The author provides a view from 30,000 feet, giving the big picture as well as nuts and bolts tips about how to market and promote your business. If you're thinking about making the transition from employee to employer and aren't sure about what it takes, this book is a must-read!
Michael Shapiro
Dynamic Management Solutions, Inc.
Chicago, IL 60602 -- Testimonial
For those who have never started a business, it can seem daunting. What kind of business should you start? How do you set it up? Where do you get customers and clients? How much money will it cost? Should you give up your day job? (Absolutely not!) The great news is that all of the businesses discussed in this book require only relatively small amounts of capital to get started! Furthermore, starting a business is not as difficult as many people think. But it does require time, commitment and dedication. Readers will learn the basics for each business-how to start, market and manage them. Most importantly, you will learn the value of getting others to work for you while you spend more of your time building a successful and profitable business.
Many of you are bored and frustrated in your current jobs. Some of you might be retired or stay at home to watch your kids and manage your household. If the desire is there, you can channel your energy into something else constructive, ego-building and profitable. Think of the personal satisfaction you will feel when you get your first customer for your new business! As we all know, many big companies started out as part-time businesses and grew to be great enterprises (many literally started in someone's garage). Even if your goal is not nearly so lofty, you can enjoy the satisfaction of building and managing a business that fits your schedule and your lifestyle.
Most of the businesses presented here are service businesses. They were chosen because they require less money to start, the service sector is in the world economy's future and because there is an identifiable need for these services. But do not limit your imagination to just these ideas; there are hundreds of variations on the businesses presented here. No matter what business you decide to start, remember that it does not have to be full time, and it does not have to be large and complicated. A small business to match your lifestyle and personal needs works just fine.
As a new entrepreneur, you will need to make sure you have sufficient capital to start and maintain the business for at least 6 months; that you keep personal funds separate from the business's; that you consider incorporating your business to save on taxes and to protect your home and other assets; and, importantly, that you have a plan-that you do not just jump into a business without thoughtful and careful analysis of what you are trying to accomplish and the means to get it all done.
There is a lot to think about and a good deal to dream about. Get excited, get involved and, most of all, have fun starting your part-time business. Congratulations on taking the first step toward being an entrepreneur!
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