Marketing Plan Pro 4.0

by Palo Alto Software, Inc. (Consignment)

Product Details

• Product Dimensions: 8.2 x 2.2 x 10 inches
• Shipping Weight: 2 pounds
• Shipping: This item is also available for shipping to select countries outside the U.S.
• ASIN: B00005AUWU
• Date first available at Amazon.com: July 6, 2001
• Average Customer Review: 4.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #4,941 in Software (See Top 100 in Software)
  • #5 in Software > Business & Office > Presentation > Marketing
• Discontinued by manufacturer: Yes

Product Description

Amazon.com Product Description

Marketing Plan Pro is a step-by-step guide to writing a successful marketing plan. This complete solution includes complete text, flexible tables, and colorful charts to add to your plan. Instructions and examples customized for your plan type and row-by-row help for every table make writing your plan easy. Wizards will also walk you through the entire process.

Marketing Plan Pro will help you build an outline for your plan. Answer a few questions and the Plan Wizard will build a custom outline for you, with tables, charts, and text included. Detailed or simple, you can choose which main topics to include: situational analysis, marketing strategies, financials, budgets, forecasts, and/or controls. Custom tables bring it all together, from target market and sales forecasts, to market, growth, share, and competitive analysis. Include historical data and sales and expense breakdowns. Automatically generate color 3D charts, and see your results graphically with the click of a mouse. Charts include target markets, target market growth, market forecast, monthly sales forecast, milestones, break-even analysis, and sales vs. monthly and yearly analysis.

Marketing Plan Pro includes 10 sample marketing plans, a 90-day subscription to LivePlan.com, and an online glossary that defines common marketing terms in plain language.

Customer Reviews

Most Helpful Customer Reviews

34 of 36 people found the following review helpful:

3.0 out of 5 stars Marketing Plan Pro 4.0 Review, July 10, 2001

By A Customer

Marketing Plan Pro 4.0 is an excellent software that help you write a marketing plan. It gives you instructions and examples that you can follow.

Unfortunately, it seems that the program does have its problems with regards to: formating tables and graphs; exporting into Word; importing file; general text formating; adding new tables and linking it to a new graph; etc.

It has been an absolute WASTE OF TIME typing and entering data into Marketing Plan Pro 4.0. It is better to follow their ideas and type everything in Word. Because the program would be used ONLY as a guide, a book on how to write a plan could be better and cheaper!

3 stars only because of the examples. Otherwise, 1 star.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Great Software for Marketers, March 5, 2003

By A Customer

This review is from: Marketing Plan Pro 4.0 (CD-ROM)

This was an amazing experience in creating a marketing plan. Everything that I needed was there, along with great help and guidence throughout. The graphics the software created for my marketing plan was worth the investment. I recommend Marketing Plan Pro without question.

4 of 6 people found the following review helpful:

3.0 out of 5 stars Marketin Plan Pro, July 9, 2002

By A Customer

I like this product very much for the expamples it gives. Unfortunely entering data is difficult and confusing. I gave three stars becuase it is a useful example program.