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  • Panasonic Lumix DMC-ZS7 12.1 MP Digital Camera with 12x Optical Image Stabilized Zoom and 3.0-Inch LCD (Red)
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Panasonic Lumix DMC-ZS7 12.1 MP Digital Camera with 12x Optical Image Stabilized Zoom and 3.0-Inch LCD (Red)

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Available from these sellers.
  • 12.1-megapixel effective recording
  • 12X optical zoom (4X digital/48X total zoom)
  • Built-in GPS function lets you keep track of your photos by location
  • 3" LCD screen
  • Optical image stabilization
2 used from $175.00

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Technical Details

  • Brand Name: Panasonic
  • Model: DMC-ZS7R
  • Optical Sensor Resolution: 12.1 MP
  • Optical zoom: 12 x
  • Display Size: 3.0 inches
  See more technical details

Read about our customers' top-rated cameras on our review page: Point-and-Shoot Cameras

Product Details

  • Item Weight: 1 pounds
  • Shipping Weight: 7 pounds
  • Shipping: Currently, item can be shipped only within the U.S.
  • ASIN: B00395YABI
  • Item model number: DMC-ZS7R
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (670 customer reviews)
  • Amazon Best Sellers Rank: #7,271 in Camera & Photo (See Top 100 in Camera & Photo)
  • Date first available at February 20, 2010

Product Description

From the Manufacturer

The Panasonic Lumix DMC-ZS7 delivers AVCHD Lite HD movie recording capability, 25mm ultra wide-angle and powerful 12x optical zoom lens in a compact body to cover virtually any shooting situations. This 12.1-megapixel powerhouse performer ZS7 further advanced to comprehend attractive features including the Intelligent Resolution technology as well as the built-in GPS (Global Positioning System) unit and manual exposure. An abundance of functions for both photo and movie recording are organized in the well-considered operational command including an independent movie recording button achieving smooth, easy operation in both recording modes.

Lumix DMC-ZS7 Highlights

Panasonic Lumix digital camera highlights
25mm Ultra Wide-angle Lens
The DMC-ZS7 features a 25mm ultra wide-angle* 12x optical zoom f/3.3-4.9 Leica DC Vario-Elmar lens (35mm camera equivalent: 25-300mm). Incorporating Panasonic's advanced optical technologies, this lens system is comprised of 10 elements in 8 groups, with 2 ED (Extra Low Dispersion) lenses and 2 aspherical lenses / 3 aspherical surfaces while preserving compactness. This lens system enables a remarkable 25 to 300mm range of focal length in this compact body. The powerful zoom of the DMC-ZS7 can be freely controlled even when shooting motion images. Inheriting the fine rendering and outstanding quality of the Leica Elmar lens, this easy-to-carry camera delivers beautiful images any time, any place.
* Converted to standard 35mm camera equivalent, at the maximum wide position.

The 25mm ultra wide-angle lens* has about twice the shooting area as a standard 35mm lens. This enhances all kinds of shooting situations, like when you're photographing a group of people at an indoor party or shooting a large structure or sweeping landscape while traveling.
* Converted to standard 35mm camera equivalent, at the maximum wide position.

16x Intelligent Zoom/23.4x Extra Optical Zoom
Thanks to the newly incorporated Intelligent Resolution technology, the Intelligent Zoom is available with the DMC-ZS7 which extends the zoom ratio by approx. 1.3x maintaining the picture quality even combining a digital zoom. This means the 12x optical can virtually extend to 16x equivalent. Furthermore, the Extra Optical Zoom function that extends zoom power to 23.4x* by using the center part of the large CCD to bring subjects even closer.
* At 3-megapixel resolution or less.

Panasonic Lumix digital camera highlights

HD Movie in AVCHD Lite
In addition to Motion JPEG images, the DMC-ZS7 can record high-definition motion images in AVCHD Lite. It features almost double the recording time in HD quality compared with the conventional Motion JPEG format. Also, with the DMC-ZS7, it is possible to use the GPS (Global Positioning System) function to record data on the shooting location. You can view images for each geographical location by using the included software PHOTOfunSTUDIO 5.1 HD Edition to manage the images by date and location.

Powerful 12x Optical Zoom
The addition of AVCHD Lite HD movie recording doubles the appeal of the DMC-ZS7. This single camera lets you capture virtually all images in their natural beauty. It gives you both motion and still images, and ranges from 25mm ultra wide-angle* shots of sweeping landscapes to powerful 12x optical zoom shots (35mm camera equivalent: 300mm) that pull distant subjects right up close. The mechanism design minimizes the noise of auto focusing or zooming.
* Converted to standard 35mm camera equivalent, at the maximum wide position.

High Quality Sound
A stereo microphone, featuring Dolby Digital Stereo Creator, on the upper body records dynamic, true-to-life stereo audio that brings out the power of your HD movies.

Travel Mode with GPS for both Photos and Movies
By simply turning on the GPS function, the location data and time are automatically updated. Great for travel recordings. The DMC-TS7 camera is acclaimed as an excellent travel companion because of a wide shooting range and hybrid recording capability of high quality photos and movies. The DMC-ZS7 further enhances its value by adding a built-in GPS (Global Positioning System) unit into the camera.
Panasonic Lumix digital camera highlights

Special Playback Modes
  • Place name information (Country, State, City and/or Landmark) can be displayed on the shooting screen real-time and recording them on the photo/movie.
  • The area information covers 173 countries or regions for global use. Plus, more than 500,000 of landmark information covers 73 countries or regions.
  • You can playback the geo-tagged photo/movie by the recorded place names either in the camera or on computer via the included software PHOTOfunSTUDIO 5.1 HD Edition.
  • Connect to a TV with an HDMI cable* to view your memories on a large screen.
*Requires the optional RP-CDHM15/CDHM30 mini HDMI cable. The output resolution of the DMC-ZS7 can be selected as 1080i, 720p or 480p (576p in PAL system). Please confirm that the TV you are connecting to has an HDMI input terminal compatible with the selected signal. Depending on the cable used, this function may not be possible. Panasonic HDMI cables are highly recommended.

Product Description

Panasonic Lumix DMC-ZS7 Point & Shoot Digital Camera - 12.1 Megapixel - 3" Active Matrix TFT Color LCD - Red DMC-ZS7R Digital Cameras

Customer Questions & Answers

Customer Reviews

Photography was considered beautiful in the time of the Chimera Read more ›
The GPS feature is great. Pictures are clear and precise, and it offers many nice features. Read more ›
The shutter speed is better than most lightweight point and shoot cameras I have tried but…But for lightweight, ease of use, batter life and good pictures it is a good buy. Read more ›
The camera, when working is pretty good. I loved the 12x optical zoom and thought picture quality was very good when shooting in good light. It suffered a bit in low light… Read more ›
Had this camera for two years now, the quality is great, people would ask me what type of DSLR I was using. The battery life lasts an extremely good amount of time. Read more ›
I have my eight year old take shots with this camera, while I am taking the same…I have taken it all over Ireland and Scotland two years ago, and the photos are amazing. Read more ›
ACVHD video mode was not useful to me--can't find software to play it back properly and needs a lot of CPU to decode which makes the video stutter. But if you're willing to… Read more ›
Easy to use with a simple menu system. Video is excellent at 720 as well. The pictures compared to my other camera ( iPhone 4S, cannon Powershot 560, Nikon 7000) are a… Read more ›
Plus I paid for a brand new camera, I don't really want a…When it's working it has a nice variety of settings, takes great pictures and the video mode is awesome. It's… Read more ›
It picks up the signal and tracks the location very well. The video quality is very good at 720p. For the previous reviewer who has problem to view the video, K-Lite Codec… Read more ›
I bought a Red ZS7 in March for my holidays and my feedback is that it satisfies all the…I did not have to carry the camcorder this time, as the video recording was good. Read more ›
I wanted to buy a compact camera…This is one of the best cameras I have had...The picture and video quality is the best amongst the compact cameras family in my opinion. Read more ›
The movie mode is exceptionally good, and you might be surprised to know that it's actually superior to some of the newer cameras on the market. Many of them don't allow… Read more ›
Bought this last year but felt remiss in not giving a…I'm no photography expert but this camera has allowed me to seem like a professional; the features are incredible. S… Read more ›
It kind of gives the skin a softer focus but still maintain a sharp focus on the eyes. The burst setting is good for when your following an active subject. I used it when… Read more ›
This camera does it all. The controls are intuitive and easy to use. The camera does quite a bit more than my DSLR at a fraction of the cost. Read more ›
Simple to use. The Intelligent Auto function is great. It's sturdy and has a weight to it that I like. Read more ›
I like the number of settings and options you have, but the automatic mode seems to work quite well. The menus are easy to navigate. The GPS feature is OK. Read more ›
It has done an excellent job producing really good images, the best I've seen from compact or…The powerful zoom is great but I really appreciate the wide angle lens. Read more ›
Image quality is a much bigger…The long range zoom is a great marketing device but picture quality goes down significantly when zooming even half of this camera's range. Read more ›
This camera more than met my expectations. The zoom is amazing - I was able to get great detail on buildings and scenery. It's quite easy to use - like other reviewers, my… Read more ›
The menus are easy to navigate and it has plenty of options to take pictures and videos…The Zoom is great, its 12X go beyond the current limit of most cameras of this size. Read more ›
I wanted something relatively small with a superzoom feature. This is only a little bigger than a pocket 3x zoom but has 12x zoom which works great! the newer version is… Read more ›
Best camera i ever owned !! Not the smallest but best quality and zoom is amazing - this is my 3rd - dropped first in sand :( second gave to dad - who loves it also !! Would… Read more ›
Takes great pictures. For a camera easy to use, I would recommend this to anyone. Read more ›
Three years after I purchased this camera, it is still the best camera I've…Picture and video quality are superb, it's easy to use, lightweight and just plain fabulous. H… Read more ›
It takes awesome pictures very user friendly easy to use! Would definitely recommend it to all my friends! Read more ›
It's very easy and fun to use, and with all it's features it readily takes good, sharp photographs. The camera is small enough to fit in a shirt pocket, and I especially… Read more ›
This has become my favorite digital camera!!! Easy to use. It replaced an older HP digital camera, this one is so much better. Read more ›
I admit, some of the photos that I have taken with this camera rival the ones that I have taken with my…It is very easy to use and has a lot of features, including the GPS. Read more ›
I even took High res videos of the carnival at night…The Leica lens is sharp and the 12x zoom with an amazing 25mm wide angle makes a superior camera for a compact size. Read more ›
However, the low-light shooting is better than some other point-and-shoots I've used. The lens is great. It takes awesome zoomed in pictures in daylight. Read more ›
I'm pleased overall, but was even more so after I had done some additional experimenting in "P" program mode. The wide lens is a plus too. I recently took a shot of my… Read more ›
The buttons work with a precision that I appreciate. The Leica lens is just amazing and I never would have expected it on a camera of this price. Panasonic really have… Read more ›
I am giving the DMC-TZ10/ZS7 a 3 star rating because of the poor workmanship and quality…The Leica lens (glass) is fantastic as is the easy use of the camera and it's size. Read more ›
The lens is quite sharp corner to corner at the focals I have tried so far. I don't see significant CA or significant corner blurring; the lens performance seems to be… Read more ›
The weight is manageable and it is small enough to carry anywhere with you. The features for the price is very satisfying. I encourage anyone to try it. Read more ›
He doesn't like to share, so I was hunting for my own. Very lucky to find this item at a good price. I take this camera with me all the time. Read more ›
I bought…At the time of the purchase I was looking for a camera which can fulfil the basics and for a reasonable price, but this product really exceeded our expectations. Read more ›
I purchased this camera from Costco for a reasonable price after comparing several different manufacturers and deciding this was the superior choice. The camera took great… Read more ›
Great Camera, good value refurbished equipment shipping was as promised. Only had this camera a short time but so far so good Read more ›
Not that I'm that knowledgable, just more than I would've been with just a point-and-shoot. The size is perfect for taking with you, and the camera fits well in your hand. T… Read more ›
The camera does very well indoors even without flash. For active outdoor users, it's compact size is a great feature. It's easy to carry in a small case or in a pocket… Read more ›
I've been playing around with it all day and absolutely…The size is perfect, I love where the flash is positioned on the front, vs on top like some other camera models. T… Read more ›
My other choice was a Canon and Sony, but after playing with them this one was it. Size is great and weight is great. Now I just need a new case! Read more ›
Overall, I am impressed with the camera technology, 12MP on this size camera is pretty good, controls are easy to use. It is my first camera without a viewfinder, but the… Read more ›
Bottom line, this camera is overrated and overpriced in my experience. It's too bad because it is of high quality build and a nice size, altho a bit hefty. I don't usually… Read more ›
I considered returning the camera because the GPS function was deficient, but the 12x optical zoom, the image…The LCD is brighter than most and the build quality is good. Read more ›
It is easy to use and takes great pics. The 3.0 inch display screen is fantastic. Consider this camera if your in the market and are searching for ease of use and decent… Read more ›
You do need to read the…The big LCD screen is sharp, it can be difficult in real bright sunlight but the trade off of small compact size is worth the trade off. This… Read more ›
Overall, the Panasonic Lumix DMC-ZS7 is a great solid camera, and I am very pleased with it. The large 3-inch screen is a plus and easily takes wide angle photos. The… Read more ›
Has the same great Leica lens as the older model but images are a little more…The video quality is far superior to that of the TZ4 and the LCD is much nicer on the ZS7. Read more ›
It fits in my shirt pocket. The view screen is clear and bright. Read more ›
Finally, I would say that my wife's little $100…The color is far brighter, the flash actually does work within that magic 10 foot area and it's a smaller, sleeker design. Read more ›
But when I do get it to work - the photos are phenomenal. The colors are brilliant (bordering on surreal) and the High Dynamic mode is a simple option to get great results. Read more ›
Turns out - Panasonic has made great strides in the intervening years. For one thing - color is vastly improved compared to earlier models. Read more ›
I forced the flash `off' and switched the camera to `Full Intelligent Auto' mode. In all cases the colors were very good. Read more ›
Fits in a breast pocket, fast to power up, good focus, color and details. My go to everyday camera. Read more ›
No matter how many pictures I take the battery never fails me. Pictures are sharp and colors are true. I have received many favorable compliments on the pictures I have taken. Read more ›
- produces photos taken in sunlight with auto WB that have a pronounced yellowish cast (probably resultig from poor auto WB…- non-moving images the focus is good and sharp Read more ›
The autofocus works beautifully and can be manipulated to some degree; the fast-reacting "live view" LCD screen works as a highly accurate viewfinder; the LCD is bright,… Read more ›
There is a scene mode for warmer colors though if you want them. Focusing is fast and accurate and stabilization is excellent. At the price point I purchased this camera… Read more ›
Proprietary battery and USB cable. If it had manual focus I would have given it five stars, but the auto-focus is excellent if you set it up right. Read more ›
The lens has a dynamic range, and the focus is reasonably quick. I have not found anything that I could not do with this camera (whether it was suppressing the flash,… Read more ›
But I was…I particular the shots even in focus are not sharp, which really surprised me from a Leica lens, as i used to have leicas and the lenses were sharp as a tack. T… Read more ›
Also purchased LCD screen protector. Battery life is great. Good all around camera. Read more ›
The battery life is almost perfect for recording HD for average 1.5 - 2 hr events (with stopping in between songs). I always carry a spare battery and sometimes switch the… Read more ›
This is a solid, great performing "point and shoot" camera that has some advanced features for folks who know how to use them. The battery life is decent. We could get a… Read more ›
video cameras. The battery life is decent but I did buy an extra battery for those long trips outdoors. Read more ›
The HD video is perfect for recording everything from nature…Battery life is pretty good for a camera that does so many automatic things like IR and continuous autofocus. Read more ›
I really like the pictures produced by this camera, and the battery is good. It will be a great choice for non-professional use and home use. Read more ›

Most Helpful Customer Reviews

791 of 801 people found the following review helpful By K. Wheaton on May 17, 2010
Format: Camera
After using this camera for a few weeks I am amending my rating and giving it 5 stars. This camera is truly incredible. The intelligent automatic is amazing---I only move it to manual for a few special situations. The only real complaint is that I occasionally inadvertently hit the video button. Otherwise it is simply amazing.

It handles difficult situations with grace. Sunset with sky and foreground properly exposed. Delivery room newborn with no flash and low ambient lighting. Black and white is fantastic. Couldn't be happier.

This is a great camera for a beginner---Point and shoot. Lots of control for advance photographers. I'm sorry to say I don't lug around a camera bag and tripod anymore. Just slip this in my purse.

I waited a long time to upgrade from the first generation Panasonic Lumix TZ1 (complete with dangling lens cover & 5MP) Glad I did. The best improvements are the quick power-up and lack of a shutter delay for catching fast action. If you leave it in the completely automatic mode it does an impressive job---and if you need control there's plenty and then some. Lots of programs plus aperture and shutter priority or complete control.

Other notable improvements are in the macro end of things where capturing very fine close-ups are greatly improved---my TZ1 was always focusing on the background if I could get it to focus at all. This does an incredible job! Almost too much detail (if that's possible) Every speck on the petal of a flower is exposed. This camera is slightly smaller and has a larger display screen. Most of the functions and dials are similar and I find easy to use but that may be because they are familiar.

Flash is improved over the first generation.
The zoom on the original was 10X. 12X even better.
Read more ›
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1,356 of 1,389 people found the following review helpful By Photo-Am on March 18, 2010
Format: Electronics Verified Purchase
I've got my ZS7 today - the camera is just great! A superior Leica lens with a high-resolution sensor, advanced image processing, and plenty of sophisticated features in a small but very solid and stylish body.


- Solid metal body, stylish design, nice dark-blue color
- Very convenient one-hand grip, unusual for such a small pocket-size body
- Short startup time (1-1.5 sec), no shutter lag, fast auto focus
- A dedicated Movie-button for instant recording
- Big 3" colorful "juicy" display visible even in direct sunlight
- Intuitive menu plus very convenient Quick-menu with a dedicated button
- Excellent quality Leica lens: sharp and contrast in the entire zoom range
- Wide 25mm (35mm equiv.) is very convenient for indoors
- Huge 12x optical zoom (up to 300mm equiv.) in such a compact design
- Two-speed of zooming - fast/slow controlled by the lever
- Smooth and silent auto focus and optical image stabilization
- Best in the industry "iAuto" mode - you can really trust it!
Read more ›
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243 of 249 people found the following review helpful By Alansky on April 4, 2010
Format: Camera Verified Purchase
I just replaced my trusty ZS3 with the new ZS7 and, so far, I am very pleased with this camera. The output is much cleaner and smoother than the ZS3's, much more refined. Compared to the ZS7, the ZS3 produced images that look brittle and over-processed. As with virtually all small-sensor cameras, the ZS7's images are a little noisy (even at base ISO) if you look close enough. But noise is far less objectionable than ragged edges and smeared details, which is what I usually got from the ZS3. The images I'm getting from the ZS7 look surprisingly good even at 100% on-screen enlargement; whereas the ZS3's output was virtually unusable at this magnification. The improvement is dramatic. Considering that the ZS7's resolution has also increased from 10 to 12 MP (it's actually a 14 MP sensor that is masked to create different aspect ratios), I'd say that Panasonic has done a really good job here.

The ZS7 improves on the ZS3 in several ways; but for me the most important new feature is Picture Adjustments, which let you turn down the amount of sharpening and noise reduction that are automatically applied to every image. Photographers who do their own post-processing will appreciate the ability to apply their own preferred methods of sharpening and noise reduction.

The next most important new feature (imho) is the addition of aperture/shutter-priority shooting modes. There isn't much latitude for adjusting the f-stop in most small-sensor cameras because of defraction effects; but it's great to be able to control the shutter speed manually.

The ZS7 also adds GPS, which can (thankfully) be turned off. Leaving it on shortens battery life.

Other improvements that I appreciate include (1) improved image stabilization, (2) new Venus processing engine, (3) High Dynamic mode, and (4) the LCD now has a good anti-glare coating.

All things considered, the ZS7 is an impressive upgrade that is easily worth the price.
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Most Recent Customer Reviews