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  • Panasonic  Lumix DMC-FZ28K 10MP Digital Camera with 18x Wide Angle MEGA Optical Image Stabilized Zoom (Black)
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Panasonic Lumix DMC-FZ28K 10MP Digital Camera with 18x Wide Angle MEGA Optical Image Stabilized Zoom (Black)

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  • 10-megapixel CCD captures enough detail for photo-quality poster-size prints
  • 18x wide-angle MEGA Optical Image Stabilized zoom lens
  • 2.7-inch high-resolution LCD screen; HD video capture
  • Full SLR-like manual operations including aperture, shutter, program and full manual modes with Advanced Scene modes
  • Capture images to SD/SDHC memory cards (not included)
2 new from $309.99 10 used from $116.28 1 refurbished from $279.98

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Color: Black
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Technical Details

Color: Black
  • Brand Name: Panasonic
  • Model: DMC-FZ28 Black
  • Optical Sensor Resolution: 10 MP
  • Optical Sensor Technology: CCD
  • Optical zoom: 18 x
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Read about our customers' top-rated cameras on our review page: Point-and-Shoot Cameras

Product Details

Color: Black
  • Product Dimensions: 3.5 x 4.6 x 3 inches ; 13.1 ounces
  • Shipping Weight: 3 pounds
  • Shipping: Currently, item can be shipped only within the U.S.
  • Item model number: DMC-FZ28 Black
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (369 customer reviews)
  • Amazon Best Sellers Rank: #4,569 in Camera & Photo (See Top 100 in Camera & Photo)
  • Date first available at July 22, 2008

Product Description

Color: Black

From the Manufacturer

Panasonic's Lumix DMC-FZ28 digital camera boasts a premium 27mm wide-angle Leica lens with an 18x optical zoom, ideal for tight indoor shots and long-distance action photos. The 10.1-megapixel digital camera also features an enhanced Intelligent Auto Mode (iA), with the new AF (auto focus) Tracking function, making it easier for photographers at any level to shoot sharp, well-focused photos, even when the subject is moving -- making it ideal for action shots.

The AF Tracking function, the latest component to be added to Panasonic’s iA system, allows users to lock focus on a moving subject. The camera then automatically tracks the subject as it moves, keeping it in focus without the need to hold the shutter halfway down. AF Tracking makes it easier to capture moving subjects and spur-of-the-moment action shots. The AF Tracking technology also improves Face Detection (up to 15 faces), by providing continuous adjustment of the focus and exposure, even if the face is turned away from the camera.

In addition to the AF Tracking functionality, Panasonic’s other iA technologies include:

  • Intelligent Exposure: Helps prevents photos from being under- or over-exposed by instantly analyzing the framed image and adjusting the brightness in areas that are too dark because of dim lighting, backlighting or the use of the flash. The camera will automatically adjust the brightness accordingly.
  • Digital Red-eye Correction: This feature helps to eliminate the red-eye problem that sometimes results when taking flash shots at night. Incorporated into the camera, the built-in flash emits a small preliminary flash before the main flash, detects red-eye and will digitally correct it.
  • MEGA O.I.S.: Gyrosensors detect hand-shake and the lens system shifts to compensate, helping to prevent hand-shake from creating a blurry image.
  • Intelligent ISO: Determines if the photo subject is moving and changes the ISO setting and shutter speed accordingly, thus giving a blur-free photo.
  • Intelligent Scene Selector: Senses the ambient conditions, recognizes the shooting environment and will automatically select the appropriate scene mode from: Scenery, Portrait, Macro, Night Portrait or Night Scenery mode. This intuitive technology, helps the consumer use the most common scene modes that are built into the camera, but often go unused, without making any manual adjustments.
  • Face Detection: Detects faces in the frame (up to 15 faces), even if they are moving, and selects optimal focus and exposure settings so portraits come out clear.
  • Quick AF (Auto Focus): Starts focus on the subject by just pointing the camera at the subject, thus minimizing the AF time.
The high-quality, high-performance Venus Engine IV supports a faster response time, allowing the camera to shoot 2.5 shots per second at full resolution and 13 shots per second in High-Speed Burst mode. In High Sensitivity mode, the FZ28 can shoot up to ISO 6400 in extremely low-lit situations. The Lumix DMC-FZ28 also is equipped with a 2.7-inch large, high resolution LCD with 230,000 pixels, and a high resolution electric viewfinder equivalent to 201,600 pixels.

The DMC-FZ28 also features High Defintion (HD) video capabilities with a resolution of 1280 x 720p at 30fps. Still photos can also be shot in a 16:9 aspect ratio for optimal full-screen viewing on a HDTV. Panasonic VIERA Plasma or LCD HDTVs also feature an integrated SD Memory Card slot, allowing users to easily view photos by simply inserting the SD Memory Card into the convenient SD Card slot built into the TV. Consumer can also enjoy watching videos in HD quality and view still images by connecting the DMC-FXZ28 via an optional Panasonic component cable (DMW-HDC2).

Additional features of the Panasonic Lumix DMC-FZ28 include:
  • Image Leveling: When a captured image "leans" to the right or left because the camera was held at a slight angle when the photo was taken, the Image Leveling function rotates the image to straighten it and crops the unnecessary edges. No computer needed!
  • Scene Modes: The DMC-FZ28 offers a total of 37 scene modes to respond easily to any shooting situation. The new Pin Hole and Film Grain modes add unique, film camera-like effects and ambiences to images. Additionally, the actual effects of the scene mode can be viewed on the LCD before taking the shot.
  • Flash: Reaches a distance of 8.5 meters at the wide setting and 5.4 meters at the telephoto setting (ISO AUTO).
  • SILKYPIX Developer Studio 3.0 SE: Software application comes bundled with the DMC-FZ28 for editing and developing images in the RAW file format.

Product Description

Panasonic's new DMC-FZ28 boasts a premium 27mm wide-angle LEICA lens with an 18x optical zoom, ideal for tight indoor shots and long-distance action photos. The 10.1 megapixel digital camera also features an enhanced Intelligent Auto Mode (iA), with the new AF (auto focus) Tracking function, making it easier for photographers at any level to shoot sharp, well-focused photos, even when the subject is moving -- making it ideal for action shots.

Customer Questions & Answers

Customer Reviews

I love this camera. For a point and shoot the picture quality is very good. It is a bit bulky for a point and shoot, but not so bulky that it is a problem. Read more ›
Never had any problems with it. I cannot compare the camera to others, but the pictures are of great quality. Tom Read more ›
The learning curve is very easy - you should be able to take good pictures within minutes of firing it up…The quality of images is excellent for a consumer-grade camera. Read more ›
The camera is excellent. Picture quality is excellent. Plus we love how there is so many ways to customize the camera's settings. Read more ›
I shot everything in HD mode. The results were incredible--beyond my expectations. I have put together a DVD using Imovie and IDVD, and I am extremely happy with the results. Read more ›
A friend who is an amatuer photographer suggested the Panasonic DMC…I took the camera on a safari in Kenya which was the original purpose and the pictures were stunning. Read more ›
I shoot with it almost every day and rarely need to recharge it. The many shooting modes are fantastic (i use the Film Grain setting most often). This camera turns on very… Read more ›
The IA mode is great for most situations, but I can't wait to work with the dozens of other settings. One intriguing feature is the ability to shoot in RAW format. Read more ›
I have had this for about two weeks now and have to say, it is an excellent…The IA mode is awesome and the other modes are as well but you have to play around with them. Read more ›
The menus and these selections…The iAuto setting is perfect as a point and shoot, and my (non-technical) husband has no problem picking it up and taking pics on the fly. Read more ›
The battery lasts a long time. The menu is easy to use. I also love the ability to choose to use the viewfinder instead of the LCD when outdoors. Read more ›
I am just going to throw this out there... I have loved the ease…So far I have pretty much only shot pics in the Intelligent setting,,, which is a perfect name for that.. Read more ›
This is a great camera for the price. Zoom is terrific and quality of pictures is the best. I would recommend this to anyone. Read more ›
Holy Smokes! Not only did this have MORE zoom, it was MUCH sharper! It was embarrassing. Read more ›
1. I needed a no fuss DSLR-like camera, 2. Optical zoom is pretty good, 10MP is too much, 3. I shall be shooting at 5MP at max, love the black colour over silver, Read more ›
Takes great pictures with minimal effort. The zoom is terrific. The picture quality and zoom are second to none when considering size, ease of use, and cost. Read more ›
This is the best mega zoom camera i have ever had i have had…But this mega zoom camera from panasonic is the best the color is very accurate and the 18x zoom is very clear. Read more ›
You can take closeups of flowers while standing up, or…The ability to reduce the megapixel setting to increase the zoom is very easy to access and works extremely well. B… Read more ›
Great camera, great buy. The camera is easy to use and impossible to master...there is so much you can do with this little machine. Great quality and very durable. Read more ›
Overall, the Lumix is very versatile in allowing users to customize settings, provides crisp clear pictures, and has easy to use functions. If I had the opportunity to buy… Read more ›
If you want something that is easy to use, takes great pictures, has a wide angle, big zoom and is fast and responsive and don't care about size, this is the perfect camera… Read more ›
Wanted a new camera for vacation that was…I was shocked to find out that this camera took better pictures, was alot easier to use (ie idiot proof) & was very very portable. Read more ›
The pictures are fabulous and compare well to my Nikon 35mm SLR. Easy to use and there is a rich feature set. Fast shutter response makes taking pictures of active grand… Read more ›
It is just wonderful. Very simple to use and makes great pictures. In automatic mode, just point and shoot, or you can fiddle with the settings for the perfect shot. Read more ›
It's almost 3 months now I am using this camera and…The pictures are so good, the image quality is excellent and HD videos are great (I haven't yet watched them on a HDTV). Read more ›
Fits in my hands perfectly when…The video is of great clarity as well but it did not pick up the sound that good from a distance, still pretty good for a digital camera. Read more ›
* It's one of the few cameras in its class that can take HD video. The video quality is excellent and AF and stabilization are effective in video mode. On the other hand,… Read more ›
You could never take this camera out of IA mode and it would be…The HD video is very nice especially cause you can zoom while recording, which you can't on the competition. Read more ›
I understand that this was never designed to be a…The HD video quality is excellent, but the sound quality is less than what I was getting from my Casio point and shoot. Read more ›
Video quality is too good...with zoom in and zoom out while you shoot... Read more ›
sent within a reasonable time the article complies with the data described at the time of purchase, the price is reasonable. Read more ›
- The price is amazing, given the quality of the pictures. Read more ›
Although there are few drawbacks but those are not at all serious compared to the great features it has. Performance is superb and value of price is also great. I would… Read more ›
Features are good!!!! Price is reasonable. Just to note, I just saw some Best Buy 20X zooms from other suppliers, a bit more costly. Read more ›
To sum it all up, I would highly recommend it to any amateur, or really anyone who wants a light, portable, high quality camera at a reasonable price, but who doesn't want… Read more ›
Repairing it was quite…I did a little research and found that Panasonic has a newer model for a reasonable price on Amazon, the Panasonic Lumix DMC-FZ35 (18X Zoom). Aft… Read more ›
The camera is light to carry and the batteries work up to specs. The Leica lens is high quality. Read more ›
I like the looks, feel, weight and the…I always thought Canon lenses were the best but this Leica lens is razor sharp and as good or better than Canon's same class cameras. Read more ›
After a week I am very pleased with my purchase. While my wife uses the fz28 as a simple point & shoot I like using the camera in manual. the lens is amazing. 18X and at… Read more ›
The leica lens is excellent. Even at 6400 iso and poor light I get great pictures with little noise. Read more ›
And Face Recognition really works on this Camera. 2. The lens is great. You can capture incredible photos far and near. Read more ›
Adobe 6 doesn't recognize the Panasonic format,so you have to develop in SILKY and save as TIF or Jpeg and then reopen the TIF in…Having a lens hood is a great accessory. Read more ›
It also takes excellent videos…Ergonomics are solid (though it has so many features that I still need to refer to the manual occasionally) and battery life is excellent. Read more ›
Anyways, I have used this Panasonic FZ28 for a month now and have made some prints already and took a lot of shots. Battery life is above average. I am still learning all… Read more ›
Pictures are clear and crisp. It's easy to use the flash and charging the battery is very simple. Read more ›
6.) Battery(rechargeable) life is very good, but i bought a spare one from amazon just in case. Also, the fz28 uses an external battery charger and can not be charged… Read more ›
plus movies (the latter soak up much memory…The separate battery charger is a great accessory & was included; thus you can use the camera while recharging a spare battery. Read more ›
A big plus was the switchable viewfinder, and the…The battery life was good (400+ photos), and the night time exposure settings really show how sensitive this camera is. Read more ›
The only thing that I do not like is that it has a fixed viewing area. The ability to twist and bend the viewing screen is a nice touch that is missing in this camera. But… Read more ›
So far it has done an excellent job! The "auto" mode comes out with great pictures, even in low light, and the LCD is beautiful. The picture is taken immediately when you… Read more ›
The LCD is bright, but I prefer using viewfinder. Switching is convenient and easy. Read more ›
I was looking for a camera with a…This camera was one of the few that gave me all of those features plus a series of menu screens that are intuitive and easy to follow. H… Read more ›
Dislikes: 1. No swivel out screen - this is one thing I miss from the Canon S series days, the nice swivel out screen. While I haven't found myself in situations where I… Read more ›
Not so with the Panasonic. User friendly, very lightweight, great size on LCD and good battery life. I would highly recommend this camera to anyone who is looking to… Read more ›
Previously I owned a pretty basic point and shoot camera that was about 5 years old, so this camera was a big improvement for…The picture quality and colors are excellent. Read more ›
Colors are magnificent and the photos are always sharp and vibrant. It's literally almost impossible to get a bad shot with this camera. Read more ›
I like the Intelligent Auto mode and find it gets it right most of the time. Color balance is great. Shots taken under store, office, and home lighting look just fine. Read more ›
Resolution was very…And if you don't have sharp pictures with good contrast and excellent color rendition, you are just deluding yourself about the quality of the camera. Read more ›
However, the photos are sharp, the colors are true, the camera is lightweight, & there is extensive flexibility in settings for exactly the photo you want to shoot in any… Read more ›
This is a good camera for…I bought it not too long ago and haven't used all the features on it quite yet, but so far it takes great pictures with great color and clearness! Read more ›
The camera's flash is very good, as is its powerful zoom ratio, which alone probably accounts for its high price. I paid about $257 for mine and now it's up to $500, and… Read more ›
flash also works really nice. the face recognition is also a great + when taking profile pics. Read more ›
In low light, best use the flash. The flash is good. Camera adjusts when flash is used so it does not wash out subjects that are nearer or really white. Read more ›
The burst mode is fast. The flash is powerful. The LCD screen is bright. Read more ›
Controls are very sensible and easy to master and the button to flip up the flash is conveniently located and easy to use without looking away from the screen or viewfinder. Read more ›
Indoor pictures without a flash, in a well lit room, came out better than expected (in Ai mode) - colors were…The indoors pictures with flash were very sharp and well lit. Read more ›
The LCD screen is very bright and the resolution is very good. The auto focus is pretty quick except when major zooming occurs rapidly. The manual controls are a major plus… Read more ›
Great quality lens and pictures. Focus is sharp, colors are realistic, and the flash is more powerful than what you get on more compact point-and-shoots. Good build… Read more ›
*The pictures are great under low light without flash. *Automatic Focus is fast but not as fast as the Z2, but efficient. [....] Read more ›
The 18x zoom was so fantastic that I used the camera instead of…The shots taken at 18x zoom look as though they were taken right up close - the autofocus is incredible. A… Read more ›
I like the buttons for on and off, and Record and Play. Manual focus works well. only problem is the protector lense is not offered just yet from Panasonic. Read more ›
The zoom works great (can't believe I've been shooting with a 3X this long). The stabilizer is very nice, and the auto focus is quick. There are enough menus to fit pretty… Read more ›

Most Helpful Customer Reviews

396 of 401 people found the following review helpful By Zhi Chang on September 5, 2008
Color Name: Black Verified Purchase
I have been using a Panasonic TZ1 for a little over two years. That's a nice 10x zoom pocket camera. But its ISO is a bit low for indoor use. The shutter lag of TZ1 also cannot keep up with my growing two-year-old twins. They move too fast for the camera to chase.

My main use for the new camera is to record my kids life. From time to time, I extend my artistic interest to scenes, buildings, animals, insects, flowers...

I've had this camera for a week and took over 1000 photos. It's simply fantastic.

Things I like:
1. The shutter response is much much better than my old camera. In most cases, it will focus quickly and accurately. I use iA mode occasionally. Most time, I set it at program mode with Fn(Function)button programmed to select different focus mode. Contrary to one of the reviewers, I feel it's very responsive. And Face Recognition really works on this Camera.
2. The lens is great. You can capture incredible photos far and near.
3. Wonderful IQ! I constantly mess around with different shooting modes and do comparison shot. I have to say that the iA(intelligent auto) mode in many cases is doing a better job in focusing, exposure, white balance, etc than I do(Hard to admit a machine is smart than I am. :-D). I'm still trying and learning. But I feel eventually I might give up and let the iA totally controls me.
4. The menu system is well-written. I'm only half-way through the manual(Probably I'll never finish the other half). But there's not a function I hesitate to use or feel frustrated when maneuvering through the menu system.
5. The lay-out of the buttons is well thought-out. I especially like the dedicated record/playback button. Why no one else thought about it. So convenient! Love it.
6. LCD.
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209 of 211 people found the following review helpful By NeuroSplicer TOP 1000 REVIEWER on August 14, 2008
Color Name: Black
UltraZooms have came to bridge the gap between Point-&-Shoot cameras and DSLRs. They may not be the easiest to carry in a pocket (especially in the summer) but offer much better lenses, sensors and features than their cell-phone sized cousins. This is what has came to be known as the CREATIVITY segment of the camera market - and the PANASONIC FZ28 is the its absolute leader.

For months now I kept borrowing my brother's FZ18 as I was researching the market for my own UltraZoom. Since this could not go on indefinitely (and my summer vacation was coming up), I decided on the NIKON P80. Although a very good camera I found it fickle and unpredictable if left on full Auto. My belief that NIKON would never put out an inferior product was confirmed but I am not a professional photographer: I missed the simplified perfection of my brother's FZ18.
Luckily the Internet merchant I had bought my NIKON from offers an upgrade insurance option: for a small percentage of the total cost I bought the option of returning the camera within 12 months (provided in perfect working condition) and having it replaced with a latest model (from the same merchant of course). So, when FZ28 became available, I did just that.

As with the FZ18, the Intelligent Auto (iA) setting is a dream! Perfect crystal clear pictures under (almost) any conditions, EVERY TIME. There are more tweaking options than one could desire of course, but elusive scenes often do not allow for minute setting fidgeting: a reliable Auto is a good friend in a tight moment.
The older model was reported to sometimes have a problem when there were intense sunlight and shaded areas in the same shot: nothing of this sort with the FZ28. I have posted some sample photos to illustrate exactly this.
Read more ›
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204 of 206 people found the following review helpful By SkyLight on September 5, 2008
Color Name: Black Verified Purchase
Let me state for the record that I am a Canon lover and I bought this camera just because I was looking for a high zoom camera and Canon just refuses to go higher! Sorry Canon, I still love you, but now I love my FZ28 better!

Here are my (more than) 2 cents:

>> 27 mm Wide angle - No more asking people to squeeze in so they can all fit in the frame! I have a Canon S5 IS too and I took shots of the same place with both cameras and the difference was striking! FZ28 wins hands down!

>> 18x Zoom - Yes its only 486mm, not that much of a difference as compared to S5 IS's 432mm, but if I choose the 3MP mode instead of 10MP mode, I get 32.1x zoom, i.e. 866 mm. That's just awesome. Yes, some of you will freak at "only 3MP resolution", but hey, my first camera was a Canon A80 at 4MP and I have awesome 8x10 prints from that camera, so for sizes like 4x6, a 3MP resolution is sufficient unless you want to crop the image.

>> HD movie recording with zoom - Note that the resolution is 720p and not 1080p. (FYI, I recorded a 4min 36 sec video today and it came to 735 MB. So its a memory hog, but with that resolution, you can't complain)

>> Light weight - Yes its bulky, but at least its light

>> The iA mode worked wonderfully! I took several low lighting shots without the flash and the results were amongst the best I have seen. Admittedly there was some noise (there always is at high ISO), but it was very bearable given the low lighting.

>> Face recognition

>> Orientation Sensor - I don't know why says 'no' for this. The camera DOES have an orientation sensor.

>> Minimum shutter of 60 sec - I can now take some night scenes at low ISO = low noise!
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