Get up to 99% more curl definition in one day (shampoo, conditioner and styling milk vs. shampoo alone). Moisturizes curly and wavy hair to tame frizz. You Have: Permed or naturally curly hair. You Want: Moisturized, frizz-controlled, curly or wavy hair. Advanced Pantene Pro-V Hydrating Curls Shampoo formula is specially designed to protect curly and wavy hair while controlling frizz; leaves curls noticeably lively, moisturized and defined; contains a patented Pantene Amino Pro-V Formula. Exclusive Formula: The makers of Pantene do not manufacture private label brands. Made in USA.