In this hands-on workbook, Christy Strauch gives creative people and small business owners the tools they need to help them understand the purpose their business or skill serves in the world; serve their best clients even better; and get clear on "Number," the language their business speaks to them. Passion Plan Profit takes a light-hearted and semi-painless approach to helping readers create a useable, fun plan to run a successful business. No one is "too creative" to make money doing the work they love. This book tells you how.
Christy Strauch grew up in Mesa Arizona, where the Mexican food is to-die-for and the summer heat nearly that. When finally old enough, she traveled to Los Angeles for college to study. She just wasn't sure what. She graduated from Occidental College in four years, despite taking classes in almost every department.
In 1989, she tucked her MBA in finance and marketing from UCLA in her back pocket and went to work as a sales representative for IBM. She learned the well-researched, classic sales techniques IBM was famous for, and also learned how quiet, retiring techies could be irritated when legions of salespeople showed up for sales calls. It took five years to realize she should work for herself: to exercise complete control over how she served her customers, what products and services she offered, and how she talked about them. She left the comfort of IBM and joined a small IT company, became a partner, and fifteen years and three mergers later, took it public and sold it.
Finally in 2005, she took the plunge and started Clarity to Business.
She's always been a crusader, even a warrior, though she doesn't know how to shoot a gun or how to fight (except with words). Her crusade has been helping small business owners make money doing the work they love.
Christy has helped hundreds of small business owners create viable, prosperous businesses. They all excelled at the work itself--it was mastering the other half that held them back. When they became willing to look at their marketing, their numbers, their business plan, and their beliefs about money and success, miracles, monetary as well as spiritual, happened.
Your Marketing Personality: Marketing You Like is Marketing that Sells, along with her first book, Passion, Plan, Profit: 12 Simple Steps to Convert Your Passion into a Solid Business plus The Journey of the Small Business Warrior series, teach small business owners how to embrace the business of their life's passion.
She is a Certified Professional Co-Active Coach (CPCC) and an Associate Certified Coach (ACC). She's worked with small business owners through the Phoenix, AZ, Management Technical Assistance program; the City of Mesa, AZ, Business Assistance Program; in addition to working with hundreds of other business owners across the US and Canada.
Her favorite places in the entire world are Easter Island, the Grand Canyon, and her own backyard. She still adores Mexican food.
