a big help.
It so happened I had a long 14 hour flight in front of me and took the book along to read. Its friendly style, graphics, and plain good sense (frankly the book is more like a kids coloring book then a traditional business planning book) enticed me to do the exercises as I went (which I never usually do). Answering the questions for my business and me.
Not only had I finished the book by the end of the flight, but I also had time to type up the final product on my laptop. I guess having already done a full blown traditional business plan for the business helped.
I have to say I was feeling pretty pleased with what I had produced. I felt more focused and had a much clearer picture of what the most important things were that needed to be achieved next.
But the most thrilling part was when I tabled it our staff meeting - they loved it. They could clearly see where we were heading, what we had to achieve, and it gave them a clear framework in which they could make the many decisions they have to make everyday.
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59 of 61 people found the following review helpful By David Newman on May 11, 2004
Format: Paperback Verified Purchase
Any business document should be effectively conveyed on a single piece of paper. Even a business plan? YES indeed.

Winston Churchill was asked how long he would need to prepare a speech. Churchill asked how long he had to speak. He was told 2 hours. "I can do that immediately." When asked about a 10-minute speech, he replied, "In that case, I should need a fortnight to prepare."

That's the idea behind The One Page Business Plan. If you can put the time, effort, and concentration in (which the book clearly and simply guides you through) to 1 page, you've got a killer document that can serve as your touchstone within your group, your department, division, and whole company.

Another thing - lots of people think this book is only for entrepreneurs. Not so. It's perhaps most valuable inside corporations, where it can be used to quickly get everyone on the same page (literally!)

Great book, great concept. Plus you can reuse the format for all kinds of plans - for a project, for a new brand, for a spinoff, even for finding a new job!!

-- David Newman, author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition
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36 of 36 people found the following review helpful By Maria Marsala on March 26, 2000
Format: Paperback
Your Business Vision, Mission Statement, Objectives, Markerting Strategies, and Plans... OH MY! Can you think of anything more overwhelming to a potential or new business owner than the thought of putting all that down on paper? Jim Horan has created an easy to understand and enjoyable --- yes, I said enjoyable ---book that will assist you as you create that solid foundation for your business. Once you have completed "The One Page Business Plan" you have in your hand, the basis of your brochure or web page or networking and marketing plan. What more can a New Business Owner ask for!
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27 of 28 people found the following review helpful By Amazon Customer VINE VOICE on August 26, 2005
Format: Paperback Verified Purchase
I've read a fair amount on how to write a business plan, and for me, this book has been the most helpful. It is a straightforward, concise book that clearly describes the sections of the author's version of a business plan. The author provides many examples to illustrate the sections, and worksheets to help the reader develop their thoughts on what should be in their business plan. The business plan presented in this book is very good as an informal tool for anyone who is starting a business.
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26 of 28 people found the following review helpful By Angella Dagenhart on February 2, 2001
Format: Paperback
Being a severely right-brained person, the thought of actually having to sit down and put to paper a plan for my business was painful. When my coach sent this book to me, I was reluctant to even open it. But, when I did and saw the graphics and journal style layout, I couldn't put it down. I now have a vision for my business that stretches much further than I ever thought possible. What a tool!
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29 of 32 people found the following review helpful By Gina Hinds on March 9, 2001
Format: Paperback
I know that many people when it comes down to sitting down and doing a business plan it just is a long drawn out process. Well this book changed all that....my husband and I sat down yesterday morning and by that evening at 5:00 we had our plan completed. We are still awaiting some input on a few trusted business associates, but it feels good to be able to have this process completed and we can move toward accomplishing our goals.
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15 of 15 people found the following review helpful By A Customer on November 5, 1998
Format: Paperback
Very practical introduction to keywords like Business Vision, Business Mission, Business Objectives, Business Strategies, and Business Plans. Allows startup business persons to begin to articulate their message of providing needed goods and services to their customers easily - essenced to one page. Think, imagine, fill in the creative blanks and create a good, simple one page Business Plan which is exactly what the title claims is the desired end result from reading this short workbook.
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