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Pamela Giusto-Sorrells' grandfather, Matthew, in front of the Golden Crescent, circa 1941.
Always the dessert baker at home, and after all those hours on the cookie line in the family business, she started experimenting with wheat-free baking. The challenge was to make products that tasted so good that no one would be able to tell that they were wheat-free. "My career was born," she says. "In 1988, I left the family business taking one small pallet of my belongings with my first forklift and moved two blocks away." On April Fool's Day, Pamela's Products became an independent business featuring wheat-free and gluten-free foods, each bite prompting the incredulous food lover to ask: "Are you sure these are wheat-free?"
Pamela's, based in Ukiah, Calif., continues to maintain its indulgent reputation by using the finest natural ingredients, and always striving to delight the customer with delicious, decadent wheat-free and gluten-free cookies, biscotti, and baking mixes. Its products can be found throughout North America.
Why Wheat-Free & Gluten-Free?
People who have a wheat allergy or gluten sensitivity suffer a range of physical symptoms (for example: abdominal bloating, diarrhea, gas and low energy) as a result of eating certain grains. Gluten Intolerance, also known as Celiac Sprue, irritates the intestinal lining preventing the absorption of nutrients into the body through the small intestine. Gluten is a protein found in wheat, rye, barley, possibly oats, and other grains.
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Love these cake mixes they always turn out well. Easy to mix and bake even as cupcakes you'll love this mixPublished 1 month ago by Joanne Grant
I made gingerbread for our neighbors as a holiday gift and our sweet neighbour told me she was gluten free. Read morePublished 2 months ago by JM, B
This is simply the most delicious cake I have ever had! I am not a huge lover of chocolate cake in general (I usually find them too dry). Read morePublished 4 months ago by Rebekah A Rau
Since we are a gluten free family, we occasionally have a special treat made from a gluten free mix. This cake is so delicious - moist, rich and satisfying. Read morePublished 4 months ago by Suzanne Wells
Someone in the family is glutin free. This is better than most glutin free products & tastes great. You'll love it.Published 5 months ago by ROSANNE WALKER
The Pamela' Chocolate Cake mix is amazing. It is wonderfully moist and has a great texture. It was good without frosting and sensational with frosting. Read morePublished 8 months ago by Beverly A. Chevalier
This icing is the best I have used for my healthy chocolate cake. All my grand kids love it.. especially my youngest who is sensitive to many of the nasty ingredients you find in... Read morePublished 8 months ago by Rosemarie Carano
Best gluten free cake mix, hands down... I even like it better than the non-gluten chocolate cake mixes. My ultra picky son could not tell the difference at all.Published 8 months ago by Jamie Long
But as soon as the hippie store in town opens so I can go buy a bag of this (and the frosting also) - I'm on it. Read morePublished 8 months ago by Katie