Pancho Villa's Revolution by Headlines [Paperback]

Mark Cronlund Anderson (Author)

Book Description

Publication Date: October 15, 2001

This colorful history of Pancho Villa as a propagandist tells how the legendary guerrilla waged war not only on the battlefield but also in the mass media, where he promoted his foreign policy of friendship with the United States in a bid to gain American backing for the Mexican Revolution between 1913 and 1915.

Mark Cronlund Anderson explores issues of race, identity, and the power of the mass media to explain how Villa dueled with his archrivals, Mexican dictator Victoriano Huerta and Villa’s ostensible colleague-in-arms, Venustiano Carranza, using a sophisticated public-relations machine.

Editorial Reviews

About the Author

Mark Cronlund Anderson is Assistant Professor of History at Brock University, St. Catharines, Ontario.

Product Details

• Paperback: 320 pages
• Publisher: University of Oklahoma Press; 1St Edition edition (October 15, 2001)
• Language: English
• ISBN-10: 0806133759
• ISBN-13: 978-0806133751
• Product Dimensions: 8.5 x 5.5 x 0.9 inches
• Shipping Weight: 14.4 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,861,427 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

1 of 2 people found the following review helpful:

5.0 out of 5 stars Propaganda and the Mexican Civil War 1914-1915, January 2, 2001

By 

El Cutachero (MD USA) - See all my reviews

This review is from: Pancho Villa's Revolution by Headlines (Hardcover)

This book is concerned with the organized efforts of the Villistas to influence public and governmental opinion in "El norte", the big source of arms and cash needed for mounting an organized military campaigns. During the struggle against the usurper Huerta, and the subsequent fractionating of the revolutionary movement into Carranzistas, Villistas, and Zapatistas, Viila was still popular with the American public.
Of the three major groups of adherents, no one really controlled many of the local chieftans and the allegiances and loyalties of many of the local warlords changed as advantage shifted from the Villistas in early 1915 to the Carranzistas led by Alvaro Obregon.
By the fall of 1915 Villa's troops had been thoroughly defeated at Agua Prieta, Sonora, by Gen. Calles, and subsequently had dispersed into the hills, emerging in March to attack Columbus, NM. By that time the propaganda battle had been lost as well and his press organizations had been dispersed.
In summary, this is a highly detailed study meant for the specialist and not for the general public. For that I still recommend John S.D. Eisenhower's book. See my review on this site.