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Pamela Giusto-Sorrells' grandfather, Matthew, in front of the Golden Crescent, circa 1941.
Always the dessert baker at home, and after all those hours on the cookie line in the family business, she started experimenting with wheat-free baking. The challenge was to make products that tasted so good that no one would be able to tell that they were wheat-free. "My career was born," she says. "In 1988, I left the family business taking one small pallet of my belongings with my first forklift and moved two blocks away." On April Fool's Day, Pamela's Products became an independent business featuring wheat-free and gluten-free foods, each bite prompting the incredulous food lover to ask: "Are you sure these are wheat-free?"
Pamela's, based in Ukiah, Calif., continues to maintain its indulgent reputation by using the finest natural ingredients, and always striving to delight the customer with delicious, decadent wheat-free and gluten-free cookies, biscotti, and baking mixes. Its products can be found throughout North America.
Why Wheat-Free & Gluten-Free?
People who have a wheat allergy or gluten sensitivity suffer a range of physical symptoms (for example: abdominal bloating, diarrhea, gas and low energy) as a result of eating certain grains. Gluten Intolerance, also known as Celiac Sprue, irritates the intestinal lining preventing the absorption of nutrients into the body through the small intestine. Gluten is a protein found in wheat, rye, barley, possibly oats, and other grains.
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Did not say one needed a bread maker or stand mixer. I do not have either of them! How do I make this bread?Published 4 days ago by Judy Comer
I followed directions and used the oil, 2 eggs, and water accordingly.
But when the machine finished the cycle, it took me time to come back to it. Read more
The pizza recipe on this bread mix is excellent!
Spread it out with spoons, though - not your hands. A bit gooey for hands.
Bake on a grill pan or grill. Read more
On my first try making this bread I had high hopes considering Pamela's other products are amazing. However, I immediately had concerns that if I made the dough too wet I'd be... Read morePublished 13 days ago by Rachael
I decided to go glutten free 6 months ago after all that I had read and heard. My natural instinct was that bread had to go and so did pasta. Read morePublished 14 days ago by abb3y
I would not recommend this mix to anyone, it has NO flavor and its texture is not what home baked bread should be. Read morePublished 18 days ago by Stephen Anderson
If you are intolerant to gluten, there loaves are good most of the time They make a rather heavy loaf of bread which doesn't look much like the packet but nevertheless is good.Published 18 days ago by Julius Weber
This bread mix is tasty and easy to make. Just add oil, water and eggs and I put it in my (very old) bread machine and it comes out great. Read morePublished 25 days ago by Sue
None of us in our family are glucose intolerant, but I do like baking bread and didn't want to buy a whole bunch of different flours to try something new. Read morePublished 26 days ago by HonestMabel