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Pamela Giusto-Sorrells' grandfather, Matthew, in front of the Golden Crescent, circa 1941.
Always the dessert baker at home, and after all those hours on the cookie line in the family business, she started experimenting with wheat-free baking. The challenge was to make products that tasted so good that no one would be able to tell that they were wheat-free. "My career was born," she says. "In 1988, I left the family business taking one small pallet of my belongings with my first forklift and moved two blocks away." On April Fool's Day, Pamela's Products became an independent business featuring wheat-free and gluten-free foods, each bite prompting the incredulous food lover to ask: "Are you sure these are wheat-free?"
Pamela's, based in Ukiah, Calif., continues to maintain its indulgent reputation by using the finest natural ingredients, and always striving to delight the customer with delicious, decadent wheat-free and gluten-free cookies, biscotti, and baking mixes. Its products can be found throughout North America.
Why Wheat-Free & Gluten-Free?
People who have a wheat allergy or gluten sensitivity suffer a range of physical symptoms (for example: abdominal bloating, diarrhea, gas and low energy) as a result of eating certain grains. Gluten Intolerance, also known as Celiac Sprue, irritates the intestinal lining preventing the absorption of nutrients into the body through the small intestine. Gluten is a protein found in wheat, rye, barley, possibly oats, and other grains.
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Best chocolate cake mix. I have made cupcakes and traditional 3 layer cakes using this chocolate cake mix with Pamela's vanilla frosting. Yummy! Read morePublished 15 days ago by A Ryan
If u whip up about a quarter of a cup of egg whites till stiff then fold them into this cake mix plus one egg it comes out GREAT!! This makes . It a little less dense.Published 1 month ago by louise
Pamela's, We ordered your products for our daughter with multiple food allergies, because yours WAS a recipe that did not use potato as a substitute for gluten. Read morePublished 3 months ago by M. L. Mcconnell
Easy to make. Makes some of the moistest cake I've ever eaten! Have made it in a cake as well as cupcakes and always a crowd pleaser. Read morePublished 3 months ago by Sidney
I have to say I absolutely love Pamela's. My son has a wheat intolerance and I search high and low for foods that I can get that are close to real. Read morePublished 3 months ago by Jerome K Lund
Having been a pastry chef in my "former life", I am a bit of a cake snob. I don't use mixes. Period. Read morePublished 5 months ago by Amazon Customer
Love these cake mixes they always turn out well. Easy to mix and bake even as cupcakes you'll love this mixPublished 6 months ago by Joanne Grant
I made gingerbread for our neighbors as a holiday gift and our sweet neighbour told me she was gluten free. Read morePublished 8 months ago by JM, B
This is simply the most delicious cake I have ever had! I am not a huge lover of chocolate cake in general (I usually find them too dry). Read morePublished 9 months ago by Rebekah A Rau