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Passion and Purpose Audio CD – Audiobook, April 1, 2009
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Disk one is a live talk Mr. Mackey gave to a group in Austin. During Mackey's talk, we learn about his philosophy of "Conscious Capitalism" and how it will prevail over time. To Mackey, globalization is really an anti-corporate movement. He notes that machine and war metaphors are often used to describe corporations and people don't trust them. There is a need for a new corporate philosophy and Conscious Capitalism is Mackey's view of the type of corporations society needs.
Whole Foods' slogan is "Whole foods, whole people, whole planet." Applying the slogan's connecting logic to Conscious Capitalism, Mackey states "Conscious people, conscious company, conscious capitalism." It also happens to be how the CD is organized. Mackey describes his philosophy of Conscious Capitalism then moves on to describe Conscious Companies. Peeling the onion back another layer, he describes the conscious person.
"Conscious Companies" are those formed by entrepreneurs who shape a higher purpose that pursues the timeless values of goodness, truth, beauty and/or heroism. The aim is to make the world a better place. While a necessity to survive, profit is a byproduct of the pursuit. The happiness of those involved is another byproduct of Conscious Companies.Read more ›
Mackey co-founded Whole Foods Market in 1980. In this 2.5 hour CD set, he sets forth his vision for a business fueled by the entrepreneurial spirit and the spiritual values of love, compassion, and forgiveness.
It's both inspiring and practical, especially when he talks about balancing a business' purpose with profitability.
The greatest disappointment was when Mackey began diverting into the New Age "Course in Miracles" and about his efforts "divining Jesus."
Aside from that, Mackey presents a revolutionary model for leading a business in today's marketplace. If there were more like him, the world might be a better place.
Having grown up in Britain where environmentally friendly goods had been on sale for some years and where Fair Trade products were available from charity stores like OXFAM, as well as the chains of Body Shops and Holland and Barrett stores, I found it difficult to believe that the blurb on the audio book was anything more than hype.
In fact, disc one is a speech given by the CEO of Whole Foods who refers to his concept of Concious Capitalism to which I shall return shortly.
The two discs are very distinctive, disc one being given over to the exposition of the view of how companies can grow and prosper even in a negative economic environment by taking a broader view of their roles and missions while disc two is an exploration of the inner workings of the man who guides Whole Foods and his philosophy of life.
The first part is of great interest to me as an economist because of the identification by the CEO of three major aspects to his business. Firstly he articulates very well the role of the entrepreneur in what is know as the Austrian tradition. This is someoneone who has a belief in their product in the face of daunting uncertainty and obstacles who brings his or her product and service to the market place and by virtue of having something that customers wants, generates income and profits.Read more ›
Disc two is a one on one Q&A session.
I have a certain respect for Mr. Mackey. If he is as noble as he portrays himself, then I have the utmost respect for him, especially his quest for the betterment of self. It is refreshing to hear that the social responibility, in business, is more important than the mighty dollar.
I do agree with many points John made in his lecture. However, I don't necessarily feel with his point regarding the anti-globalization "anti-corporation" movement. If he truly feels that corporations are the solution and of the great good, I feel he is somewhat dillusional.
Let's take the Monsanto Corporation for instance. This is a corporation that has completely disrupted and polluted the food chain, and controls key positions in government and the FDA. It is truly the global monster that nobody wants, and yet it controls just about every facet of our daily lives. Nobody wants to be overpowered and controlled by these large entities, just ask any private farmer.
I did find it funny about how PETA was picketing the store. Especially with their past few years of racy, sexually charged commercials that have gone beyond respectable. But I guess, he who "wah wahs" the loudest, gets their way. Ultimately for the ducks and any animal used for food... it's lights out!
I do agree with John, that we need more conscious businesses. I'm sure Whole Foods is a wonderful business, and I'm positive that there are thousands more that are respectible and are striving for a deeper conscious, heroic purpose. However they are just a decimal in the grand scheme. I hope that the majority will start to adopt these practices and implement them.Read more ›
Most Recent Customer Reviews
Enjoyed the presentation portion; the Q&A was weak and lost my interest. I would listen to just the 1st CD in the future.Published on April 20, 2012 by Amazon Customer
What a great guy. How to learn from a guy who reinvented grocery stores and brought the whole trade up with him. Read morePublished on November 17, 2011 by Island Cook
An interesting look at doing business in a non-evil way by CEO & founder of Whole Foods, John Mackey. Read morePublished on November 14, 2010 by Omar Siddique
I enjoyed the format of this CD, and it was inspirational. I especially liked the idea that capitalism can be focused on the good of everyone involved: the owners, the workers,... Read morePublished on August 19, 2010 by J. Chendea
I very rarely write a bad review but this audio really made me mad.
I do agree that business has the potential to do good in the world but corporations do not. Read more
Basically, this is John Mackey's personal business/economic philosophy. It is refreshing in that he really does insist on having a conscience in business, and for ethics over mere... Read morePublished on September 8, 2009 by Adam Ellis
As the Founder and CEO of a popular health-related chain of food stores, John Mackey is certainly worth paying attention to when he has something to share about his philosophy on... Read morePublished on August 27, 2009 by Livin' La Vida Low-Carb Man
This is a 2 CD set. The first CD is a lecture that John Mackey gives, recorded live. The sound quality is not good. Read morePublished on August 17, 2009 by Lissa Coffey, Host of coffeytalk.com