Customer Reviews

PartnerI Shift/I: How to Profit from the Partnership Trend (Wiley M & A Library)

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Ed Rigsbee's new book about partnering, and his emphasis on profiting from the partnering trend, is cutting-edge stuff. It's right on the mark, well written, and very practical. I particularly like his chapter on partnering with the competition. He's the guru on this topic.

Ed Rigsbee's Partnershift is one of the greatest books written the area of alliance management. The book is very rich in terms of alliance practice examples. The literature review is very well-structured and the outline is very easy to follow. My favorite chapters are the ones that especially focus on partnering with your "competitors, customers, and suppliers." As a scholar, my research focuses on successful alliance management, networks, and innovation; and based on the partnership type the pattern changes. Partnershift is providing a great spectrum for this pattern change. Rigsbee is a great writer, and he is elegant in writing and very well communicates with readers. I highly recommend this source both the researchers and business practitioners.

"Partnering" is where two or more dissimilar business entities promote the others for their own good. This book explains partnering, helps you identify the best partners, warns of partnering pitfalls, and coaches you in establishing profitable relationships.

In addition to partnering with other companies, the book describes partnering with your suppliers, customers and even your employees. It is full of examples and guidelines. For coverage, click on Table of Contents in the left-hand column of this page.

Ed Rigsbee is a gifted writer, successful marketer and electrifying professional speaker.

As a publisher, author of 113 books (including revisions and foreign-language editions) and over 500 magazine articles and a consultant to the publishing industry, I recommend this book to publishers, the self-employed and business owners. It will expand you thinking about marketing. DanPoynter@ParaPublishing.com.