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Pamela Giusto-Sorrells' grandfather, Matthew, in front of the Golden Crescent, circa 1941.
Always the dessert baker at home, and after all those hours on the cookie line in the family business, she started experimenting with wheat-free baking. The challenge was to make products that tasted so good that no one would be able to tell that they were wheat-free. "My career was born," she says. "In 1988, I left the family business taking one small pallet of my belongings with my first forklift and moved two blocks away." On April Fool's Day, Pamela's Products became an independent business featuring wheat-free and gluten-free foods, each bite prompting the incredulous food lover to ask: "Are you sure these are wheat-free?"
Pamela's, based in Ukiah, Calif., continues to maintain its indulgent reputation by using the finest natural ingredients, and always striving to delight the customer with delicious, decadent wheat-free and gluten-free cookies, biscotti, and baking mixes. Its products can be found throughout North America.
Why Wheat-Free & Gluten-Free?
People who have a wheat allergy or gluten sensitivity suffer a range of physical symptoms (for example: abdominal bloating, diarrhea, gas and low energy) as a result of eating certain grains. Gluten Intolerance, also known as Celiac Sprue, irritates the intestinal lining preventing the absorption of nutrients into the body through the small intestine. Gluten is a protein found in wheat, rye, barley, possibly oats, and other grains.
Size: 16-Ounce Packages (Pack of 6)
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Having celiac disease can really restrict and complicate life...fortunately manufacturers like Pamela's have created great substitutes. Read morePublished 9 days ago by Chris Cassidy
If you like them cakey, and you use the method that makes them cakey they are very nice. But for making them gooey, really hard to get them cooked all the way through and not turn... Read morePublished 17 days ago by Diana Lee White
For someone with allergies, these products are so great, and taste really good. I love all of Pamela's flour products, they taste really good.Published 25 days ago by Varouj
I have tried many gluten free brownie mixes from different brands, but they always had that extra taste which was not good - I call it the "gluten-free" taste. Read morePublished 1 month ago by Preethi Premkumar
Add peanut butter for a very nice moist brownie. This is a pretty good pouch mix. One pouch is just enough to microwave for a couple of servings or so. Read morePublished 1 month ago by Tetzel
Really good but only serves about two people. I had to add more water than called for because it was too thick to pour. Took longer to cook in conventional oven. Read morePublished 1 month ago by Regina Harwell
Tasted way too gritty and bland. I tried one and through out the rest.Published 3 months ago by Joyce Nichols