Parenting, Inc. (Hardcover)

~ (Author) "Keen to start off on the right bootie, you make sure to register at Babies "R" Us, your local baby emporium, Babycenter.com, or all three..." (more)
Key Phrases: pump station, parenting industry, baby signing, Baby Einstein, United States, New York (more...)

Editorial Reviews

From Publishers Weekly

Paul (Pornified: How Pornography Is Damaging Our Lives, Our Relationships, and Our Families), mother of two, probes the business of parenting, exposing the high price of raising kids in our consumer-driven nation. Paul points out that it costs upwards of a million dollars to raise a child in the U.S. these days, especially if one buys into the theory that baby must have everything on the market. Following the money, Paul dissects the booming baby business, including smart toys that don't really make kids smarter, themed baby showers and parenting coaches and consultants. The text is a tireless rundown of parents' seemingly bottomless pocketbooks when it comes to bringing up baby, and according to Paul this is not just an upscale, cosmopolitan phenomenon—throughout the country parents are reaching deep into their pockets to fuel this spiraling craze. Though Paul incorporates the pithy quotes of a number of experts, such as psychologist David Elkind's observation, Computers are part of our environment, but so are microwaves and we don't put them in cribs, readers may find themselves wishing for more commentary and less litany. But Paul isn't preachy, although she does reveal that what babies really need is holding, singing, dancing, conversation and outdoor play. (Apr.)
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Review

"Like Judith Warner's Perfect Madness, this sine qua non for new parents is highly recommended." -- Library Journal

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Product Details

• Hardcover: 320 pages
• Publisher: Times Books (April 1, 2008)
• Language: English
• ISBN-10: 0805082492
• ISBN-13: 978-0805082494
• Product Dimensions: 9.3 x 6.3 x 1.1 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (13 customer reviews)
• Amazon.com Sales Rank: #598,096 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

24 of 26 people found the following review helpful:

5.0 out of 5 stars You don't need an $800 stroller., April 2, 2008

By	Jan Hernandez "19 and climbing" (New York) - See all my reviews (REAL NAME)

Do they have bugaboo strollers where you live? They've hit New York like an invasion of cockroaches -- $800 cockroaches in artfully named colors like "mocha" and "timbre". Ten years ago you couldn't have spent $800 on a stroller if you had tried, but by 2005 or 2006 they had become the norm in many communities.

This book tackles the question of how this happened. Why do parents think that they need an $800 stroller? Why do they think their kids should watch "Baby Einstein" videos? Does the baby really need $80 face cream? Bugaboo strollers are treated in particular detail, with their initial marketing plan and the response by consumers dissected in fascinating detail.

My favorite chapters talked about the companies that supply this stuff -- from entrepreneurs (especially moms) who had a good idea and are looking to turn it into a profit, to the most cynical and crass corporate marketing machines. Many of the products discussed in the book may harm children, but the companies that sell them spend millions of dollars convincing parents that their children will be somehow at risk without them.

Modern society has weakened the extended families and tight-knit communities that once played an important role in the raising of children. Many parents have no good source for advice about the baby that is about to arrive, or has just arrived. Corporations have gleefully filled the void, and neither the kids nor the parents benefit from this.

To be clear -- this book is even-handed, and where Paul sees value in a good or service, she gives detailed credit to the people responsible. Her discussions of the bad stuff are, for me anyway, more fun to read.

I loved the book. About the only thing I wanted more of was the discussion of "kids as fashion items," where toddlers are dressed in expensive clothes and paraded about by egocentric parents. I still do not understand why people do such things.

8 of 8 people found the following review helpful:

5.0 out of 5 stars Sobering look at raising kids, April 26, 2008

By	S. D. Haltzman (Rhode Island) - See all my reviews (REAL NAME)

Pamela Paul, who has written lucidly and piercingly about other issues in American culture, here examines the money and mentality of raising children. She begins by discussing baby sign language, and, right away I thought about the choices I made for my children. I never did get around to teaching my kids sign language, I didn't buy the most expensive cribs or cradles. Did I screw up?? Did I damage my children? Paul reassures me that, no, my kids will do just fine, thank you.
This book is interesting from a sociologic perspective. But it's also practical. I think that any new parent (or parent of a pregnant child) should read it to get a clearer vision on what children "must" have, and what children truly need.
The bottom line: children need more of what money can't buy. And if you spend less time going out to earn the money, maybe you'll be home more to give your kids what they need: you!

15 of 18 people found the following review helpful:

5.0 out of 5 stars Right on the money! , April 4, 2008

By	Holly Gordon (New York, NY) - See all my reviews (REAL NAME)

This book finally puts into words what I (and so many others) have been thinking. When did having a baby necessitate a seemingly endless shopping list of 'must buy' consumer goods? And it doesn't stop after infancy. Rather the pressure to over-educate, over-stimulate, and over-indulge in some communities seems to ramp up apace with a child's growth chart. Paul puts all this spending in perspective and offers some context to what has become a multi-million dollar industry: pampering the under 5's. When there are children starving around the world, such excess seems all the more out of whack. Pamela Paul gives you the facts in an anecdote-filled, interesting and comprehensive way. It's up to you to come to your own conclusions. The best kind of zeitgeist journalism.