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Pamela Giusto-Sorrells' grandfather, Matthew, in front of the Golden Crescent, circa 1941.
Always the dessert baker at home, and after all those hours on the cookie line in the family business, she started experimenting with wheat-free baking. The challenge was to make products that tasted so good that no one would be able to tell that they were wheat-free. "My career was born," she says. "In 1988, I left the family business taking one small pallet of my belongings with my first forklift and moved two blocks away." On April Fool's Day, Pamela's Products became an independent business featuring wheat-free and gluten-free foods, each bite prompting the incredulous food lover to ask: "Are you sure these are wheat-free?"
Pamela's, based in Ukiah, Calif., continues to maintain its indulgent reputation by using the finest natural ingredients, and always striving to delight the customer with delicious, decadent wheat-free and gluten-free cookies, biscotti, and baking mixes. Its products can be found throughout North America.
Why Wheat-Free & Gluten-Free?
People who have a wheat allergy or gluten sensitivity suffer a range of physical symptoms (for example: abdominal bloating, diarrhea, gas and low energy) as a result of eating certain grains. Gluten Intolerance, also known as Celiac Sprue, irritates the intestinal lining preventing the absorption of nutrients into the body through the small intestine. Gluten is a protein found in wheat, rye, barley, possibly oats, and other grains.
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I use their baking mix and like it but this brownie mix taste funky I ordered 6...what was I thinking yuck. Read morePublished 3 months ago by Lon & Dora
I have to say I absolutely love Pamela's. My son has a wheat intolerance and I search high and low for foods that I can get that are close to real. Read morePublished 4 months ago by Jerome K Lund
Surprise!! These are THE best brownies EVER, with so many variations to the mix that you will never get tired of them. Read morePublished 4 months ago by va_lover
These brownies are the best! They are a very dark chocolate. I add between a 1/2 and 1 cup of chocolate chips to the batter and it makes the bomb brownies for anyone whether they... Read morePublished 4 months ago by Carrie A. Hodges
these brownies are to die for. we love this gluten free chocolate brownie mix, I would make it every week if they weren't so good. great price too when you buy multiples. Read morePublished 4 months ago by gardennurse
I purchased a 6-pack of these brownies and am wondering if that was wise after TRYING to make these yesterday. Read morePublished 5 months ago by J Sowder
The mix is awesome. You can make cakes, brownies, cookies. It is gluten free, dairy free, and works well for multiple recipes. Read morePublished 5 months ago by Lisa L
A Gluten-free diet can be very daunting. This delicious snack reminds me of Outback's "Thunder from down Under... Read morePublished 6 months ago by Michael Rhoads
The taste is not that good. I have tried different directions that ore on the package and still have the not so good tastePublished 6 months ago by Margaret L Powell