From Library Journal
This is one of the first four pocket guides aimed primarily at those doing business in foreign countries (the other three volumes treat China, Hong Kong, and Japan; 24 others are scheduled for next spring). Malat, a freelance writer living in Guadalajara, Mexico, provides all the business traveler needs to know. The overview offers facts about Mexico, its regions, and cultural stereotypes and discusses doing business across cultures. The section on the business environment gives tips on the work environment in Mexico, business meetings, negotiating, and other related matters, while the section on customs and etiquette explains cultural differences in social and business situations. The last section offers some basic Spanish phrases, telephone numbers, and addresses. All in all, this is a short, handy guide that should be helpful to any businessperson working in Mexico.?George M. Jenks, Bucknell Univ., Lewisburg, Pa.
Copyright 1996 Reed Business Information, Inc.
From the Publisher
Success in international business is not just about your product and service, or about terms and delivery schedules. Success is about people, traditions and relationships. Passport to the World books are comprehensive guides to understanding a country's people, culture, etiquette and communication styles. Passport Mexico will help you: Avoid cultural faux pas Learn about Mexico's values and beliefs Understand the reasons behind the actions Develop an effective negotiating style Don't leave without your passport!