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Pamela Giusto-Sorrells' grandfather, Matthew, in front of the Golden Crescent, circa 1941.
Always the dessert baker at home, and after all those hours on the cookie line in the family business, she started experimenting with wheat-free baking. The challenge was to make products that tasted so good that no one would be able to tell that they were wheat-free. "My career was born," she says. "In 1988, I left the family business taking one small pallet of my belongings with my first forklift and moved two blocks away." On April Fool's Day, Pamela's Products became an independent business featuring wheat-free and gluten-free foods, each bite prompting the incredulous food lover to ask: "Are you sure these are wheat-free?"
Pamela's, based in Ukiah, Calif., continues to maintain its indulgent reputation by using the finest natural ingredients, and always striving to delight the customer with delicious, decadent wheat-free and gluten-free cookies, biscotti, and baking mixes. Its products can be found throughout North America.
Why Wheat-Free & Gluten-Free?
People who have a wheat allergy or gluten sensitivity suffer a range of physical symptoms (for example: abdominal bloating, diarrhea, gas and low energy) as a result of eating certain grains. Gluten Intolerance, also known as Celiac Sprue, irritates the intestinal lining preventing the absorption of nutrients into the body through the small intestine. Gluten is a protein found in wheat, rye, barley, possibly oats, and other grains.
Discover Pamela’s family of gluten-free products
A third-generation baker, Pamela spent her teenage summer months in her grandparents’ bakery packing allergy-free health foods. Resolved to build a company to fill the need for great-tasting gluten-free foods, she left the family business to start Pamela’s Products. Over 25 years later, Pamela still develops each and every product recipe and maintains sole-ownership of her flourishing company.
Pamela started her gluten-free company in 1988 with the mission that everyone, regardless of food allergies, should have food delicious enough to celebrate. Today, we still hold steadfast to her original mission, with a complete line of top-selling baking mixes, cookies, and snacks.
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We use this in our bread maker and it works really feel. Makes good bread (not th same as regular gluten bread, but a nice substitute.Published 5 hours ago by D. H. Richards
Best GF bread there is and it works very well in a bread maker. I have an old bread maker without a Gluten Free setting and this comes out great every time. Read morePublished 7 days ago by Chas
Wow. This makes great gluten free bread. It perfectly fills a 9x4x4 Pullman loaf pan. Be sure to follow the directions and use the whisk attachment on the upright mixer. Read morePublished 12 days ago by D. Starkey
This is a great product. I really enjoy the taste of the bread...Published 15 days ago by Rick Voss
Gluten free bread mix from this maker is better than most out on the market at present. Will continue to purchase.Published 21 days ago by Gigi
I was diagnosed with Celiac disease in 2008. I have practically tried every bread mix available. I make a loaf every week, and have a reoccurring order using Amazon's subscribe &... Read morePublished 23 days ago by xtra crispy