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Panasonic Lumix DMC-ZS10 14.1 MP Digital Camera with 16x Wide Angle Optical Image Stabilized Zoom and Built-In GPS Function (Black)

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List Price: $349.99
Price: $321.89 & FREE Shipping
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  • Powerful 16x Optical Zoom: The DMC-ZS10 features a powerful 16x optical zoom lens (35mm camera equivalent: 24-384mm)
  • Touch Zoom Function: The touch-screen operation on the DMC-ZS10 makes zooming even easier.
  • High-speed Consecutive Shooting
  • Burst Shooting Mode in Category Playback
  • Sonic Speed AF: The Sonic Speed AF system includes numerous re-engineering enhancements
5 new from $321.89 5 used from $149.96

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Panasonic Lumix DMC-ZS10 14.1 MP Digital Camera with 16x Wide Angle Optical Image Stabilized Zoom and Built-In GPS Function (Black) + Transcend 16GB Class 10 SDHC Flash Memory Card (TS16GSDHC10E) + Case Logic TBC-302 FFP Compact Camera Case (Black)
Price for all three: $336.25

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Color: Black
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Technical Details

Color: Black
  • Built-in Microphone
  • Built-in Flash
  • Image Stabilization
  • Video Capability
  • HD Compatible
  See more technical details

Read about our customers' top-rated cameras on our review page: Point-and-Shoot Cameras

Product Details

Color: Black
  • Product Dimensions: 1.3 x 4.1 x 2.3 inches ; 7.7 ounces
  • Shipping Weight: 3 pounds (View shipping rates and policies)
  • Shipping: This item is also available for shipping to select countries outside the U.S.
  • ASIN: B004KKZ0HY
  • Item model number: DMC-ZS10K
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (270 customer reviews)
  • Amazon Best Sellers Rank: #2,513 in Camera & Photo (See Top 100 in Camera & Photo)
  • Date first available at Amazon.com: January 25, 2011

Product Description

Color: Black

From the Manufacturer

Panasonic LUMIX ZS10
The LUMIX ZS10 features a versatile 24mm ultra-wide-angle and powerful 16x optical zoom LEICA DC VARIO-ELMAR lens. It's MOS sensor enables full-High Definition 1920x1080 video recording capability. And high speed burst shooting up to 10 frames per second at full resolution. A new, large, 3.0-inch, 460,000-dot Smart Touch Intelligent LCD which allows for Touch Zoom, Touch Auto Focus (AF), Touch Shutter, and Touch Playback. The LUMIX ZS10 also features a built-in GPS (Global Positioning System) function allowing geotagged images to be pinpointed via online maps and easily shared with friends and families.

LEICA Lens 24mm Ultra Wide-angle 16x Optical Zoom LEICA DC Lens
The compact, versatile lens system is the hallmark of LUMIX ZS series and now this lens system is totally redeveloped for the DMC-ZS10 in both optical and mechanical design. The new high-quality LEICA DC VARIO-ELMAR lens system is even more versatile with 24mm ultra wide-angle* to powerful 16x optical zoom (35mm camera equivalent: 24-384mm). Comprising 12 elements in 10 groups, including an ED lens and 3 aspherical lenses with 6 aspherical surfaces, this advanced lens unit suppresses chromatic aberration which tends to occur in telephoto shooting. It also boasts a short total length of lens unit despite its higher versatility with longer zoom range, which is made possible by development of a new mechanism for the structure of lens barrel. The lens system is also compatible with high shutter speed of min.1/4,000 sec.

* Converted to standard 35mm camera equivalent, at the maximum wide position.

Venus Engine FHDVenus Engine FHD
For the image processor, the Venus Engine FHD is incorporated that features exceptionally advanced signal processing capabilities. By separating chromatic noise from luminance noise and applying the optimal noise reduction to each, you can capture clear and beautiful images even when shooting at high ISO sensitivity levels. The Venus Engine FHD also provides precisely selective noise reduction to the chromatic noise without affecting the border of colors which is judged from the brightness level of a pixel. Linking smoothly with the MOS sensor, the Venus Engine FHD processes a large amount of signals at high speed, making it possible to record high resolution consecutive shots and full HD movie recording.

Large 3-inch Touch LCD
Large, 3.0-inch, 460,000-dot High-resolution Smart Touch LCD
The DMC-ZS10 large 3.0-inch Smart Touch LCD features a high 460,000-dot resolution, and a wide-viewing angle allows you to zoom, Auto Focus, release shutte and playback with the touch of a finger. The big screen reflects fine details, making it easy to check the focus before shooting. It also serves as a small photo and video viewer, allowing you and friends to enjoy viewing the still and motion images together.

3D Photo Mode 3D Photo Mode
The newly added 3D Photo Mode* produces a 3D image in the camera. The image-processing method used by LUMIX records beautiful images with less distortion or visible image links. The camera takes 20 panning shots and automatically selects the two most suitable images, one for the right eye and one for the left eye, to synthesize a 3D composite. The 3D image can be viewed on a VIERA 3D HDTV. The 3D image format is compatible with MPO, so it can be played back on other MPO-compatible equipment such as TVs and digital photo frames, or printed.

Touch AF TrackingTouch AF Tracking Subject Detection
Once the AF subject is selected by touch control, it continues to track the subject even if it moves until you press the shutter. When you're taking images of active children, pets, sports scenes or subjects in a moving object, this function eliminates the need to press the shutter button halfway down repeatedly to readjust the focus. The Touch AF Tracking makes sure you don't miss those once-in-a-lifetime shooting opportunities.

Power O.I.S.POWER O.I.S. (Optical Image Stabilizer) Shake Detection

Everyone has had an experience of taking a photo at night and hoping to capture all the memories and beauty, only to be disappointed at the poor result. Panasonic has worked on the low-frequency vibration hand-shake component, which is physically generated when pressing the shutter button or when shooting at night with a slow shutter speed. The POWER O.I.S. (Optical Image Stabilizer)* nearly doubles the hand-shake correction power of conventional MEGA O.I.S. You get bright photos without blurring even from handheld shooting at slow shutter speeds.

* The POWER O.I.S. is automatically turned on in the iA Mode and can be turned on or off in the P/A/S/M Mode or some Scene Modes.

Intelligent Scene SelectorIntelligent Scene Selector - Scene Detection
With the camera in the iA Mode, the Intelligent Scene Selector automatically sets the Scene Mode Scenery, Portrait, Macro, Night Portrait*1, Night Scenery, Sunset or Intelligent Handheld Nightshot*2. The camera judges it from the various detection results such as focusing and brightness level of the circumstance*3. You are free from changing settings every time the scene changes when taking images with these Scene Modes to get beautiful results.

*1 In the iA Mode, the Night Portrait is not identified when the flash is turned off.
*2 The Intelligent Handheld Nightshot Mode must be turned ON in the menu prior to use.
*3 With some subject and shooting conditions, it is just not possible to judge the best shooting details. When this happens, it is recommended that you shoot with the Scene Mode that best suits your purpose.

iA Mode iA (Intelligent Auto) Mode
When you don't know which mode will give you the best shooting results, or when a sudden photo opportunity pops up and you don't have time to change settings, simply choose the iA (Intelligent Auto) Mode and let the camera do it all for you. Just choose the iA Mode, aim at your subject, and shoot. Four detection and correction functions are simultaneously activated to optimize the settings, so you get stunning photos every time.

GPS with Place Name and Landmark Information

The LUMIX GPS displays not only latitudes and longitudes, but also the area information that covers 203 countries or regions and the landmark information of over 1,000,000 locations in 82 countries or regions. This function allows geotagged images to be pinpointed via online maps and easily shared with friends and family.

Image Uploader LUMIX Image Uploader

The DMC-ZS10 gives you a new form of communication by letting you share your photos and movies. All you have to do is checkmark the photos and movies you want to share and connect the camera or SD/SDHC/SDXC Memory Card to a computer. Uploading automatically starts by simply following the guidance.* Facebook can be used for photos and YouTube for movies. You can join these social networking services without having to install any special software. It's easy to share photos and movies on the spot, which means that your friends don't have to wait for you to come back home to see them.

Image Uploader Diagram

* LUMIX Image Uploader starts up automatically on the computer the supplied software "PHOTOfunSTUDIO Ver. 6.0" or later is installed.
In other case, start up the menu by double-clicking the file "LUMIXUP.EXE" in the folder below:
[My Computer] > [Removable Disk] > DCIM > AD_LUMIX (Windows)
* YouTube is a trademark of Google Inc.
* Facebook and the Facebook logo are registered trademarks or trademarks of Facebook, Inc.

3D Image Viewer / VIERA Link

Photos or movies recorded in AVCHD on the SD/SDHC/SDXC Memory Cards are easy to view on a Panasonic VIERA TV. Simply insert the card into the VIERA Image Viewer (SD/SDHC/SDXC Memory Card slot) on VIERA TV or DIGA Blu-ray Disc Player to playback your content. Alternatively, you can use an optional HDMI mini cable to output the still and motion images you took from the DMC-ZS10 directly to the TV for VIERA Link. Most of the control is possible using only the TV's remote control. Especially, the pictures taken with the 3D Photo Mode via the 3D Image Viewer offering users a whole new exciting experience.

What's in the box

Battery Pack
Stylus Pen
Hand Strap
USB Connection Cable
AV Cable

Product Description

Panasonic Lumix DMC-ZS10 14.1 Megapixel Compact Camera - 4.30 mm-68.80 mm - Black DMC-ZS10K Digital Cameras

Customer Questions & Answers

Customer Reviews

I tried to capture a video but there were several misleading options in the menu. The pictures are however great and in other aspects the camera is userfriendly. Read more ›
Is some expensive for the price. Photos are clear and have a superior quality than normal but is not a great thing Read more ›
Replaced it with the same model,this camera is top of the…The pictures are crisp, features are easily utilized and it's compact and easy to carry to events we photograph. Read more ›
Panasonic makes the best pocket cameras for the money. Takes very good pictures and is very easy to use. Never had to read the manual. Read more ›
An excellent product. The 3D photos are excellent. The zoom is very effective. Read more ›
So, I returned it and bought the newer ZS15 which works superbly. The photos are crisp and well exposed and it doesn't have the not needed GPS or touch screen. I highly… Read more ›
While shooting pictures with low light, they come out fuzzy. Otherwise pictures and movies come out excellent and zoom is amazing! Read more ›
Takes great pictures and the zoom is amazing...Took it on my trip to the East Coast and I got some fabulous pictures... Read more ›
This camera has surprised me at the quality of pics and video that it takes. The wide angle zoom is great for a camera this size. The only reason I didn't give it 5 stars… Read more ›
It is very good, the 16X zoom is just wonderful for the price, excellent pictures quality and the battery lasts for a long time. Read more ›
We have used this camera during one of our recent trips and the results are excellent. The zoom works very nice and the GSM is a very welcome addition. The sharpness of the… Read more ›
The size of the camera seems perfect in my hands, not too small and but just the right size that it feels…The zoom is excellent as well as the wide angle length. Read more ›
Lovely little camera for the pocket with great features and good quality pics and video - I wish the various menus were more intuitive but for the price it is a gem. Read more ›
We still need to monkey around with all the setting to get awesome indoor…The GPS function is sweet for trips and especially overseas trips that start to look all the same. Read more ›
Although low light does suffer quite a bit in in intelligent auto mode, there are several decent low light modes, while not for subjects that are moving quickly, it does… Read more ›
Love love love this!! The GPS function is great esp if you are traveling and don't want to have to keep a log of everywhere you were when snapping a photo. The HD of this… Read more ›
Everything from low-light macro, to night shots,…Although the manual and menu functions are well written and very intuitive, this is not a camera for the average consumer. Read more ›
Easy to operate. The menu is very intuitive. Knowing that Leica and Panasonic worked on the technology makes me believe this will be a very good camera for many years to come. Read more ›
Very nice camera and easy to use. Read more ›
Before I purchased the ZS10, I had the Panasonic ZS6. Little did I know... The ZS6 is a nice camera and easy to use. So why then would I purchase the ZS10? Read more ›
I really like all the features of this camera and have used it for a year. its pretty easy to use but I expected the pictures to be sharper. Read more ›
It has great zoom quality and so many extras. It is easy to use and the 3 d effects is cool. We love this little camera. Read more ›
Just havenít taken the time to analyze it. Itís such a fun camera to use, I donít think Iíll ever utilize all the amazing features available on this super great camera. Read more ›
Very easy to use, long lasting battery, the optical zoom is great, nice camera! A little bigger than expected but a I love it. Read more ›
- Some of the most frequently accessed menu…- Switching to video is as simple as pressing a button on the top (but an indented button, so you won't accidentally trigger it) Read more ›
Sure it's not going to approach DSLR…The 1080i video is excellent outside, the zoom/wide angle and stabilization functions are top notch for a small point and shoot. I… Read more ›
Startup time and shutter speeds nice and fast, nearly instant. Image quality is great and the videos are great too. All-in-all an impressive camera at a great price. Read more ›
The zoom is outstanding. The HD video is outstanding as well... Video of archery shots at 30 fps, you would have 3 - 4 frames of the arrow in flight. Read more ›
The optical zoom is 16x, which in such a small camera is non too shabby. The HD video capability works very well. And although it takes some time to get used to all of the… Read more ›
Taking pictures using the correct scene mode takes getting used to and you still have to make adjustments when you get them on your…The video quality is unbelievable. I… Read more ›
This camera has almost everything for its price, is comfortable and has many options the pictures look great and I recommend it for purchase. Read more ›
I love the zoom and especially the wide angle feature. The price was good also. Read more ›
The Pictures are clear. I use nothing but Lumix and Amazon's price was the best. Read more ›
I purchased the camera as a replacement to a very old Lumix (FZ5). I got a great price through Amazon Warehouse and am really happy with the camera. Its tiny, has a great… Read more ›
The camera is a great value for the price. I am not good with all the modern equipment they have out today, but found this camera easy to use. Read more ›
Delevery is very fast, fair price, this prodcut is very usefull and exceed my expectations with quality with quality and safe. Read more ›
The lens is crystal clear. Love this camera. Read more ›
I haven't used the GPS function, doesn't really need it but maybe some day when my memory starts to fail or on…The lens (Leica) is very sharp, even out in the corners. F… Read more ›
The camers ability to adjust for lighting changes is very good. The telephoto lens is excellent. Several of my friends have made comments about how much better the overall… Read more ›
To keep it short, this camera does bring a lot of power in a small package. I have been a fan of the Lumix series, specially thanks to the large, well built lens. This new… Read more ›
In summary: a good compact, packed with features, with excellent lens and top-of-the-line video, but let down slightly by still image res under certain conditions. Still… Read more ›
I wanted a camera that wasn't bulky and that has a good lens with great zoom capability without having to carry around an SLR. I enjoy taking photos of the local wildlife… Read more ›
Just returned fron a 21 day trip through Europe and cruising across the Atlantic. This camera is fantastic, easy to use, and the clarity and color are amazing. The GPS… Read more ›
Controls are straightforward and easy to use with little or…Photos turned out crisp and clear both indoors with flash and outdoors in sunlight and dusk; colors are bright. Read more ›
It has a 16X optical zoom which is corrected for jitter (very important when you are using high magnification). It has excellent resolution and excellent color sensing. My… Read more ›
Don't expect to shoot across a room 20 feet. Clean and sharp with good color. I looked at the ZS8 and the Nikon s9100 and believe I made the right choice. Read more ›
Wonderful camera, reliable, I came in perfect condition .. The excellent color clarity is worth this release. For people who still do not understand how this technology… Read more ›
PROS (things I care about): - gorgeous brown exterior color - stereo mics in sensible place (rarely covered by fingers when recording) Read more ›
Battery life is very good when not using GPS or flash, GPS kills the battery very quickly though, make sure you have spares and a charger with you if you plan on using the… Read more ›
The Panasonic color balance, including blues, is as near perfect as I will ever need. Battery life is great! Get yourself a (medium) Tuff-Luv leather case for this digicam… Read more ›
No electrical connections were exposed, had covers. Battery was easy to charge, had its own small, separate charger. Took me awhile, but I was able to get some really nice… Read more ›
The only minor issue is that you have to remove the battery to charge it, but the charger is very small and easy to carry. I don't use the GPS so battery life is good. The… Read more ›
Battery life was good enough for what I was doing, I could shoot for a couple of days between a recharge. Read more ›
Big draw back is that the LCD screen can not be viewed out side in sunlight at all. Battery life is good. Read more ›
16 times optical zoom combined with 14MP and a 24mm equiv wide…The touch screen is nice, but not necessary, and trying to use the camera on manual is overly complicated. Read more ›
Most functions are easily located, though the menu can be complicated for some. The LCD is large, bright and sharp, but I doubt I'll use the touchscreen feature. The… Read more ›
The view screen is nice and bright, with very good color and resolution. The camera takes SD/HC/XC cards which are plentiful and easy to find. Read more ›
It has…The touch screen is a nice feature haven't really used it too much and its not too sensitive in that if you accidentally touch it you go into 5 different options. Read more ›
Paid 3x as much for the Leica version which is not as good. The biggest advandage to the Lieca is the sharp display. Not what I buy a camera for. Read more ›
My Lumix DMC-ZS10 has a major failing. In bright sunlight, the LCD brightness was too low to get a good view of my subject on the view screen. I did adjust the LCD… Read more ›
The few pictures I did take with it…(In fact a couple of the "camera's choice -- unintentional" pictures even came out perfectly exposed and focused!) So, I'm… Read more ›
For starters, this…Fast startup, fast focus, fash flash charging, fast switches from photo to video, fast switches between shooting modes, and fast times between shots. I… Read more ›
This camera has all the great features but eventually I am frustrated with low quality on…The zoom in function with focus is not always accurate and frustrating to use. M… Read more ›
In low light such as shooting indoor concerts or sports activities where the contrast is not great, the automatic focus can vary and the pictures are not as sharp. The… Read more ›
-it's faster, it focuses quicker so in situations where you're trying to take a picture of a fast moving object you are well equipped. -zoom is more powerful and it's the… Read more ›
I've had a chance to use the camera and since I have an earlier model I found it easy to use. really like the extra focus with the zoom action. Read more ›
I absolutely recommend this camera, is very good and the size is awesome! Is worth it for the price I paid for it. Read more ›
Controls are easy to understand and use. The size is perfect for keeping it in my wife's purse to capture any moment. Lithium Ion battery should last a long time in between… Read more ›
16x zoom lens, auto focus [several modes], GPS data available and it comes in a nice sized package, lightweight and easily carried [I wear it on my belt everyday at work]… Read more ›
I would like…I have been a loyal buyer of the Lumix cameras because of the compact size and the great zoom but maybe I should look at the Canon which has the 20x zoom also. Read more ›
Very good camera, battery life average, but with GPS off acceptable, I…Very fast shutter, great pic quality, good handling and size, not the cheapest but worth the money. Read more ›
They look FUZZY and BLURRY WHEN I ZOOM to 100% and beyond. Bottom line: good pictures, however the huge MB size of the files does not pick up fine clear details. Read more ›

Most Helpful Customer Reviews

519 of 541 people found the following review helpful By Martin on May 8, 2011
Color Name: Black
I bought this at Costco, so maybe this review won't get printed, but if it does, here goes. I own and still love the ZS-3 and the ZS-7 and have taken tons of images with both. The ZS-10 is a small step backwards in image purity but a big step forward in usefulness. When I want to take a single image of a still life subject in difficult lighting conditions such as backlighting or very high contrast, the 3 or the 7 will yield more reliable results. In those conditions, the 10 sometimes shows some purple fringing or neon borders; not enough to make the images unusable, but remarkable simply because those defects almost never happen with the 7 or the 3. But most of my photography doesn't involve still subjects in high-contrast lighting. I take pictures of the grandson playing with the dog, or of speakers and performers at an event, or of faces in a crowd in a public place, or of birds in nature. In those situations, the high-speed full-frame burst mode of the 10 opens the door to photo satisfaction in a way that the older models never could. When the kid takes the ball from the dog's mouth, the action takes just a second, and with the older models my chances of hitting the perfect moment are statistically slim. With the 10, I can be taking 5, 10, 40 or even 60 full-resolution frames during that second, and I'm going to capture the perfect combination of facial expression and hand position to convey the magic of the moment. When talking heads speak, the motion of their faces makes all kinds of grimaces, and if I only have one or a few snapshots, I may have nothing that I can print without making the speaker look like a fool. With the 10's fast burst mode, I have options; I can make the speaker or performer look at their best.Read more ›
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445 of 470 people found the following review helpful By MariaSmiles TOP 500 REVIEWER on August 29, 2011
Color Name: Brown Verified Purchase
This is my fifth Panasonic digital camera, (my eighth digital camera of any brand if you don't count 6 or 7 camera-phones - I like gadgets). I have Panasonic's FZ-28 and just sold my pretty blue ZS-7 to a relative needing a great camera, as I was anticipating this year's model to be even better. I wish I had read the reviews first. Once I did, I was really disappointed, so I ended up buying a Sony HX5V first, since it was only 189 bux and had similar features and was touted to have good low-light performance. I take a lot of low-light pics, so this is a feature I always look for. The Sony pics came out pretty good, but I really missed the Panasonic interface (it just made more "sense" to me & obviously, I was used to it), and the longer zoom (16x vs 10x on the Sony). After a few weeks with the Sony, I took another look at the ZS-10. I found that there had been two firmware updates since the initial release, one which claimed to improve detail. I fell in love with the brown, and took a leap of faith. It arrived and boy, is it gorgeous! The touchscreen is cool, but not totally needed (not totally implemented, either), but that's ok, as the idea of smearing up my LCD with fingerprints, or accidentally touching the screen all the time didn't really appeal to me.

A few days in, I decided to compare apples-to-apples. I set up a little "still life" and took some shots with the Sony and some with the Panasonic, using the same (as much as possible) settings and lighting on each shot, both, before the firmware update, and after (on the ZS-10). I lowered both cameras to 5 megapixels (I usually use this setting).
Read more ›
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212 of 221 people found the following review helpful By TheWindyCity on April 27, 2011
Color Name: Black
I am a semi-professional photographer, and wanted a small travel camera to go along with my DSLR. I have owned Panasonic's TZ1, TZ5, ZS3, ZS6. The ZS6 was a disappointment regarding low light image quality. I purchased the ZS10 after I looked at the new specs, and saw that they changed the sensor and added the Handheld Nightshot Mode. This new model is amazing! The low light photos are clean and have low level noise as compared to the ZS6 and ZS3. I was able to use manual mode as well to accomplish some tricks in the field, such as smoothing a waterfal while maintaining the proper scene exposure. I love the other mode settings I can manipulate, such as the white balance and easier EV settings. I've gotten some great shots with that, including improved food shots in Aperture Priority Mode, over using the scene selection for Food, which turned out a little blurry (which may be my fault of being too close). The lense quality is simply amazing. The detail in the photos is remarkable. I would highly recommend this camera. If you would like to see a few shots, send me a message with your email address and I'll put a few photos together for you to compare and help make your decision.
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98 of 100 people found the following review helpful By Jeep date on July 3, 2011
Color Name: Black
TIP for Lumix P&S cameras: The better you are at selecting the right mode, the better your result. One trick I learned for bright, high contrast, full daylight landscapes is to use the "Snow" setting, which works like a polarizing filter. I was recently shooting in Yosemite and my shots of Yosemite Falls (with all the reflective granite) were looking washed out and hazy. Disappointed, I then tried the "Snow" setting and... OMG - I got beautiful tones & a sharp image! Experiment, get to know the modes better and you will be really pleased with your purchase. Try it!
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Most Recent Customer Reviews


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