Amazon.com: Paper Engineering: 3D Techniques for a 2D Material (9782940361199): Natalie Avella: Books

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Paper Engineering: 3D Techniques for a 2D Material [Paperback]

Natalie Avella (Author)
3.0 out of 5 stars  See all reviews (2 customer reviews)


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There is a newer edition of this item:
Paper Engineering Revised & Expanded Edition: 3-D design techniques for a 2-D material Paper Engineering Revised & Expanded Edition: 3-D design techniques for a 2-D material 4.3 out of 5 stars (3)
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Book Description

January 10, 2006
Paper Engineering explores graphic design that extends beyond 2D. From the simplest fold in a letterhead to the structural intricacies of a pop-up book, the construction of 3D paper objects requires as much input as the surface decoration.

This stylish and inspirational book unfolds the conceptual complexities of paper engineering, studying the techniques of eminent designers in Europe, Japan and the USA. Case studies are illustrated with photographs of finished work, as well as detailed diagrams and commentary. Paper Engineering also explores the functions of paper architecture in graphic design, ranging from pop-up books, invitations and point-of-sale to packaging.



Editorial Reviews

About the Author

Natalie Avella is a prolific design writer who has worked for Village Voice and Graphics International in New York. The author of Graphic Japan for RotoVision, she lives in London, UK.

Product Details

  • Paperback: 160 pages
  • Publisher: RotoVision (January 10, 2006)
  • Language: English
  • ISBN-10: 2940361193
  • ISBN-13: 978-2940361199
  • Product Dimensions: 10.3 x 9.1 x 0.5 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 3.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,695,497 in Books (See Top 100 in Books)

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Average Customer Review
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7 of 7 people found the following review helpful:
5.0 out of 5 stars Food for graphic designers, December 26, 2007
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This review is from: Paper Engineering: 3D Techniques for a 2D Material (Paperback)
This is not a cookbook. Yes, it has a couple of templates in the back, but it's designed for creative pros, not crafters. It examines how some of the smartest firms in the business break the ho-hum barrier for client pieces by merging print and clever folds. It shows deft creases that allow brochures to unfurl with added meaning, it presents illustrations of origami wielded for striking effect, and displays (sorry, photos only) playful pop-up confections that add 3D punch to books and other gotta-have products. `

Each sizzling example is accompanied by the firm, the client, and the application. If this book doesn't inspire you to grab your scissors and a handful of paper, you may not be having enough fun.
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0 of 8 people found the following review helpful:
1.0 out of 5 stars Did not meet standards, December 18, 2008
This review is from: Paper Engineering: 3D Techniques for a 2D Material (Paperback)
When buying on line it's a guess at what you are buying. This is a good book but not what I was looking for and now I can not return it for a full refund.
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Inside This Book (learn more)
First Sentence:
We rarely pass a day without holding a piece-in fact many pieces-of paper. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
paper engineering, promotional leaflet, die cutting, laser cutting, grain direction
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, Zuan Club, Corina Fletcher, Birgit Eggers, Cut Design, Etu Odi, Yorgo Tloupas, Bryan Morel, Kate Farley, Kim Jenkins, Museum of Modern Art, Rosanna Tich
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