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Product Description
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The popular Duct Tape Marketing system from John Jantsch is now a step-by-step software package from Palo Alto Software, Inc., makers of the best-selling Business Plan Pro. With detailed instructions and examples, audio guidance, and built-in spreadsheets, Marketing Plan Pro 11.0 powered by Duct Tape Marketing gives you everything you need to create a simple, effective and affordable marketing campaign.
 The popular Duct Tape Marketing system from John Jantsch is now a step-by-step software package from Palo Alto Software, Inc. Click to enlarge. |
Marketing made simple
John Jantsch's Duct Tape Marketing system is designed to take the jargon and confusion out of marketing for small businesses. In this system, "marketing" is simply this: getting people who have a specific problem to know, like, and trust you.
 Detailed instructions and examples guide you through the process of creating your goals and translating your plan into action. Click to enlarge. |
Step-by-step guidance
Detailed instructions and examples guide you through the process of creating your goals and translating your plan into action. Each section contains an audio overview, narrated by John Jantsch The Tasks list walks you through the Duct Tape Marketing process, step by step, to help you:
- Identify your ideal customer
- Discover your remarkable difference
- Structure product and service offerings to turn suspects into prospects, prospects to clients, and clients into repeat clients and champions
- Create lead generation, conversion, and tracking plans
- Get everyone in your organization to take on a marketing role
- Create concrete goals to measure marketing success
An action plan, not a static document
Marketing Plan Pro gives you strategies and tasks to make marketing a part of your daily business activities, and to train every employee for their marketing roles. Linked spreadsheets with automatic plan vs. actual comparison help you make course corrections for sales and expenses as they happen. Built-in Milestones features help you assign marketing responsibilities, set goals, and then follow up.
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Flexible features for all kinds of plans
With three levels of detail to choose from, Marketing Plan Pro can meet the needs of novice and advanced marketing planners alike. The most detailed plan option gives you access to additional planning tables for advanced analysis of ROI and Contribution Margins, among others. Marketing Plan Pro also gives you the ability to rearrange the Outline, add custom topics and tables, and offers multiple ways to customize your final output.
 Whether you need to print your Marketing Materials or understand Return on Investment, help is just a click away. Click to enlarge. |
Complete Help
Whether you need to print your Marketing Materials or understand Return on Investment, help is just a click away. Every table has row-by-row definitions; every topic, table, and chart has detailed instructions written by John Jantsch; the Help Glossary defines over 300 marketing and business terms in plain English; and the complete help file, including conceptual help for every table in your plan, has a full-text search feature.
Impress your audience with a professional format
Need a professional marketing plan document to present to your CEO or outside investors? Marketing Plan Pro produces a complete, easy-to-read document enlivened with colorful charts, tables, and more. In addition to the printed document, you can also export your plan to PowerPoint for presentations, to Microsoft Word or Excel, and to Adobe PDF format, among others. You can even upload it to a secure website maintained by Palo Alto Software and share it with your contacts for collaborative review and discussion.
Build a marketing plan that will get results
Are you getting the results from your marketing programs that you want? How will you grow your business this year, this month, starting today? Marketing Plan Pro powered by Duct Tape Marketing is the answer. We've taken the award-winning Duct Tape Marketing process, developed by renowned small-business marketing guru John Jantsch, and embedded it into simple software that will guide you step-by-step through the process of creating a powerful marketing system that will help you grow your business.
 Marketing Plan Pro produces a complete, easy-to-read document enlivened with colorful charts, tables, and more. Click to enlarge. |
Marketing Plan Pro will help you:
- Define your ideal customer
- Develop a marketing strategy
- Create a lead generation plan
- Retain loyal customers
- Forecast sales and budget expenses
Create a complete marketing plan
Marketing Plan Pro integrates the Duct Tape Marketing system into a step-by-step approach that guides you through the process of creating a great looking marketing plan and a true action plan that you can start using immediately in your business. Marketing Plan Pro has all the features you need.
Track progress against your plan
Marketing Plan Pro is more than just a plan preparation. It will also help guide you in the actual use and implementation of your new plan. With a live roadmap and coordinated effort, your marketing activities will make a measurable difference in your business.
Advice and tips at every step
Every step includes detailed explanations and examples, including audio introductions narrated by John Jantsch. Marketing Plan Pro powered by Duct Tape Marketing gives you the power to create a custom marketing plan and a powerful marketing system quickly.
Extend and customize your plan
You now have complete control over what's included or not included in your marketing plan. Need additional spreadsheets? Simply add them to your plan outline. Marketing Plan Pro includes many customization features that impress even the most advanced practitioners!
Product Description
Marketing Plan Pro powered by Duct Tape Marketing is a brand new release of the #1best-selling marketing-planning software from Palo Alto Software. Are you getting the results you want from your marketing programs? How will you grow your business this year or month, starting today? Marketing Plan Pro powered by Duct Tape Marketing is the answer. We've taken the award-winning Duct Tape Marketing process and embedded it into simple software that will guide you through the process of creating a powerful marketing system that will help you grow your business. Duct Tape Marketing is a systematic approach to marketing that is as elegantly simple as that sticky and trustworthy roll of duct tape. The Duct Tape Marketing system, developed by renowned small-business marketing guru John Janstch, shows you how to develop and execute a marketing plan that will give yuor business the life and longevity you always knew it could have. The Marketing Plan Pro software package integrates this powerful system into a step-by-step approach that guides you through the process of creating a marketing plan that will get results. Marketing Plan Pro will not only produce a great looking marketing plan, but a true action plan that you can start using immediately in your business. Every step includes detailed explanations, examples, and links to the forms and worksheets you need to translate your plan into action. Audio introductions, narrated by John Jantsch, are also included for major topics. Marketing Plan Pro will automatically generate charts and graphs, and it guides you through the process of creating your forecasts, milestones and goals. Now you can have one of America's most respected small-business marketing experts - one who has helped thousands grow their businesses with a proven step-by-step system - actually guide you along the marketing path for a fraction of what others have paid for the same expert advice and coaching.
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Customer Reviews
Most Helpful Customer Reviews
11 of 11 people found the following review helpful
Access Method:Box|Platform for Display:PC
I can't say enough about Marketing Plan Pro powered by Duct Tape. I used the old version for a marketing plan and it was more about stats and measurements.
The new version adds the element of activity, which is really the missing ingredient this software needed. Another improvement is that it offers three levels...a short version, a basic version, and a detailed one. So whether you're a big picture or detailed person or somewhere in between, this software works just fine.
Finally, the audio from John Jantsch really provides more good direction for the user than on the old version. Versions aside, it's easy to see a business flourishing by just following the steps outlined. I highly recommend this planning tool.
The new version adds the element of activity, which is really the missing ingredient this software needed. Another improvement is that it offers three levels...a short version, a basic version, and a detailed one. So whether you're a big picture or detailed person or somewhere in between, this software works just fine.
Finally, the audio from John Jantsch really provides more good direction for the user than on the old version. Versions aside, it's easy to see a business flourishing by just following the steps outlined. I highly recommend this planning tool.
6 of 6 people found the following review helpful
Access Method:Box|Platform for Display:PC
Several years ago, I purchased Marketing Plan Pro 6 to help me create a marketing plan for my employer. The software was compehensive, but the training materials were lousy and there was no simple way to get started. I basically used it one time, and after investing about 100 hours into it, found it to be too cumbersome to go back to the software.
Now, I just started with a new company, and with no previous marketing plan to work with, I needed to get some software again. Although skeptical, I chose to give Marketing Plan Pro 11 a shot, and I am quite happy I did. The software is still not perfect ... but the training materials and quick start capabilities make all the difference in the world. Not only am I almost done with my marketing plan, I am making 3 versions (one for each of our business units). To date, I have about 12 hours invested.
For future versions, I would like to recommend Palo Alto create a version that allows a couple of users to collaborate on the same marketing plan, because I am subbing some research tasks out, and I want my staff to "take ownership" of the plan and get into it, rather than having this be a top down initiative.
Now, I just started with a new company, and with no previous marketing plan to work with, I needed to get some software again. Although skeptical, I chose to give Marketing Plan Pro 11 a shot, and I am quite happy I did. The software is still not perfect ... but the training materials and quick start capabilities make all the difference in the world. Not only am I almost done with my marketing plan, I am making 3 versions (one for each of our business units). To date, I have about 12 hours invested.
For future versions, I would like to recommend Palo Alto create a version that allows a couple of users to collaborate on the same marketing plan, because I am subbing some research tasks out, and I want my staff to "take ownership" of the plan and get into it, rather than having this be a top down initiative.
3 of 3 people found the following review helpful
Access Method:Box|Platform for Display:PC
John Jantsch, Duct Tape Marketing author and the people at Palo Alto Software have created what I believe is a solid product for small and mid-sized businesses. It contains a structure to complete a well thought out actionable plan and allows you to monitor the progress you are making. Great instructions, with the videos embedded of John Jantsch giving helpful tips along the way.
