The Internet is becoming increasingly embedded in everyday life. Drawing on an expanding array of intelligent web services and applications, a growing number of people are creating, distributing and exploiting user-created content (UCC) and being part of the wider participative web. This study describes the rapid growth of UCC and its increasing role in worldwide communication, and draws out implications for policy. Questions addressed include: What is user-created content? What are its key drivers, its scope and different forms? What are the new value chains and business models? What are the extent and form of social, cultural and economic opportunities and impacts? What are the associated challenges? Is there a government role, and what form could it take?
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About the Author
Graham Vickery is Head of the Information Economy Group, Directorate for Science, Technology and Industry, OECD. He has published extensively on the information economy, technology strategies, sector developments and government policies, and directs the bi-annual OECD Information Technology Outlook and OECD work on digital content. Sacha Wunsch-Vincent is a Policy Analyst in the Information Economy Group, Directorate for Science, Technology and Industry, OECD. He has authored recent OECD studies on digital content, China and information technologies and e-business developments, as well as on the Internet and trade in digital products and cross-border electronic services.
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The Internet is becoming increasingly embedded in everyday life. Drawing on an expanding array of intelligent web services and applications, a growing number of people are creating, distributing and exploiting user-created content (UCC) and being part of the wider participative web.
This study describes the rapid growth of UCC and its increasing role in worldwide communication, and draws out implications for policy. Questions addressed include: What is user-created content? What are its key drivers, its scope and different forms? What are the new value chains and business models? What are the extent and form of social, cultural and economic opportunities and impacts? What are the associated challenges? Is there a government role, and what form could it take?
What is the participative web?
The Internet is characterised by increased participation and interaction of users to communicate and express themselves. It is an Internet influenced by new intelligent web services enabling users to contribute to developing, rating, collaborating and distributing Internet content and developing and customising Internet applications, driven by an expanding broadband base and easy-to-use software to create and distribute content.
How is the participative web changing things?
The participative web is increasingly important in driving innovation in business, research and social activities. More open approaches to information creation, exchange and diffusion are also being taken up extensively in government, the education sector and other public domains. As new models for creation, distribution and use of digital content and information develop, new policy challenges for governments are emerging to provide an environment that enables and supports these developments.
This study describes the rapid growth of UCC and its increasing role in worldwide communication, and draws out implications for policy. Questions addressed include: What is user-created content? What are its key drivers, its scope and different forms? What are the new value chains and business models? What are the extent and form of social, cultural and economic opportunities and impacts? What are the associated challenges? Is there a government role, and what form could it take?
What is the participative web?
The Internet is characterised by increased participation and interaction of users to communicate and express themselves. It is an Internet influenced by new intelligent web services enabling users to contribute to developing, rating, collaborating and distributing Internet content and developing and customising Internet applications, driven by an expanding broadband base and easy-to-use software to create and distribute content.
How is the participative web changing things?
The participative web is increasingly important in driving innovation in business, research and social activities. More open approaches to information creation, exchange and diffusion are also being taken up extensively in government, the education sector and other public domains. As new models for creation, distribution and use of digital content and information develop, new policy challenges for governments are emerging to provide an environment that enables and supports these developments.
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