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Pamela Giusto-Sorrells' grandfather, Matthew, in front of the Golden Crescent, circa 1941.
Always the dessert baker at home, and after all those hours on the cookie line in the family business, she started experimenting with wheat-free baking. The challenge was to make products that tasted so good that no one would be able to tell that they were wheat-free. "My career was born," she says. "In 1988, I left the family business taking one small pallet of my belongings with my first forklift and moved two blocks away." On April Fool's Day, Pamela's Products became an independent business featuring wheat-free and gluten-free foods, each bite prompting the incredulous food lover to ask: "Are you sure these are wheat-free?"
Pamela's, based in Ukiah, Calif., continues to maintain its indulgent reputation by using the finest natural ingredients, and always striving to delight the customer with delicious, decadent wheat-free and gluten-free cookies, biscotti, and baking mixes. Its products can be found throughout North America.
Why Wheat-Free & Gluten-Free?
People who have a wheat allergy or gluten sensitivity suffer a range of physical symptoms (for example: abdominal bloating, diarrhea, gas and low energy) as a result of eating certain grains. Gluten Intolerance, also known as Celiac Sprue, irritates the intestinal lining preventing the absorption of nutrients into the body through the small intestine. Gluten is a protein found in wheat, rye, barley, possibly oats, and other grains.
Discover Pamela’s family of gluten-free products
A third-generation baker, Pamela spent her teenage summer months in her grandparents’ bakery packing allergy-free health foods. Resolved to build a company to fill the need for great-tasting gluten-free foods, she left the family business to start Pamela’s Products. Over 25 years later, Pamela still develops each and every product recipe and maintains sole-ownership of her flourishing company.
Pamela started her gluten-free company in 1988 with the mission that everyone, regardless of food allergies, should have food delicious enough to celebrate. Today, we still hold steadfast to her original mission, with a complete line of top-selling baking mixes, cookies, and snacks.
Size: 16-Ounce Packages (Pack of 6)
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These are amazing. I have massive food restrictions and can literally only eat about twenty-five things without digestive distress. These are awesome and very easily tolerated. Read morePublished 12 days ago by AmazonQueen 1012
A favorite with people who do and don't avoid gluten, unless you also avoid sugar. They are very sweet!Published 23 days ago by WeaverGrace
I love these brownies and can't always find them in my local stores. Especially good with a dash of cinnamon added.Published 1 month ago by P. Wallace
Having celiac disease can really restrict and complicate life...fortunately manufacturers like Pamela's have created great substitutes. Read morePublished 2 months ago by Chris Cassidy
If you like them cakey, and you use the method that makes them cakey they are very nice. But for making them gooey, really hard to get them cooked all the way through and not turn... Read morePublished 2 months ago by Lady Mockingbird
For someone with allergies, these products are so great, and taste really good. I love all of Pamela's flour products, they taste really good.Published 2 months ago by Varouj
I have tried many gluten free brownie mixes from different brands, but they always had that extra taste which was not good - I call it the "gluten-free" taste. Read morePublished 3 months ago by Preethi Premkumar
Add peanut butter for a very nice moist brownie. This is a pretty good pouch mix. One pouch is just enough to microwave for a couple of servings or so. Read morePublished 3 months ago by Tetzel
Really good but only serves about two people. I had to add more water than called for because it was too thick to pour. Took longer to cook in conventional oven. Read morePublished 3 months ago by Regina Harwell