- Platform: Windows NT / 98 / 2000 / Me / 95
- Media: CD-ROM
- Item Quantity: 1
System Requirements
Product Details
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Product Description
Amazon.com Product Description
Marketing Plan Pro 2003 features everything you need to write a detailed marketing plan quickly. Built-in PlanWizard walks you through creation of the plan, and forecasting worksheets help you plan out your revenue and expenses for each program. Build your strategy and implement it. Include your own graphics, automatically develop full-color, 3-D charts, and complete Microsoft Excel-like financials. Then run the numbers using the thousands of built-in industry profiles. Marketing Plan Pro includes 70 sample marketing plans.
From the Manufacturer
Fast, easy, and complete—This easy-to-use tool will enable even the most inexperienced marketer to create and implement practical marketing plans to find customers, raise awareness of your business and increase sales. Let Marketing Plan Pro 6.0 walk you through the "ABCs" of marketing planning to quickly produce a professional and complete plan. With over 70 sample marketing plans, plus instructions and examples at every step, you never need to worry about writer's block. 70+ Sample Plans Included Don't worry about writer's block with Marketing Plan Pro 6.0, just select one of our sample marketing plans to get you started. Included FREE Learn the fundamentals of marketing planning with On Target: The Book on Marketing Plans along with other free planning resources. SWOT Analysis Gain a better understanding of your marketing needs with a complete analysis of your company's Strengths, Weaknesses, Opportunities and Threats.
Built-in Graphic Forecaster™
Forecast your sales graphically on a chart and your numbers are automatically transferred to your Sales Forecast Table. Easy to use Charts Professionally illustrate your marketing strategy with automatically generated full color charts and graphs. Easy to Use Tables Preformatted tables do your marketing budget and expense calculations for you—Break-even,Sales Forecast, Market Expense Budget, plus more. Built-in Formatting Marketing Plan Pro automatically merges text, tables, and charts and creates your table of contents for you. Fits Every Industry Marketing Plan Pro dynamically produces your plan outline to match your business type, as you move through the EasyPlan Wizard®. Preferred Format Marketing Plan Pro is based on a marketing plan format recognized by marketing consultants, including Philip Kotler, author of Marketing Management. Strategy Pyramid™ See the big picture by putting your strategies, tactics and programs into graphical images. FREE PowerPoint® Presentation Templates Present your plan with confidence with a professional PowerPoint presentation with the included templates. Produce Impressive Visuals With Ease Charts will be automatically generated in your marketing plan that will make your plan look impressive from start to finish. Export to Word®, Excel®, PDF and HTML Easily format your plan in MS Word®, Excel®, or even export it to HTML for the Web! Fully Compatible with Business Plan Pro
Marketing Plan Pro was designed from the ground up to work with Business Plan Pro 2003. You can import/export numbers between the two programs.
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Customer Reviews
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Most Helpful Customer Reviews
31 of 33 people found the following review helpful:
1.0 out of 5 stars
For Amateurs,
By Green Eyed Marketeer (Saginaw, Michigan) - See all my reviews
This review is from: Marketing Plan Pro 6.0 (CD-ROM)
I am a professional marketing manager, and this product was a great disappointment. We purchased it because of the great reviews, but I found it to be very cumbersome. The entire program is created in some sort of Web design software, and your documents are formatted in HTML. If you do not like the plain-jane layout that it offers you, YOU MUST GO IN AND EDIT THE HTML CODE to change it. In addition, the entire program was designed around marketing PRODUCTS so if you have a service based industry, or combination, you will spend great amounts of time deleting and adding categories. I finally gave up on the program and transferred everything over to Word. The only thing good about this software is the samples it provides, which I could have obtained free from a textbook. I wish I had my money back.
18 of 23 people found the following review helpful:
3.0 out of 5 stars
Not For Students,
By A Customer
This review is from: Marketing Plan Pro 6.0 (CD-ROM)
This program works great if you are trying to open a business from the beginning, but not for writing a plan for an existing business. I had to write a marketing plan for a class and it was helpful but there are many more resources out there that would be better.
7 of 10 people found the following review helpful:
5.0 out of 5 stars
It made me look like a marketing guru,
By "judy555" (Boise, ID USA) - See all my reviews
This review is from: Marketing Plan Pro 6.0 (CD-ROM)
I first learned about Marketing Plan Pro through a class I took that used Kotler's "Marketing Managment" text where the software is mentioned. This software was so helpful in creating a marketing plan, I just can't imagine doing one without it. Great wizards, good sample plans, and the graphics it created for me were incredible. The plan looks great, my boss was blown away, and it is the easiest way for me to keep my marketing plan current and useful. I recommend it without hesitation.
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