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Painting by Numbers: Komar and Melamid's Scientific Guide to Art
 
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Painting by Numbers: Komar and Melamid's Scientific Guide to Art [Hardcover]

Vitaly Komar (Author, Editor), Aleksandr Melamid (Author, Editor), Joann Wypijewski (Editor)
5.0 out of 5 stars  See all reviews (5 customer reviews)


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Book Description

November 1997
With the help of a professional polling firm, ex-Soviet art critics Komar and Melamid discovered that what Americans really want in art, regardless of class, race, or gender, is exactly what the art world disdains--a tranquil, realistic "blue landscape". Komar and Melamid provide a comic and profound discussion of art in our time. Full color art throughout .


Editorial Reviews

Amazon.com Review

Since the days of the ancient Greek philosophers, people have asked the eternal question "What is beauty?" It took the insight of Russian artists Vitaly Komar and Alexander Melamid to apply modern scientific principles to this problem and finally to produce an answer. Using polls conducted by telephone in Europe, Asia, Africa, and America, Komar and Melamid were able to determine what each country wanted to see in a painting, and what was least likely to please the public. They then produced canvases based on their polling, creating the most and least wanted paintings in the world. The results are not only funny, they are also oddly disturbing. Almost every nation had the same preferences: people wanted landscapes, and did not want abstract art. Only one nation bucked the trend, but you'll have to read the book to find out which. Painting by Numbers has more insight into art and commerce than any 10 dry studies of aesthetics, and is one of the most significant documents on popular taste ever produced--plus it's a laugh riot. And that, Plato, is beauty.

From Library Journal

In December 1993, the Russian emigre art collaborators Komar and Melamid began a statistical market research poll to determine America's "most wanted" and "most unwanted" paintings. Since then, the whimsical project has spread around the world. Polls in the United States, Ukraine, France, Iceland, Turkey, Denmark, Finland, Kenya, and China revealed that people wanted portraits of their families and always "blue landscapes." After conducting research, the pair paint made-to-order works that meet the wanted (landscape) and unwanted (abstract) criteria; they follow up with town meetings as virtual performance pieces. This intriguing and serious volume documents issues raised by the conflict between high art and popular taste. The best reading is an interview with the artists, whose gift of gab bounces around Marxism, Stalinism, God's inscrutability, Wagner, "Sears style," and the crisis of ideas in art. The project has been debated in the Nation and recorded in art magazines, and this summary volume is highly recommended for all contemporary collections.?Mary Hamel-Schwulst, Towson State Univ., Md.
Copyright 1997 Reed Business Information, Inc.

Product Details

  • Hardcover: 203 pages
  • Publisher: Farrar Straus & Giroux (T) (November 1997)
  • Language: English
  • ISBN-10: 0374228809
  • ISBN-13: 978-0374228804
  • Product Dimensions: 11.2 x 8.5 x 0.8 inches
  • Shipping Weight: 2.2 pounds
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #651,442 in Books (See Top 100 in Books)

 

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9 of 9 people found the following review helpful:
5.0 out of 5 stars Fascinating Look into Tastes in Art, January 9, 2002
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This review is from: Painting by Numbers: Komar and Melamid's Scientific Guide to Art (Hardcover)
This book will get anyone thinking about what qualifies as "art". Have you ever gone to a modern art museum or picked up a modern art magazine and wondered "how can anyone call that art?" Well this book will get you thinking about questions like that. Using scientific polling methods 2 Russian immigrants canvased the U.S. to find out what the average American considers art.

The results are exactly the kind of works most working modern artists or their patrons would be dismayed over. Get this book. It is a fascinating and entertaining read. One interesting note from the book - the editor of The Nation said that when they published the results of this poll it drew an avalanche of reader mail. It generated the largest reader response of anything they'd published in the history of that magazine to date. Several newspapers interviewed owners of prominant NYC art galleries as well as some prominant artists. All of them were horified by the results of this poll. One commentator sniffed the poll just proves Americans are boors when it comes to art - prefering only the safest, most banal subjects. What is interesting is that the book shows the results of this poll were duplicated in many other countries around the globe. Countries as diverse as Kenya and Iceland showed their own polls duplicated the preferences of the average American - i.e. a liking for landscapes with peaceful blue skies.

The book reproduces in full the entire questionaire used by the polling company along with an interview with Momar and Kelamid. The two Russians also gained notoriety by creating pictures of each countries most-preferred and least-preferred paintings. Each painting had the canvas divied up to match the percentages shown in the poll that respondents wanted (or didn't want in the case of the 'Least Preferred' paintings). Thus if the poll showed 65% preferred landscapes with a blue sky then 65% of the painting surface had a blue sky.

Interviews as well as commentary on the nature of art and what this might mean also fill the book. There is even a chapter by one of my favorite modern-day philosophers - Arthur C. Danto (I have several of his books). He asks the question "Can It Be The 'Most Wanted Painting' Even if Nobody Wants It?"

The results in this book lead to many questions. Not the least of these is 'what is art?' and 'what does this say about human nature?'. One article from the Jan/Feb 2002 issue of American Spectator illustrates this problem very well. It seems a few months ago a very famous photographer was holding a one-man exhibit at a London gallery. He is quite famous for the nauseating and offensive subject matter of his work. That night he gathered together the cigarrette butts, empty paper cups, and other assorted trash from the opening-night party and "artfully" arranged it in a pile in a corner and took a picture of it. The pile was promptly announced by a London art-critic to be worth at least 5K (in pounds). Unfortunately, someone forgot to tell the janitor that night that the pile was art, not trash. So you can guess the ending of this story.

I recount this to make a point. That is, this book will shed some light on why so many people have trouble - even the U.S. Supreme Court - on saying exactly what Art is. Get this book. It is fun and fascinating look into not only the tastes in art around the world but also a window into the science of polls and polling.

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3 of 3 people found the following review helpful:
5.0 out of 5 stars The Art of Statistical Culture, July 11, 2000
It's hard to express how fantastic this book really is in a review. Komar and Melamid's paintings, which threatened, for a time, to turn the art world on its ear, are supreme farces on what statistics can tell us. Obviously the principle is consiously flawed. The artist's interpretation of the statistical data is largely abstracted, but the paintings themselves are superb and outragiously funny takes on national culture. The question of the book is "What do people want in their art?" It isn't likely that you'll find a more interesting, fascinating, and entertaining answer than "Painting by Numbers."
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Wonderful, November 26, 2000
This is one of the coolest art books I've seen, Komar and Melamid are geniuses! The whole idea art designed to please isn't that new but the idea using polls and statistics is. By using a random survey from several countries ( THe USA France China Kenya Russia Ukraine ect) they create each countries most and least wanted painting and take you through a wonderful romp discussing what art and expression and stuff are really all about. I gave this sucker out as X-mas presents! I can't reccommend it highly enough. Buy everything by Komar and Melamid...even their souls.... they did a thing in Moscow where they auctioned off their souls.

If you ever get a chance to see their 'Nostalgia' series of paintings, it's a hoot. Sort of satires of Soviet/Stalinist paintings, very good. THey also did a series of NYC as ruins in the jungle....
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