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Pamela Giusto-Sorrells' grandfather, Matthew, in front of the Golden Crescent, circa 1941.
Always the dessert baker at home, and after all those hours on the cookie line in the family business, she started experimenting with wheat-free baking. The challenge was to make products that tasted so good that no one would be able to tell that they were wheat-free. "My career was born," she says. "In 1988, I left the family business taking one small pallet of my belongings with my first forklift and moved two blocks away." On April Fool's Day, Pamela's Products became an independent business featuring wheat-free and gluten-free foods, each bite prompting the incredulous food lover to ask: "Are you sure these are wheat-free?"
Pamela's, based in Ukiah, Calif., continues to maintain its indulgent reputation by using the finest natural ingredients, and always striving to delight the customer with delicious, decadent wheat-free and gluten-free cookies, biscotti, and baking mixes. Its products can be found throughout North America.
Why Wheat-Free & Gluten-Free?
People who have a wheat allergy or gluten sensitivity suffer a range of physical symptoms (for example: abdominal bloating, diarrhea, gas and low energy) as a result of eating certain grains. Gluten Intolerance, also known as Celiac Sprue, irritates the intestinal lining preventing the absorption of nutrients into the body through the small intestine. Gluten is a protein found in wheat, rye, barley, possibly oats, and other grains.
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My kid has been gluten free for the last six years. I think we've tried everything. I now order Pamela's by the case because I use it so often. Read morePublished 1 day ago by mother of 3
My wife had celiac disease and needed to eat gluten-free. Pamela's products offered a delicious alternative to some of the gluten-free options at the local supermarket that quite... Read morePublished 16 days ago by Michael Rhoads
I just made the banana bread recipe on the package. Adjusted it by adding a little bit of cinnamon and 1 tablespoon of sour cream. Read morePublished 23 days ago by damaris quinones
I have been using this mix for years, it never fails me. Makes fabulous pancakes. The only time I don't use it is if the recipes says not to use any of the listed ingredients,... Read morePublished 1 month ago by Alison Di
This is our favorite mix to use for gluten free pancakes, muffins, and waffles. I've tried other gluten free mixes, but this one is definitely our favorite. Read morePublished 1 month ago by iblum
I mix this half and half with the Pamela's bread mix for a wheat substitute cup for cup. Pamela's has all of the allergen information on their site. This is gluten and corn free. Read morePublished 1 month ago by butterfly mama
My husband is gluten free so I try to find him the best tasting products that I can. This pancake mix is one of them. I like them too. Read morePublished 1 month ago by Paula Bunner
I have celiac disease and really enjoy the taste of this pancake mix. My husband and son can't even tell they are gluten free.Published 1 month ago by Sandra Tetzlaff
Pamela's Mixes have opened the door to a great many delicious recipes for me to enjoy once again! Sense being diognsed with Celiac, I've really missed bread products! Read morePublished 2 months ago by HOLLY A SPEDDING