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Pantone: The Twentieth Century in Color Hardcover – October 19, 2011

4.3 out of 5 stars 34 customer reviews

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Product Details

  • Hardcover: 204 pages
  • Publisher: Chronicle Books; First Printing edition (October 19, 2011)
  • Language: English
  • ISBN-10: 0811877566
  • ISBN-13: 978-0811877565
  • Product Dimensions: 9.5 x 1 x 11.2 inches
  • Shipping Weight: 2.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Best Sellers Rank: #38,098 in Books (See Top 100 in Books)

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Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
I teach color theory in a major design school in California, and I have been eager to find a good source of decade by decade palette information for the 20th century. I am sad to say that this isn't that book. It is written from a fashion point of view, with grand sounding pronouncements about arbitrarily chosen artifacts. And, it is a Pantone book, so its primary purpose is to promote Pantone (A system invented in 1963, two thirds of the way through the 20th century), rather than provide insight into why certain hue combinations became popular. There is some visual entertainment to be found here, to be sure, but overall this is a lost opportunity.
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Format: Hardcover
'The 20th century in color' seems an incredibly slim premise for a book and so it turns out. Really just a collection of color photos and graphics tipped into the pages. There seems to be no objective criteria for the choice of images, their significance or how they are used. Each spread has a large photo on the right-hand side yet so many of these are just not worth using big because of poor quality or blandness: page 163 has a soft focus PR shot of Don Johnson and Philip Thomas from Miami Vice; page 149 an equally soft focus John Travolta from Saturday Night Fever; a badly cropped and uncolorful shot Kurt Cobain is on page 175.

The authors have written some very generalized historical copy to go with the images and this text seems to rely on what pictorial material was available for each mini essay, so a series of pictures from the past are included even though they have no particular historical relevance. The authors, it seems, have written several equally light-weight books clustered around a Pantone theme.

The fact that I picked up a copy really cheaply suggests to me that the title has no substance or sales and was quickly dropped into the Close-out bin.
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Format: Hardcover Verified Purchase
Like so many oversized books, this one is woefully over-produced. While dividing it into decades is a useful device, miniscule type for the text and skimpy pictures, both in quantity and size, made this a real disappointment for me. I never check out anything in a bookstore before I buy at Amazon, but if I had seen this, I would not have purchased it. There are two things I love above all else: colors and the English language. Both get short shrift here.
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Format: Hardcover Verified Purchase
Being a designer for 35 plus years, I was expecting more of a wow book, especially in the design of the book. Wouldn't buy again.
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Format: Hardcover
I received this book as a holiday gift, and I love it. As a freelance graphic designer, I have kept my Pantone guide on my drawing table for decades -- held together with a rubber band, but still going strong. But this recent book really approaches the topic of color in a whole other way. It makes the connection between COLOR and a social timeline. And there is no denying it.....Color really does end up defining a Moment In Time. Is this a ponderous tome about color theory? - thankfully not. Instead, it brings together the diverse artistry of Leon Bakst and those hip guys from Miami Vice. (you'll just have to read the book to figure out THAT seemingly-obtuse connection) This a book that you will enjoy having on your coffee table, or in your studio -- Just keep it handy, and let it fall open to any page. Clinical? -- No. Fascinating? -- Definitely.
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Format: Hardcover
I bought this book. It is a nice book. It gives a broad review of last century color tendencies, but it is not a specialized book for in depth research, for instance, but we don't always need to perform expert advanced research. Make a search in the book section on Amazon.com for "Pantone DBR106 The 20th Century in Color", I don't know why, but you will find the same book for only $20 ($8 less)!
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Format: Hardcover Verified Purchase
Outstanding. An excellent resource for writing, set design, costume design, fashion design, and other other historical applications. Interesting reading for pleasure!
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Format: Hardcover
This book should appeal far beyond the design community. Longtime Pantone collaborators and color gurus Leatrice Eiseman and Keith Recker present over 200 touchstone works of art, products, and fashion, matching them with 80 different official PANTONE color palettes. The authors’ commentary on design and business trends along with the associated history of hues is thoroughly entertaining. It is very much a social history with significant design and business implications.
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